Brand engagement

Brand fans

Brand profile

Branded article

Bridging social capital

Briefing

Business model

Cadet narrative

Call to action

Cascades

Casual gamers

Census

Center of excellence model

Centralized structure

Citizen advertising

Clickthrough

Cloaking

Cloud computing

Codes

Coercive power

Cognitive biases

Cognitive dissonance

Coincident tracking

Collective detective

Collectors

Combination structure

Commercial message

Community

Competitive parity method

Concepting

Conformity

Connections

Connectors

Consumer-fortified media

Consumer-generated media (CGM)

Contact comfort

Contact immediacy

Content

Content analysis

Content value ladder

Contrary hook

Conversationalists

Conversion

Coverage error

Cookies

Core game

Core ties

Counterarguing

Counterfeit conversations

Creative brief

Creative message strategy

Creators

Critics

Crowdsourcing

Cultural co-creation

Culture

Curtain

Cyberbullying

Cyberplace

Dark marketing

Dark play ARG

DATA approach

Deal aggregators

Deal directories

Deal feed

Definition article

Democracy

Demographic segmentation

Derivative branded content

Desktop veterans

Devices

Diffusion of innovations

Digital brand name

Digital collaborators

Digital identity

Digital mobility

Digital native

Digital primacy

Directed communications

Discovery

Display ads

Distributed structure

Drifting surfers

Dunbar’s number

Dynamic ads

Dynamic URLs

Earned media

Earned reach

Echo effect

Editorial calendar

Editorial message

Embed codes

Entertainment communities

Experience design

Expert power

Experience brief

External environment

External social network

Eye-tracking studies

Facebook Connect

Fan base

Fandome

Fetching

Filler content

First-person shooter (FPS)

Flagship content

Flaming

Flows

Forums

Forward story

Frequency

Friendvertising

Game clutter

Game consoles

Gateway pages

Gallery

Genre

Geographic segmentation

Geo-location promotions

Gift applications

Giveaway hook

Glossary article

Gold farmers

Golden triangle

GPS technology

Gray hats

Group buy

Handle

Handle-squatting

Hardcore gamers

Hashtags

Heading tag

Herding effect

Heuristic

Homophily

Hook

Horizontal revolution

How-to article

Humor hook

Identity cards

Identity portability

Identity reflectors

Immediacy impulse

Immediate altruistic responses (IAR)

Immersive fiction

Impression

Inactives

Incentivized content

Indexed data

Influence network

Influence posts

Information encumbered

Information overload

Information power

Informed consent

In-game advertising

In-game immersive advertising

Interaction metrics

Interactions

Internal environment

Internal social network

Internalization

Interruption-disruption model

Joiners

Key performance indicators (KPIs)

Keyword generators

Keyword research

Keyword stuffing

Keywords

Landing page

LARA framework

Latent ties

Leaderboard

Legitimate power

Lifestream aggregators

Lifestreams

Link exchanges

Link farms

Link juice

Linkbaiting

Links

Linkwheels

List article

Long tail keywords

Lovemark

Lurkers

Maintained social capital

Market segmentation

Marketing

Marketing plan

Mass connectors

Mavens

Measurement map

Meaning transfer model

Media

Media democratization

Media movers

Media multiplexity

Media plan

Media sharing sites