Individual demand curve

Law of demand

Shift of a demand curve

Increase in demand

Decrease in demand

Extension of demand

Contraction of demand

Condition of demand

Rational Behaviour

Utility

Marginal Utility

Hypothesis of diminishing marginal utility

Asymmetric information

Behavioural Economics

Rule-of-thumb

Bounded Rationality

Bounded self-control

Cognitive Bias

Availability Bias

Anchoring

Social norms

Economic sanctions

Nudges

Altruism

Fairness

Choice Architecture

Default Choice

Framing

Mandated choice

Restricted choice