Who suggested that there are 3 ways in with people conform to the opinion of the majority?

Conformity.

Types of Conformity -

Internalisation.

Types of Conformity -

Identification.

Types of Conformity -

Compliance.

Who argued that there are two main reasons people conform and developed a 2 process theory?

Explanations for conformity -

Informational social influence (ISI)

Explanations for conformity -

Normative social influence (NSI).

Explanations for conformity -

when does ISI occur?

Explanations for conformity -

When does NSI occur?

Evaluation -

Research support for ISI.

Evaluation -

Individual differences in NSI (nAffiliators).

Evaluation -

Individual differences in NSI (nAffiliators). Research support.

Evaluation -

ISI and NSI work together.

Asch's research -

Procedure.

Asch's research -

Findings.

Asch's variations -

Group size.

Asch's variations -

Unanimity.

Asch's variations -

Task difficulty.

Evaluation -

A child of its time.