what is motivation

process of motivation

drive

simplified types of needs

Biological needs

Psychological Needs

utilitarian needs

Hedonic Needs

Maslows Needs

problems with different classifications of needs?

Want

approach-approach conflicts

approach-avoidance conflict

avoidance-avoidance conflict

Involvement

INVOLVEMET OBJECTS
(TYPES OF INVOLVEMENTS?)

How can u measure involvement?

Strategies to Increase Involvement

different needs & motivations among
MAC vs PC users

marketing implications of needs