Ebenezer McDonkeyBrains
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Ebenezer McDonkeyBrains
Creado por Ebenezer McDonkeyBrains hace alrededor de 7 años
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Pregunta 1 de 30

1

What is the best definition of “digital media”?

Selecciona una de las siguientes respuestas posibles:

  • Electronic media

  • A technology of mass communication

  • Media content electronically stored and transmitted using binary code

  • The Internet

Explicación

Pregunta 2 de 30

1

The move from analog to digital media has meant that a single medium, such as the Internet, can deliver previously distinct forms of media content. What term best captures this shift?

Selecciona una de las siguientes respuestas posibles:

  • media conglomeration

  • behavioral targeting

  • digital democracy

  • technological convergence

Explicación

Pregunta 3 de 30

1

Much of the initial funding for the Internet came from the government, particularly the Department of Defense.

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 4 de 30

1

Who invented the world wide web, a user-friendly network interface that uses hypertext?

Selecciona una de las siguientes respuestas posibles:

  • Bill Gates

  • Tim Berners-Lee

  • The Pentagon

  • Joseph Licklider

Explicación

Pregunta 5 de 30

1

Which of the following is not a concern that theorists have expressed about the rise of the Internet in our media environment?

Selecciona una de las siguientes respuestas posibles:

  • That faster rates of information dissemination discourage individual reflection

  • That it promotes excessive solitude and self-reflection among users

  • That the system of hypertext promotes bouncing around from text to text, rather than sticking with a complex idea or argument from start to finish

  • That it promotes a culture of distraction

Explicación

Pregunta 6 de 30

1

The media theory that argued for the direct and immediate influence of media was:

Selecciona una de las siguientes respuestas posibles:

  • Political socialization theory

  • The hypodermic needle model

  • Minimal effects theory

  • Cultivation theory

Explicación

Pregunta 7 de 30

1

The two-step flow model of communication asserts that mass media messages flow from _________________ to __________________.

Selecciona una de las siguientes respuestas posibles:

  • opinion leaders, ordinary people

  • ordinary people, opinion leaders

  • developed countries, developing countries

  • developing countries, developed countries

Explicación

Pregunta 8 de 30

1

Which of the following statements is not consistent with the Minimal or Limited Effects Model of media influence?

Selecciona una de las siguientes respuestas posibles:

  • It’s hard to persuade people to change their attitudes or their behaviors

  • When they occur, media effects are usually short term

  • Audiences have a minimal or limited ability to select, filter, and interpret media content

  • Individual, demographic, and social factors are usually more important in shaping beliefs than media consumption

Explicación

Pregunta 9 de 30

1

Research showing that the issues the media focus on in an election year are very similar to the issues that undecided voters say are important to them supports the theory of agenda-setting.

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 10 de 30

1

How does cultivation theory challenge the minimal or limited effects model of media influence?

Selecciona una de las siguientes respuestas posibles:

  • Cultivation theorists demonstrate how particular media texts noticeably shift beliefs and behaviors in the short term

  • Cultivation theorists think that over the long term, heavy TV consumption is more important in shaping beliefs than individual demographic differences.

  • Cultivation theorists argue that the influence from overall patterns in media content is more significant that the influence of individual media texts

  • All of the above

  • B and C only

Explicación

Pregunta 11 de 30

1

Which of the following statements is not an aspect of Social Learning Theory?

Selecciona una de las siguientes respuestas posibles:

  • People generally learn through imitation, or modeling what they see.

  • From models we learn not only behaviors but ways of thinking and perceiving the world.

  • People only learn from social interaction, not through the media.

  • Social learning is more likely to happen when people observe models that are relatable

Explicación

Pregunta 12 de 30

1

Social learning theory is a purely behavioral theory. That is, it predicts how people learn behaviors, but not their thoughts, beliefs, or knowledge.

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 13 de 30

1

What we do mean when we say that people have become desensitized to violence by the media?

Selecciona una de las siguientes respuestas posibles:

  • People have become more violent in real life because of consuming so much media violence

  • People become more sensitive to violence when they are exposed to it in media.

  • People interpret real life violence as less serious due to their exposure to violence in media.

  • All of the above.

Explicación

Pregunta 14 de 30

1

What form(s) of evidence supports the claim that people sometimes learn to act aggressively from media violence? **UNSURE**

Selecciona una de las siguientes respuestas posibles:

  • Short-term experiments

  • Long-term studies that correlate childhood consumption of media violence with aggressive behavior later in life.

  • Natural experiments where the introduction of television in a community coincides with increases in aggressive behavior among children.

  • All of the above.

  • idk

Explicación

Pregunta 15 de 30

1

An example of how media influence is not “direct” but is often mediated by other individual and societal factors is the UNESCO study (discussed by Nancy Signorielli) that found that aggressive people, especially those who live in societies with high levels of aggression, use violent media content to reinforce their beliefs that violence and aggression are acceptable and even a good way to solve problems.

