Source Factors: What are they?

Source Factors: Similarity, Expertise, Physical Attractive-ness - When do you use them?

Usually the receiver matters most when you are trying to persuade someone. Source matters most when:

How important is the receiver in the art of persuasion?

There are three theories on how receivers get messages. They are:

Elaboration Likelihood Model: What is the goal?

Elaboration Likelihood Model: You must first think about the receivers ____ and _____.

Elaboration Likelihood Model: Central Processing and Cues

Elaboration Likelihood Model: Peripheral Processing and Cues

ELM: Types of Central Cues

ELM: Types of Peripheral Cues (SCHEMES)

ELM: Central Cues are use for ____ ads, and Peripheral Cues are used for ____ ads.

NOTE: ELM does NOT try to change receiver's opinion ~ it only tries to MATCH the way a person (receiver) PROCESSes WITH the CUES of the messages.

Cognitive Dissonance explains how receiver processes information. When does this occur?

Cognitive Dissonance: When you experience it, what happens?

Cognitive Dissonance: There are 4 ways to reduce it ~ REMEMBER: "DARE" yourself to reduce it

Cognitive Dissonance: What is Expenditure of Effort (darE)

Social Judgement Theory: ALWAYS think of two things when you think of SJT

SJT: explains how?

SJT: Message POSITION will always fall in 1 of these 3 categories, depending on the receiver's ANCHORS

SJT: Two ways to POSITION your message are...

THE NEXT CARDS ARE RELATED TO MESSAGE FACTORS.

Message Factors: Three Elements within Messages are

How does evidence/vividness affect message quality?

Three Principles of Creating Strong Messages:

Message Factors: Association Principle

Message Factors: Inoculation Theory

Message Factors: Distraction

Motivational Appeals (6 Types)

motivational appeal of FEAR has four models associated with it. They are...

Motivational Appeal of FEAR: DRIVE MODEL

Motivational Appeal of FEAR: CURVILINEAR MODEL

Motivational Appeal of FEAR: PMT (know the five steps)

Motivational Appeal of FEAR: EPPM (extended parallel processing model)

Motivational Appeal: GUILT/PITY

Motivational Appeal of HUMOR:

Motivational Appeals (final three) SEX APPEAL, WARMTH, INGRATIATION

The field of Health Communication & Compliance Gaining

Sequential Influence Tactics (6 of them)

SIT: Foot in the Door

SIT: Door In the Face

SIT: Pregiving

SIT: Low Balling

SIT: That's Not All

SIT: Bait and Switch

Compliance Gaining: BEFORE you try to gain compliance, consider these things

Compliance Gaining Strategies

Compliance Gaining Goals

Receiver Factors: Self Monitoring in Persuasion

Receiver Factors