[{"id":2789774,"title":"COMUNICACIÓN COHERENTE DE CAMPAÑA","study_aid_type":"mind_map","clazz":"MindMap","type":"Mapa Mental","icon":"icon_mind_map.png","icon_small":"icon_tilesmall_mind_map.png","icon_large":"icon_large_mind_map.png","average_rating":0,"total_ratings":0,"author_avatar":"\u003cimg alt=\"humberto vanegas\" title=\"humberto vanegas\" src=\"https://secure.gravatar.com/avatar/6ad36051df45d3d7b70a8e7ea04f7238?default=retro\u0026rating=PG\u0026size=33\" width=\"33\" height=\"33\" /\u003e","author_avatar_url":"https://secure.gravatar.com/avatar/6ad36051df45d3d7b70a8e7ea04f7238?default=retro\u0026rating=PG\u0026size=40","url":"/mapamental/2789774/comunicacion-coherente-de-campana","author_url":"\u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/742472\"\u003ehumberto vanegas\u003c/a\u003e","author_profile_url":"/es/profiles/742472","description":"CANDIDATO A LA GOBERNACIÓN DEL ATLANTICO","short_description":"CANDIDATO A LA GOBERNACIÓN DEL ATLANTICO","author_name":"humberto vanegas","last_updated":"Actualizado por última vez hace alrededor de 8 años","created_at":"2015-05-22T20:35:31Z","created_by_at":" hace alrededor de 9 años por \u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/742472\"\u003ehumberto vanegas\u003c/a\u003e","created_by":"por \u003ca class=\"user_link tex2jax_ignore \" href=\"/es/profiles/742472\"\u003ehumberto vanegas\u003c/a\u003e","created_time_ago":" hace alrededor de 9 años","updated_at":"2016-06-09T00:31:12Z","updated_time_ago":" hace alrededor de 8 años","private":false,"private_label":false,"tag_list":["marketing politico","comunicacion estrategica","tacticas de campaña"],"has_tags":true,"tag_count":3,"is_deleted":false,"is_copy":false,"play_tooltip":"Iniciar","info_tooltip":"Info","stats_tooltip":"Estadísticas de Rendimiento","private_tooltip":"Privado","actions_tooltip":"Acciones","state_icon":"\u003cimg class=\"resource_state_icon tile_tooltip nav-tooltip\" alt=\"Publicado (puede ser copiado)\" title=\"Publicado (puede ser copiado)\" data-study-aid-id=\"2789774\" src=\"https://cdn.goconqr.com/assets/icon_state_published_copyable.png\" /\u003e","study_aid_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","study_aid_small_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","edit_url":"/es/mind_maps/2789774/edit","teams_share_info":{"class":"teams-share-button","target":"_blank","rel":"noopener noreferrer","title":"Compartir en MS Teams","data-href":"https://teams.microsoft.com/l/stage/e5e5c455-c92a-46b7-adbc-da0f9a3e787f/0?context={\"contentUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fp%2F2789774%3Fframe%3Dtrue%26ms_teams%3D1%26stage_view%3D1\",\"websiteUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fmapamental%2F2789774%2Fcomunicacion-coherente-de-campana\",\"name\":\"COMUNICACI%C3%93N+COHERENTE+DE+CAMPA%C3%91A\"}","data-icon-px-size":"60","data-preview":true},"icon_tile_pin":"\u003cspan class=\"icon_pin tile_tooltip sprite bg-icon-pin\" title=\"Pineado\"\u003e\u003c/span\u003e","icon_tile_private":"\u003cspan class=\"icon_private tile_tooltip sprite bg-icon-lock\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tile_play":"\u003cspan class=\"sprite bg-icon-control_ellipse\" title=\"Iniciar\"\u003e\u003c/span\u003e","icon_tile_edit":"\u003cimg alt=\"Editar\" title=\"Editar\" src=\"https://cdn.goconqr.com/assets/icon_tile_edit-1411fc30cba8264fb64922d37af54a7a9049521652929ecc1046879fcc294b90.png\" /\u003e","icon_tile_info":"\u003cimg alt=\"Info\" title=\"Info\" src=\"https://cdn.goconqr.com/assets/icon_tile_info-0f315233c266bb17f7f5e32169a05b16618e31b11994218cc26dfaf3904d4b31.png\" /\u003e","icon_tile_stats":"\u003cimg alt=\"Estadísticas de Rendimiento\" title=\"Estadísticas de Rendimiento\" src=\"https://cdn.goconqr.com/assets/icon_tile_stats-e7223b9f739318f03d937c42115a405b11497f0a45e5ed3dedf645e4844597a6.png\" /\u003e","icon_tile_view":"\u003cspan class=\"icon_view tile_icon spite bg-icon-eye\" title=\"Visitas\"\u003e\u003c/span\u003e","icon_tile_pin_small":"\u003cspan class=\"tile_icon sprite