Erin Walker
Test por , creado hace más de 1 año

MKT20024 study questions - multiple choice

896
0
0
Erin Walker
Creado por Erin Walker hace casi 7 años
Cerrar

Product & Service Innovation Management Exam Revision

Pregunta 1 de 70

1

With reference to the new products process, a firm adopts the ready—fire—aim approach when it:

Selecciona una de las siguientes respuestas posibles:

  • does not do the required homework before beginning development

  • lacks senior management support

  • chases a moving target

  • does not pay enough attention to quality

Explicación

Pregunta 2 de 70

1

According to the latest Comparative Performance Assessment Study (CPAS), in comparison to the Rest, Best companies are:

Selecciona una de las siguientes respuestas posibles:

  • less likely to rely on online communities for information gathering

  • more likely to employ informal processes for selecting which concepts to develop

  • less likely to rely on portfolio analysis for product selection

  • more likely to use tradeoff analysis

Explicación

Pregunta 3 de 70

1

Which of the following firms will have the most effective worldwide new product programs?

Selecciona una de las siguientes respuestas posibles:

  • Firms that use quality circles

  • Firms that have implemented total quality management

  • Firms that follow a global innovation culture

  • Firms that are leaders in their respective industries

Explicación

Pregunta 4 de 70

1

Firms with a global innovation culture:

Selecciona una de las siguientes respuestas posibles:

  • can better manage the R&D tasks associated with the new products process

  • are unwary of the differences in customer needs and preferences

  • have a disadvantage in implementing global launches

  • are only open to domestic markets

Explicación

Pregunta 5 de 70

1

Rules of thumb that firms have found that work for them can be referred to as:

Selecciona una de las siguientes respuestas posibles:

  • syntaxes

  • heuristics

  • synergies

  • charters

Explicación

Pregunta 6 de 70

1

New-to-the-firm products:

Selecciona una de las siguientes respuestas posibles:

  • are new to a company, but are not new to the world

  • most likely require consumer learning

  • most likely involve the incorporation of a very new technology

  • tend to revolutionize existing product categories

Explicación

Pregunta 7 de 70

1

_____ are also known as "flanker" brands.

Selecciona una de las siguientes respuestas posibles:

  • Improvised products

  • Line extensions

  • Repositionings

  • New-to-the-world products

Explicación

Pregunta 8 de 70

1

Ace Corporation is a manufacturer of powder and liquid dishwashing detergents. Owing to popular demand, the company introduces a single-load, scented, gel detergent encased in water-soluble bags designed to fit dishwasher detergent trays. The firm's new product is best described as a(n):

Selecciona una de las siguientes respuestas posibles:

  • new-to-the-world product

  • repositioned product

  • improvised product

  • line extension

Explicación

Pregunta 9 de 70

1

Luminos Co., a popular manufacturer of kitchen appliances, decides to enter the manufacturing sector of crockery and dinnerware. It markets a line of dinnerware, Illuminia, for the first time in its history. Its dinnerware will most likely fall into which of the following new product categories?

Selecciona una de las siguientes respuestas posibles:

  • New-to-the-world products

  • Line extensions

  • Product improvements

  • New-to-the-firm products

Explicación

Pregunta 10 de 70

1

Which of the following is the first phase in the basic new products process?

Selecciona una de las siguientes respuestas posibles:

  • Product development

  • Concept ideation and generation

  • Opportunity identification and selection

  • Project evaluation

Explicación

Pregunta 11 de 70

1

The _____ comes into play once an opportunity is approved, and managers turn to various techniques to guide new product people in exploiting it.

Selecciona una de las siguientes respuestas posibles:

  • Product Innovation Charter (PIC)

  • Concept Novelty Copyright (CNC)

  • Concept Ideation Rule (CIR)

  • Product Development Mandate (PMC)

Explicación

Pregunta 12 de 70

1

In which of the following phases of the new products process is the first formal type of assessment done on new product concepts with regard to financial, technical, and marketing criteria?

Selecciona una de las siguientes respuestas posibles:

  • Concept or project evaluation phase

  • Product development phase

  • Product launch phase

  • Concept generation phase

Explicación

Pregunta 13 de 70

1

When evaluating a new product proposal, a(n) _____ is used to see what potential consumers think about the idea.

