dedicated

urgent

threat

entire

to procastinate
procrastinating

sentiment

to recognize

the impact

increasing

(to) demand

demand (sbj.)

among

"SolarCity is among a growing list of innovators in the consumer solar industry. "

resource scarcity

forces

(sbd.) forces (sbd.)

host

to host

in response to

in relation to

to shift

shifting

emergence (of)

"the emergence of “prosumers”"

usage

"the emergence of “prosumers” who want to gain more control over their energy usage"

prime example

to provide

to reduce

"to reduce the overall costs"

its

is bolstered by

to favor

whereby

to feed

excess

excess (adj.)

ripe

Energy storage is another area that’s ripe for innovation,

favorable {adj} [Am.]

current (adj.)

utilities

competitors

reshaping

to consider

competitive

venture (subjektiv)

to venture

to embrace sb./sth.

entirely

intermediary (adj.)

intermediary (subj.)

whether

Whether new entrant or established player....

(to) untergo
undergone
will have undergone

capability

survey

majority

participants

purpose

(to) purpose