Grade 12 (Unit Seven - Social Psychology) Psychology Fichas sobre Unit 7 - Module 49: Attitude Formation and Attitude Change, creado por Greg MacPherson el 12/08/2021.
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Creado por Greg MacPherson
hace alrededor de 5 años
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Cerrar
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Creado por Greg MacPherson
hace alrededor de 5 años
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Unit Seven - Module 49
Attitude Formation and Attitude Change
attitude
ABC Model of Attitudes
(three components)
persuasion
four factors that predict success of persuasion
elaboration likelihood model
central route persuasion
peripheral route persuasion
compliance
foot-in-the-door phenomenon
door-in-the-face phenomenon
reciprocity norm
cognitive dissonance theory
Leon Festinger