Selecciona una de las siguientes respuestas posibles:

  • utility test

  • feasibility analysis

  • concept test

  • construct validity analysis

Explicación

Pregunta 14 de 70

1

Project evaluation involves preparing a statement of what is wanted from the new product, and this statement is called the:

Selecciona una de las siguientes respuestas posibles:

  • product concept.

  • product protocol.

  • product prototype

  • product innovation charter.

Explicación

Pregunta 15 de 70

1

Brew & More, a popular beverage manufacturer, produces and sells a popular mint flavored drink called Mintz. A new competitor enters the market and offers a similar mint-based drink that's suited for consumers on diet. This company offers its products at a much lower price. Brew & More calls for a line extension to meet the encroachment of its new competitor in its annual marketing plan. Identify the stream of activity that feeds strategic planning for new products in this scenario.

Selecciona una de las siguientes respuestas posibles:

  • Special opportunity analysis

  • Ongoing corporate planning

  • Ongoing marketing planning

  • Distribution channel planning

Explicación

Pregunta 16 de 70

1

Acron Co.'s new products team is engaged in the new products process. The members of the team select a high potential opportunity and begin creating new product ideas by identifying problems businesses or people have and suggesting solutions to them. Which of the following phases of the new products process will the team enter next?

Selecciona una de las siguientes respuestas posibles:

  • The product development phase

  • The product launch phase

  • The concept generation phase

  • The concept or project evaluation phase

Explicación

Pregunta 17 de 70

1

George, the marketing manager of Axil Bicycles, discovers that the company's current market is becoming stagnant and the product life cycle is far past the dynamic growth stage. George also learns that Axil's competitor, Kinetixyles, is developing an innovative new bicycle with novel features. George thus proposes that Axil Bicycles should also come up with a new product, equipped with superior features. Which of the following types of opportunities is identified here?

Selecciona una de las siguientes respuestas posibles:

  • An underutilized resource

  • A new resource

  • An external mandate

  • An internal mandate

Explicación

Pregunta 18 de 70

1

Selecciona la opción correcta del menú desplegable para completar el texto.

An example of an internal mandate is the ( product innovation gap, quality gap, assessment gap, performance gap ), which tends to increase the discrepancy between a firm‘s current sales and the target sales established during long-range planning.

Explicación

Pregunta 19 de 70

1

Designing and validating the production process for the best prototype takes place during the phase of the new products process.

Arrastra y suelta para completar el texto.

    development
    concept generation
    launch
    project evaluation

Explicación

Pregunta 20 de 70

1

In the context of the new products process, which of the following best defines a full screen?

Selecciona una de las siguientes respuestas posibles:

  • It refers to unsolicited ideas for concept generation that pour in through spam mails

  • It refers to the formal type of evaluation where all views are evaluated using a scoring model

  • It refers to a set of ideation tools that can be used to generate new concepts

  • It refers to a comprehensive business analysis that is conducted before idea generation

Explicación

Pregunta 21 de 70

1

Selecciona la opción correcta del menú desplegable para completar el texto.

Ace Corporation, a software development firm, used a standard set of subcomponents for all its multimedia products. Ace is using a ( product platform, channel platform, category platform, brand platform ).

Explicación

Pregunta 22 de 70

1

Which of the following is true of product planning?

Selecciona una de las siguientes respuestas posibles:

  • If customers differ in their preferences, firms will often resort to a platform strategy

  • Firms that take a domestic approach to new products, on average, do better than those that develop products for multinational markets

  • If customer needs are very different; one way is to sell a global product that does not scale economies

  • Firms adopt a "global" strategy to use several platforms to provide a single product across multinational markets

Explicación

Pregunta 23 de 70

1

are widely used and tend to be billion-dollar assets personally driven by CEOs

Arrastra y suelta para completar el texto.

    Brand platforms
    Product platforms
    Category platforms
    Channel platforms

Explicación

Pregunta 24 de 70

1

Many futurists advocate studying the emerging trends in society and deriving product opportunities from them. A team of experts from the consulting firm Social Technologies identified six important and provocative modern trends. One of these trends is "The transparent self." Which of the following observations is primarily associated with this trend?

Selecciona una de las siguientes respuestas posibles:

  • There is more information about consumers available to product managers now than ever before

  • People like making spur-of-the-moment decisions based on real-time information

  • People can sense their environment better now than ever before; what might be "too much information" for some might be essential information for others

  • As more people become accustomed to virtual spaces, the boundary between these and the real world will become increasingly blurred

Explicación

Pregunta 25 de 70

1

Selecciona la opción correcta del menú desplegable para completar el texto.

