Why is a blog called a blog
acronym for "business-led online group"
short for weblog
evolved from "blob", another word for a chunk of text
short for baby-logarithm
Which of these is NOT a feature you'd expect in a blog?
short articles
date published and author name
comments from readers
a "buy now" button
What's the difference between a business blog and a traditional news website?
blogs cater to a smaller, more specific audience
news websites contain articles but blogs don't
news websites are refreshed with new information but blogs are not
blogs allow people to comment on the articles but news articles don't
Why should a small business publish a blog?
so your opinions make the news
because millions of people will read them
as a way of publishing their unique perspective on a specialized topic
they generate revenue directly for the business
