Advertising creativity is seperated into two parts. Name and explain them.

Which 3 steps does the creative process consist of?

Which three important factors have to be considered Planning a Creative Strategy?

What is Account planning?

Name the 4 steps of Wallas' Creative Process Model

What kinds of research have to be done during preparation or gathering information process?

What are the sources of creative insight?

Marketing communication activities can be...?

What different approaches can be used for the "Big idea"?

describe the approach "Creating a brand image"

What is the approach inherent drama?

What is the approach positioning?

What are Advertising appeals and what is Execution style?

Name the types of Informational/Rational Appeals!

Name 6 Appealing to Personal stage or feelings

name 5 Appealing to social-based feelings