A manufacturer of ice creams introduces a new mint and lime flavored ice cream. According to the product/market matrix, the amount of innovativeness risk that the firm brings with this new flavor would be ( low, high, medium, dangerous ).

Explicación

Pregunta 26 de 70

1

Which of the following statements is true of a product innovation charter (PIC)?

Selecciona una de las siguientes respuestas posibles:

  • It is typically prepared by middle-level managers

  • It is designed to provide guidance to the business units on the role of innovation

  • It reminds us that the new product strategy is primarily for processes and other activities

  • It can be thought of as a kind of vision statement that is applied at macro level

Explicación

Pregunta 27 de 70

1

Which of the following, if implemented, will most likely ensure that the product innovation charter (PIC) is effective?

Selecciona una de las siguientes respuestas posibles:

  • A PIC strategized toward processes rather than products

  • A PIC developed exclusively by specific teams rather than cross-functional teams

  • A PIC prepared by senior management to define the role and scope of innovation

  • A PIC that is relatively different from a mission statement

Explicación

Pregunta 28 de 70

1

Any "rules of the road" requirements imposed by a situation or by upper management form a part of the section of a PIC.

Arrastra y suelta para completar el texto.

    background
    guidelines
    focus
    goals-objectives

Explicación

Pregunta 29 de 70

1

Selecciona la opción correcta del menú desplegable para completar el texto.

The best new product ideas are based on ( channel desires, manufacturing efficiencies, profit goals, customer problems ), which serve as the heart of the concept generation process.

Explicación

Pregunta 30 de 70

1

Which timing strategy is very demanding, because a firm following this strategy has to make the decision to enter the market before the innovator is successful or has even come to market?

Selecciona una de las siguientes respuestas posibles:

  • Slower entry

  • Quick second

  • First entry

  • Late entry

Explicación

Pregunta 31 de 70

1

Identify the activity that takes place during the phase of "preparing a firm for ideation."

Selecciona una de las siguientes respuestas posibles:

  • Collecting concepts from internal sources

  • Establishing a nucleus for the screening stages

  • Offering possible solutions

  • Conducting an in-depth analysis of markets

Explicación

Pregunta 32 de 70

1

Creative people tend to be creative throughout their lives and never become uncreative.

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 33 de 70

1

The MBTI Creativity Index uses an individual's to assess his or her creativity

Arrastra y suelta para completar el texto.

    general knowledge
    numerical ability
    personality scores
    intelligence quotient

Explicación

Pregunta 34 de 70

1

Rex is the general manager of the New Way Hotel. Whenever an employee comes up to Rex with a new idea, he listens patiently, cites all of the advantages of the new idea and then addresses the negatives, but only in a constructive mode. Identify the technique being used by Rex to encourage creativity.

Selecciona una de las siguientes respuestas posibles:

  • Accentuating the positive

  • Itemized response

  • Creative abrasion

  • Social cohesion

Explicación

Pregunta 35 de 70

1

Prior to proceeding with development of a new product, a group of technical people and intended customers will review a statement to assess its potential.

Arrastra y suelta para completar el texto.

    product input
    product potential
    product process
    product concept

Explicación

Pregunta 36 de 70

1

In the context of obtaining product ideas, open idea solicitation is known as:

Selecciona una de las siguientes respuestas posibles:

  • crowdsourcing

  • skimming

  • market penetration

  • shoulder surfing

Explicación

Pregunta 37 de 70

1

Selecciona la opción correcta del menú desplegable para completar el texto.

( Resellers, Vendors, Lead users, Inventors ) are those customers that are sought by a firm for eliciting new product ideas, since they have been associated with a significant current trend.

Explicación

Pregunta 38 de 70

1

The objective of a firm using open innovation is to:

Selecciona una de las siguientes respuestas posibles:

  • completely outsource its R&D

  • to reach out beyond its familiar research partners and to access R&D carried out globally

  • allow for inputs purely from external sources by keeping the internal sources on hold for a later point in time

  • get tolerant to some aberrations and thereby allow innovation at the cost of rule violations

Explicación

Pregunta 39 de 70

1

One of the complicated issues a firm must manage in an open innovation policy is:

Selecciona una de las siguientes respuestas posibles:

  • complete outsourcing of a company's R&D

  • top management support

  • intellectual property protection

  • restrict the knowhow a company develops internally

Explicación

Pregunta 40 de 70

1

Identify the correct statement with regard to end users as a source of ready-made new product concepts.