bg-icon-pin_small\" title=\"Pins\"\u003e\u003c/span\u003e","icon_tile_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tile_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","icon_tile_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_quiz-8cfbec76382a70d62332c24976d9118103546841e534ca8a12023619df17c2de.png\" /\u003e","icon_tile_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_note-16a089701666e3584952ac598c3118bf155baab43f3dec2e01aa0315285d8d89.png\" /\u003e","icon_tile_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_slide_set-be23b92bd892bf8fd291d4203f8dc30ecb814312042ad9775a9d4aafd7f8bd35.png\" /\u003e","icon_tile_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tilesmall_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_tilesmall_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","icon_tilesmall_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_quiz-44c8b3a78599e8a0fbf8c3aec470e90250d31309e7597c539b86c4159e7d9c79.png\" /\u003e","icon_tilesmall_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_note-b431a9ec3545ef46039d97aa9f26f00f2676402a12035570e93b7ba81038e585.png\" /\u003e","icon_tilesmall_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_slide_set-8423100c2ff41f919ef96607b431707c463c2d426a623abff566706bb3bfd006.png\" /\u003e","icon_tilesmall_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_large_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_large_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_large_flash_card_deck-d617baa132acfa20dfa654bc47eff80992da0a965ef550a0a9ff8697ee5e973e.png\" /\u003e","icon_large_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_large_quiz-f4bdd38561c50948e253432116425f04d622fc539ddc366be0702e883a90f90c.png\" /\u003e","icon_large_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_large_note-32e96f618d5330c58e910558efaf12e7d0eb043fc753b13bfb36fa13c9c9333a.png\" /\u003e","icon_large_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_large_slide_set-52db34816e5fed43d5b36d5619a7bfc3215a577e24fbfb10e62eaa9377863f38.png\" /\u003e","icon_large_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_tilesmall_private":"\u003cspan class=\"icon_tilesmall_private sprite bg-icon-lock_small\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tilesmall_pin":"\u003cspan class=\"icon_tilesmall_pin sprite bg-icon-pin_small\" title=\"Translation missing: es.general.tooltips.study_aid.pin\"\u003e\u003c/span\u003e","generic_study_aid_presenter":{"id":2789774,"title":"COMUNICACIÓN COHERENTE DE CAMPAÑA","study_aid_type":"mind_map","clazz":"MindMap","type":"Mapa Mental","icon":"icon_mind_map.png","icon_small":"icon_tilesmall_mind_map.png","icon_large":"icon_large_mind_map.png","average_rating":0,"total_ratings":0,"author_avatar":"\u003cimg alt=\"humberto vanegas\" title=\"humberto vanegas\" src=\"https://secure.gravatar.com/avatar/6ad36051df45d3d7b70a8e7ea04f7238?default=retro\u0026rating=PG\u0026size=33\" width=\"33\" height=\"33\" /\u003e","author_avatar_url":"https://secure.gravatar.com/avatar/6ad36051df45d3d7b70a8e7ea04f7238?default=retro\u0026rating=PG\u0026size=40","url":"/mapamental/2789774/comunicacion-coherente-de-campana","author_url":"\u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/742472\"\u003ehumberto vanegas\u003c/a\u003e","author_profile_url":"/es/profiles/742472","description":"CANDIDATO A LA GOBERNACIÓN DEL ATLANTICO","short_description":"CANDIDATO A LA GOBERNACIÓN DEL ATLANTICO","author_name":"humberto vanegas","last_updated":"Actualizado por última vez hace alrededor de 8 años","created_at":"2015-05-22T20:35:31Z","created_by_at":" hace alrededor de 9 años por \u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/742472\"\u003ehumberto vanegas\u003c/a\u003e","created_by":"por \u003ca class=\"user_link tex2jax_ignore \" href=\"/es/profiles/742472\"\u003ehumberto vanegas\u003c/a\u003e","created_time_ago":" hace alrededor de 9 años","updated_at":"2016-06-09T00:31:12Z","updated_time_ago":" hace alrededor de 8 años","private":false,"private_label":false,"tag_list":["marketing politico","comunicacion estrategica","tacticas de campaña"],"has_tags":true,"tag_count":3,"is_deleted":false,"is_copy":false,"play_tooltip":"Iniciar","info_tooltip":"Info","stats_tooltip":"Estadísticas de Rendimiento","private_tooltip":"Privado","actions_tooltip":"Acciones","state_icon":"\u003cimg class=\"resource_state_icon tile_tooltip nav-tooltip\" alt=\"Publicado (puede ser copiado)\" title=\"Publicado (puede ser copiado)\" data-study-aid-id=\"2789774\" src=\"https://cdn.goconqr.com/assets/icon_state_published_copyable.png\" /\u003e","study_aid_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","study_aid_small_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","edit_url":"/es/mind_maps/2789774/edit","teams_share_info":{"class":"teams-share-button","target":"_blank","rel":"noopener noreferrer","title":"Compartir en MS Teams","data-href":"https://teams.microsoft.com/l/stage/e5e5c455-c92a-46b7-adbc-da0f9a3e787f/0?context={\"contentUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fp%2F2789774%3Fframe%3Dtrue%26ms_teams%3D1%26stage_view%3D1\",\"websiteUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fmapamental%2F2789774%2Fcomunicacion-coherente-de-campana\",\"name\":\"COMUNICACI%C3%93N+COHERENTE+DE+CAMPA%C3%91A\"}","data-icon-px-size":"60","data-preview":true},"icon_tile_pin":"\u003cspan