a year in development

approach

big player

break down

budget allocation

generic

market research

marketing spend

pack

pitch

raise awareness R

raise finance

range

retail customer

set up a production facility

strategy R

supply chain

transform the business

turning point R

upmarket

commercial edge

control costs

custom-built

customised solution

enhance

exhibit

fee R

for hire

give you an edge over your competition

guarantee R

huge stock

install

keen price

legal requirement R

liaise

make an impact

man the stand

marketing advantage

marketing solution

maximise visitor numbers

monitor

mount

on a first-come-first-served basis R

project management

ready-made equipment

registration

sales technique

trade event

win new business

acquire

anchor

blag R

financial gain

give a discount R

give and take

give up on the first reversal R

identify needs

know their limits R

make a profit R

novelty value R

opening proposal

persistent

place a repeat order R

pushy R

trustworthy R