Selecciona una de las siguientes respuestas posibles:

  • They are most likely to generate modest product improvements rather than new-to-the-world products

  • A typical end-user is more likely to come up with ideas that are easily developed into real products

  • The role of an end user is independent of the industry and does not vary across industries

  • A customer-designed product cannot be directly transferred to manufacturing or production

Explicación

Pregunta 41 de 70

1

Which of the following is the reason that one can telescope the product development process into shorter periods of time?

Selecciona una de las siguientes respuestas posibles:

  • The development process always proceeds in a step by step manner

  • The development process begins after the initial prototypes are generated

  • A product and its marketing plan are evaluated as separate and divisible pieces

  • A cross-functional team works on the development process

Explicación

Pregunta 42 de 70

1

The very first evaluation in the product development process usually:

Selecciona una de las siguientes respuestas posibles:

  • occurs after a product idea has been developed

  • precedes the product concept

  • follows the development of a prototype

  • follows the product launch

Explicación

Pregunta 43 de 70

1

During the concept generation phase of the basic new products process, the goal of product evaluation is to:

Selecciona una de las siguientes respuestas posibles:

  • chart out the PIC

  • cull out the big/sure losers

  • conduct protocol checks and prototype tests

  • speculate sale in retrospect

Explicación

Pregunta 44 de 70

1

A is an evaluation technique that tells one whether he or she is ready to develop a product for serious field testing

Arrastra y suelta para completar el texto.

    speculative sale
    scoring model
    protocol check
    full screen test

Explicación

Pregunta 45 de 70

1

Which of the following statements is true of the cumulative expenditure curve?

Selecciona una de las siguientes respuestas posibles:

  • The early expenditures curve initially slopes downward and then starts sloping upward

  • The late expenditures curve is representative of product development in technical fields such as optics

  • The late expenditures curve initially slopes upward and then starts sloping downward

  • The early expenditures curve is representative of product development in technical fields

Explicación

Pregunta 46 de 70

1

Selecciona la opción correcta del menú desplegable para completar el texto.

According to the risk/payoff matrix, during the phase of concept/project evaluation of the new products process, a ( drop, decay, launch, development ) error occurs when a winning product is discarded.

Explicación

Pregunta 47 de 70

1

In which of the following risk strategies is risk reduced to an acceptable, threshold level, perhaps through redesigning a product to include more backup systems or increasing product reliability?

Selecciona una de las siguientes respuestas posibles:

  • Mitigation

  • Avoidance

  • Passive acceptance

  • Transfer

Explicación

Pregunta 48 de 70

1

In the new product evaluation process, everything in new product work should be keyed to a Go/No Go decision

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 49 de 70

1

In a new product development project that is evaluated with the help of rolling evaluation, participants avoid mindsets of good and bad about the project

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 50 de 70

1

In the case of the A-T-A-R model, R stands for .

Arrastra y suelta para completar el texto.

    rate
    repeat
    region
    response

Explicación

Pregunta 51 de 70

1

Which of the following is true of market-driven innovation?

Selecciona una de las siguientes respuestas posibles:

  • The main purpose of design in market-driven innovation is to modify the product so that it meets customer expectations.

  • In market-driven innovation, new meanings and new technologies are pushed forth

  • In market-driven innovation, design is of primary importance, and it takes on the leadership role

  • The main role of design in market-driven innovation is to modify the product so that it can accommodate the performance characteristics

Explicación

Pregunta 52 de 70

1

Selecciona la opción correcta del menú desplegable para completar el texto.

( Universal, Exclusive, Individualistic, Unique ) design is the term sometimes used to mean the design of products to be usable by anyone regardless of age or ability.

Explicación

Pregunta 53 de 70

1

DarkBerry Inc., a cellphone manufacturer, manufactures products that share common design features that make them unique, yet at the same time familiar. All of DarkBerry's cellphones have a sleek appearance and an elegant design. DarkBerry's products can be best described as being designed:

Selecciona una de las siguientes respuestas posibles:

  • for the environment

  • to build or support corporate identity

  • for ease of manufacture

  • for price promotion

Explicación

Pregunta 54 de 70

1

The process by which a customer's need is developed into a product design is called .

Arrastra y suelta para completar el texto.

    product differentiation
    product architecture
    product positioning
    product validation

Explicación

Pregunta 55 de 70

1

Chunks (or modules) are defined during which of the following steps of the product architecture process?