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 16 de 30

1

Which of the following is the best definition of ideology?
****UNSURE

Selecciona una de las siguientes respuestas posibles:

  • Ideology is the official dogma of communism and fascism.

  • Ideology is an elaborate philosophy of language, symbols, and culture based on the analytic distinction between signifier and signified.

  • Ideology is a subliminal set of messages secretly embedded in otherwise neutral media messages like entertainment films and advertisements.

  • Ideology is the realm of taken-for-granted thoughts and ideas in circulation that reflect the power dynamics at work in a society.

Explicación

Pregunta 17 de 30

1

Ideological analysts of media mainly focus on:

Selecciona una de las siguientes respuestas posibles:

  • the effects of media messages on viewers

  • the messages in media content and the way they construct reality

  • the economic organization of the media industry

  • the policies and laws that regulate media industries

Explicación

Pregunta 18 de 30

1

Antonio Gramsci developed the concept of hegemony which is commonly used by ideological analysts today. He argued that elites largely rule contemporary societies through _______________ rather than by force, and that the production of ____________________ is key to this strategy

Selecciona una de las siguientes respuestas posibles:

  • consent; common sense

  • ideology; domination

  • voting; media

  • common sense; power

Explicación

Pregunta 19 de 30

1

How does media theorist Stuart Hall explain the concept of “media representation”?

Selecciona una de las siguientes respuestas posibles:

  • Media reflect the world just like a mirror

  • Media represent the same images and stories over and over

  • Media represent the world in a way that actively produces meaning

  • All of the above

Explicación

Pregunta 20 de 30

1

According to our textbook, why was there such a proliferation of Vietnam movies in the 1980s in the United States?

Selecciona una de las siguientes respuestas posibles:

  • The U.S. government subsidized production of Vietnam movies.

  • It was American society’s ideological attempt to overcome the psychic damage from the military loss in Vietnam.

  • The Vietnamese government pressured the U.S. film industry to produce more Vietnam movies.

  • The United Nations recommended Vietnam movies to reconcile the conflict.

Explicación

Pregunta 21 de 30

1

Ella Taylor’s analysis of changing images of the family over time on television illustrate which of the following insights from ideological analysis?

Selecciona una de las siguientes respuestas posibles:

  • That ideological narratives appear to solve real social dilemmas in a neat and tidy way

  • Due to the interplay of hegemonic and counterhegemonic forces, ideological narratives are rarely static, but evolve over time.

  • That ideological narratives present something that is particular, such as the white, middle-class family experience from the mid-20th century, as if it were universal

  • All of the above

Explicación

Pregunta 22 de 30

1

Nearly all social scientists recognize that “race” is a:

Selecciona una de las siguientes respuestas posibles:

  • Socially constructed concept whose meaning has changed over time

  • Fundamental, biologically based method of classification

  • Useful method of categorization because it never changes

  • Concept that exists only in North America

Explicación

Pregunta 23 de 30

1

Up through the 1950s, portrayals of African Americans in films and on TV:

Selecciona una de las siguientes respuestas posibles:

  • Focused on the life of black people living in urban areas, largely ignoring rural life

  • Were largely controlled by black film and television producers

  • Were more positive than the portrayals of Latinos

  • Were either nonexistent or limited to stereotypical roles such as entertainers or servants

Explicación

Pregunta 24 de 30

1

In his study of local news coverage, Entman argues that “modern racism” is:

Selecciona una de las siguientes respuestas posibles:

  • Racism that occurs after the year 2000

  • Different than “traditional racism” because it applies to all racial minorities

  • More subtle than “traditional racism”

  • More widespread than all other racism

Explicación

Pregunta 25 de 30

1

As the size of the Latino population in the United States has grown rapidly, the inclusion of Latino characters on television has grown at a similar rate.

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 26 de 30

1

Unlike other racial and ethnic minorities, Asian-Americans generally feel that their representation in mainstream media is positive.

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 27 de 30

1

Using the textbook terms of structure and agency, activists representing various identity groups have used their agency to change existing structures by protesting existing media representations and promoting alternatives.

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 28 de 30

1

The time period when gay and lesbian characters were no longer just ignored, ridiculed, or demonized in mainstream media, but began appearing in more serious and realistic media portrayals was the:

Selecciona una de las siguientes respuestas posibles:

  • 1950s and 1960s

  • 1960s and 1970s

  • 1970s and 1980s

  • 1980s and 1990s

Explicación

Pregunta 29 de 30

1

Why was Ellen DeGeneres’ “coming out” on her show Ellen in 1997 considered a milestone in the representation of gay and lesbian people?

Selecciona una de las siguientes respuestas posibles:

  • It was the first coming out storyline ever on television

  • Ellen was the first lesbian character ever on broadcast television

  • Ellen was the first openly gay lead character on television

  • All of the above

Explicación

Pregunta 30 de 30

1

In general, cable television, and particularly pay cable channels like Showtime and HBO, have been more inclusive and at the forefront of featuring gay, lesbian, and bisexual characters in their programming.
****UNSURE

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

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