What do amateur sports organizations often solicit in order to be able to operate?
Grant money
Media coverage
Free publicity
Playing time
Immediately following a meeting with a potential event sponsor, an event organizer should perform which task?
Adjust the pricing options in order to obtain the sale
E-mail a copy of the proposal to the decision-maker
Ask the meeting participants for sponsorship referrals
Send a thank-you card to each of the meeting participants
To obtain operating funds, a not-for-profit sports camp for underprivileged children might seek which option?
Grant or foundation monies
Celebrity endorsements
Capital-improvement loans
Tax refunds from the community
Which is the most efficient and inexpensive way for a local youth-soccer-camp director to locate organizations that offer grant money?
Mail color brochures to all local businesses
Make cold calls to national corporations
Conduct online research
Develop a sales letter
A sports or event planner contacting a local business about supporting an upcoming tennis tournament is an example of which potential role?
Participants
Corporate sponsors
Paying customers
Spectators
An event organizer is most likely to receive a grant or foundation funding if the event pertains to which outcome?
Benefits the community
Generates national media coverage
Includes celebrity appearances
Appeals to a large target market
Three days after presenting a sponsorship proposal to Kula-Kola Beverage Company; Caitlin called the company’s president and asked if there were any questions or concerns about the proposal. What selling activity did Caitlin perform?
She communicated sponsorship benefits.
She upsold the level of sponsorship.
She followed up with the potential client.
She negotiated terms with a vendor.
Because a prospective sponsor may have questions about the sponsorship proposal, an event organizer should plan to perform which action?
Reinforce important deadlines
Conduct follow-up activities
Evaluate sponsorship activities
Discuss sponsorship benefits
