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My promotional package, all links together in an effective way. This is primarily down to the use of colour that Is apparent throughout all of my products, as I made sure that the overlays within my music video where bright and vibrant, similar to that of my digipak, where in the inside panels the images match the video.
My promotional package is effective, because there is a surrounding theme of motion being showed through all of the products, whether that be the moving image of the video, or the fast shutter speed images used within the digipak and on the advertisement itself. There is still a strong connection between all three of my products that is visible for the fans and audience to pick up on.
Another visual link between all three of my products, is the recurring use of my dancer. As I wanted my promotional package to have a similar theme and style to artists such a sia, who use the same dancer throughout a collection of her music videos. I wanted that effect to be present within my own work.. To symbolise this idea that my dancer is just as important as the music itself. Which is something that the fans would pick up on, as being another recurring motif within my promotional package.
