Cerrar
ethics
social responsibility
Ethical Theories
Business ethics
Promotional mix
what are the 3 approaches to managing ethics?
Moral?
Immoral?
Amoral?
what are the four levels that support business ethics?
code of conduct?
ethical education
Guiding ethical actions
Ethical Leadership
C.S.R
which relationships are most important to a business' social responsibility?
what is implied by the responsibility for the general public?
what is corporate philanthropy?
what is implied by the responsibility to employees?
what is implied by the responsibility to customers?
what is implied by the responsibilities to investors?
what is sustainability?
benefits of CSR?
triple bottom line is important to CSR because... ?
human resources is important to CSR because..?
risk management is important to CSR because..
brand and reputation is important to CSR because..?
supplier buyer relations are important to CSR because..
what is management?
The three types of management are:
What is the job of a top manager?
What is the job of a middle manager?
What is the job of a supervisory manager?
what's required to be a manager?
what skills are needed for managerial success?
what is technical skills?
what are human skills for managerial success?
what are conceptual skills?
what are the 4 managerial functions?
what is the decision making process for managers?
What are the types of decisions a manager must make?
What is a companies vision?
what are the 4 types of plans and what are they?
what are the 6 steps of strategic planning?
what's swot?
why do you need to assess swot?
what is organization and the three key elements or organization?
what are the 5 steps for the process of organizing?
What are the 5 departments in an organisation, and what are their focus?
Define span of management
Define centralization and decentralization
What are the 4 types of Organisational Structure?
What are the two types of line organisation?
What characterizes Committee organisation?
What characterizes Matrix organisation?
What are the 3 types of leadership?
What are 5 types of control a manager can use?
What is the corporate culture?
What is human resource management?
What are the 3 main objectives of HRM
What are the 4 ways HRM satisfies employee needs?
What are 3 ultimate goals of HRM?
What are the 5 core responsibilities of HRM?
What does recruitment and selection imply?
What are the 4 steps for training and performance evaluation?
What are 3 types of training programs?
What is a performance appraisal?
What are 2 types of compensation
What 5 factors determine a firms decisions about compensations?
What are the 4 forms of incentive Compensation?
What are employee benefits?
What are 4 types of Flexible Work benefits?
What are 2 types pf employee separation?
what is downsizing and outsourcing?
What does planning imply for HRM?
How does a HRM motivate employees?
According to Maslow's Hierarchy of needs, what are the 5 levels of needs?
What is Herzberg's 2 factor Model?
expectancy theory is...?
What is the Equity theory?
Goal setting theory
Management by objective
What are the 4 Key elements of Management by Objectives
What is Job enlargement?
What is Job enrichment?
What is Job rotation?
What are the 3 manager attitude types?
what is marketing?
what are the 3 goals of marketing?
what are the 4 marketing strategy processes?
how market creates utility (value)?
what is utility?
what is target market?
what are 2 types or market?
what is marketing research?
what are the 4 types of data?
what are focus groups?
business intelligence is...?
what is data mining?
what are the 4 methods of market segmentation for B2C market?
what is market segmentation?
What are the 3 elements of B2B market segmentation?
In marketing, what is characterized as Consumer Behavior?
In marketing, what is characterized as Business buying Behavior?
What is a marketing mix?
What are the 4Ps?
How do you adapt Marketing mix to the international market?
What is relationship marketing?
What is the lifetime value of a customer?
What tools are necessary to nurture a good relationship with with a customer?
Why do NFP apply Marketing strategies?
What are the 3 types of consumer goods?
What are the three types of business goods?
What are Capital goods?
What are Expense goods?
What are Inventory goods?
4 ways to classify services?
What is product line?
What is a product mix?
What are the 4 basic stages of product life cycle?
What are the 6 stages of new product development? (Pt1)
What is a brand ?
What is a trademark?
What are the brand categories?
3Types pf brand loyalties?
What does packaging affect?
What are brand equity and brand awareness?
What are the 2 distribution strategies?
What are the 2 distribution channels?
What is a wholesaler?
What is a retailer?
Which 4 elements constitute Non-Store Retailing?
What are 5 types of retail stores?
Name the 4 eras of the wheel of retailing
How retailers compete?
Criteria in choosing a location ?
Name the 3 Selecting Distribution Intensity
Name the 4 Promotional strategy?
Promotion ?
Promotional Strategies [Customer Focused]
Promotional Strategies [Firm Focused]
Promotional Mix
2 Type of Promotional Mix
Push vs. Pull Market Strategies
Explain
supply chain, logistics and physical distribution
customers service standard ?
Warranties ?
Cooperative Advertising
Identify the 3 Elements of promotional Mix
Identify Product, Institutional & Cause Advertising
Informative Advertising ?
Persuasive Advertising?
Comparative Advertising?
Reminder -oriented Advertising
Sponsorship?
sales promotion ?
3 consumer-oriented promotions
Trade-Oriented Promotion
Product Placement ?
Guerilla Marketing Promotion ?
4 situation when Personal selling is more advantages
Order processing
creative selling
telemarketing
missionary selling
1st step of sale processing
Prospecting & Qualifying
2nd step of sale processing
Approach
3rd step of sale processing
Presentation
4th step of sale processing
Demonstration
5th step of sale processing
handling objections
6th step of sale processing
Closing
7th step of sale processing
follow up
4 Pricing Objectives
Prestige Objective ?
Price-quality relationship?
odd pricing ?
Skimming pricing ?
penetration pricing ?
everyday low pricing ?
competitive pricing ?
Cost-Based Pricing?
2 types of cost
Contribution (marging)
*equation
breakeven analysis
breakeven point (equation in unit)
breakeven point (equation in dollars)
What are markups?
Retail vs Wholesale Markups