Selecciona una de las siguientes respuestas posibles:

  • Analyzing interactions between chunks

  • Creating the product schematics

  • Creating geometric layouts

  • Clustering the schematic elements

Explicación

Pregunta 56 de 70

1

Flyto Co., a Japanese automobile manufacturing company, recently introduced two new car models in America. These models were developed using the same platform as one of Flyto's existing models, but were modified incrementally in terms of technology. Flyto's latest products are examples of:

Selecciona una de las siguientes respuestas posibles:

  • breakthrough products

  • derivative products

  • counterfeit products

  • innovative products

Explicación

Pregunta 57 de 70

1

Selecciona la opción correcta del menú desplegable para completar el texto.

Artwork Corps' new product team is preparing decorative graphics, a brand name, and a logo for its latest potential product. The team is most likely to be in the ( product launching, prototyping, design consolidation, concept testing ) stage of new product development.

Explicación

Pregunta 58 de 70

1

Which of the following is most likely to be used in product-use testing?

Selecciona una de las siguientes respuestas posibles:

  • A focused prototype

  • A comprehensive prototype

  • A conceptual prototype

  • An ideational prototype

Explicación

Pregunta 59 de 70

1

are technical people who convert styling into product dimensions or specifications.

Arrastra y suelta para completar el texto.

    Industrial designers
    Marketing personnel
    Design engineers
    Process engineers

Explicación

Pregunta 60 de 70

1

Colocation helps integrate departments

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 61 de 70

1

Selecciona la opción correcta del menú desplegable para completar el texto.

If a firm decides to be very aggressive at the time of launching a new product, it is an example of a(n) ( platform decision, action decision, tactical decision, operational decision ).

Explicación

Pregunta 62 de 70

1

Which of the following metrics is used to assess the financial performance of individual products?

Selecciona una de las siguientes respuestas posibles:

  • Customer satisfaction

  • Competitive effect

  • Profitability

  • Market share

Explicación

Pregunta 63 de 70

1

Which of the following is a product level performance measure used for individual products?

Selecciona una de las siguientes respuestas posibles:

  • Market share

  • Unit volume

  • Product use

  • Time to launch

Explicación

Pregunta 64 de 70

1

For a new product entry or line addition in an established market, the emphasis is on stimulation of:

Selecciona una de las siguientes respuestas posibles:

  • trial purchase, which is a precursor to adoption

  • joint demand for the new product as well as an existing product

  • repeat purchases for an existing product

  • derived demand for the new product as well as an existing product

Explicación

Pregunta 65 de 70

1

Selecciona la opción correcta del menú desplegable para completar el texto.

Gloria, a marketing manager at Big Three Inc., is preparing for the launch of a new product. The company's top management wants to keep its spending strategy low key. To convince the top management that the new product needs an aggressive entry, Gloria should promote the marketing cost associated with the launch as a(n) ( tariff, expense, investment, liability ).

Explicación

Pregunta 66 de 70

1

information in combination with brand perceptions can be very helpful in developing a product positioning strategy.

Arrastra y suelta para completar el texto.

    End-use segment
    Geographic segment
    Demographic segment
    Benefit segment

Explicación

Pregunta 67 de 70

1

Leo Burnett advertising agency uses scanner data to cluster food buyers into six groups. Which of these groups consists of people who buy all major brands, always on deals?

Selecciona una de las siguientes respuestas posibles:

  • Loyalists

  • Price-driven

  • Light users

  • Rotators

Explicación

Pregunta 68 de 70

1

Some firms capitalize on the end-user penchant by just launching a product and following up to see who the buyers are, then focusing their promotions accordingly. This is an example of a(n) .

Arrastra y suelta para completar el texto.

    wildcat operation
    rollout strategy
    enhancement strategy
    butt-on operation

Explicación

Pregunta 69 de 70

1

One of the methods to position a product in the marketplace is to use attributes. In this context, which of the following is an attribute?

Selecciona una de las siguientes respuestas posibles:

  • Benefits

  • Surrogates

  • Expert opinions

  • Metaphors

Explicación

Pregunta 70 de 70

1

Which of the following contradicts the concept of an umbrella brand strategy?

Selecciona una de las siguientes respuestas posibles:

  • Mass brand strategy

  • Generic brand strategy

  • Corporate brand strategy

  • Individual brand strategy

Explicación

Anterior
Revisar respuesta
Siguiente