class=\"icon_pin tile_tooltip sprite bg-icon-pin\" title=\"Pineado\"\u003e\u003c/span\u003e","icon_tile_private":"\u003cspan class=\"icon_private tile_tooltip sprite bg-icon-lock\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tile_play":"\u003cspan class=\"sprite bg-icon-control_ellipse\" title=\"Iniciar\"\u003e\u003c/span\u003e","icon_tile_edit":"\u003cimg alt=\"Editar\" title=\"Editar\" src=\"https://cdn.goconqr.com/assets/icon_tile_edit-1411fc30cba8264fb64922d37af54a7a9049521652929ecc1046879fcc294b90.png\" /\u003e","icon_tile_info":"\u003cimg alt=\"Info\" title=\"Info\" src=\"https://cdn.goconqr.com/assets/icon_tile_info-0f315233c266bb17f7f5e32169a05b16618e31b11994218cc26dfaf3904d4b31.png\" /\u003e","icon_tile_stats":"\u003cimg alt=\"Estadísticas de Rendimiento\" title=\"Estadísticas de Rendimiento\" src=\"https://cdn.goconqr.com/assets/icon_tile_stats-e7223b9f739318f03d937c42115a405b11497f0a45e5ed3dedf645e4844597a6.png\" /\u003e","icon_tile_view":"\u003cspan class=\"icon_view tile_icon spite bg-icon-eye\" title=\"Visitas\"\u003e\u003c/span\u003e","icon_tile_pin_small":"\u003cspan class=\"tile_icon sprite bg-icon-pin_small\" title=\"Pins\"\u003e\u003c/span\u003e","icon_tile_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tile_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","icon_tile_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_quiz-8cfbec76382a70d62332c24976d9118103546841e534ca8a12023619df17c2de.png\" /\u003e","icon_tile_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_note-16a089701666e3584952ac598c3118bf155baab43f3dec2e01aa0315285d8d89.png\" /\u003e","icon_tile_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_slide_set-be23b92bd892bf8fd291d4203f8dc30ecb814312042ad9775a9d4aafd7f8bd35.png\" /\u003e","icon_tile_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tilesmall_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_tilesmall_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","icon_tilesmall_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_quiz-44c8b3a78599e8a0fbf8c3aec470e90250d31309e7597c539b86c4159e7d9c79.png\" /\u003e","icon_tilesmall_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_note-b431a9ec3545ef46039d97aa9f26f00f2676402a12035570e93b7ba81038e585.png\" /\u003e","icon_tilesmall_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_slide_set-8423100c2ff41f919ef96607b431707c463c2d426a623abff566706bb3bfd006.png\" /\u003e","icon_tilesmall_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_large_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_large_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_large_flash_card_deck-d617baa132acfa20dfa654bc47eff80992da0a965ef550a0a9ff8697ee5e973e.png\" /\u003e","icon_large_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_large_quiz-f4bdd38561c50948e253432116425f04d622fc539ddc366be0702e883a90f90c.png\" /\u003e","icon_large_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_large_note-32e96f618d5330c58e910558efaf12e7d0eb043fc753b13bfb36fa13c9c9333a.png\" /\u003e","icon_large_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_large_slide_set-52db34816e5fed43d5b36d5619a7bfc3215a577e24fbfb10e62eaa9377863f38.png\" /\u003e","icon_large_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_tilesmall_private":"\u003cspan class=\"icon_tilesmall_private sprite bg-icon-lock_small\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tilesmall_pin":"\u003cspan class=\"icon_tilesmall_pin sprite bg-icon-pin_small\" title=\"Translation missing: es.general.tooltips.study_aid.pin\"\u003e\u003c/span\u003e"},"permissions":["read","share"],"subject_id":1100620,"subject":"Sin asignar","subject_icon":"icon-question-sign","pinned_count":0,"view_count":4,"public":true,"published":true,"copyable":true,"show_checkbox":false,"pinned_by":false,"authored_by":false,"has_data_capture_form":false,"logged_in":false,"new_share":false,"edit_tooltip":"No se puede copiar","edit_clazz":"switch_to_edit disabled","edit_image":"lock.png","edit_mode_html_markup":"span","institution_member":false},{"id":4919505,"title":"Guía 2 “Promoción Como Comunicación Estratégica”","study_aid_type":"mind_map","clazz":"MindMap","type":"Mapa Mental","icon":"icon_mind_map.png","icon_small":"icon_tilesmall_mind_map.png","icon_large":"icon_large_mind_map.png","average_rating":0,"total_ratings":0,"author_avatar":"\u003cimg width=\"33\" height=\"33\" alt=\"Viviana Guevara Rodríguez\" title=\"Viviana Guevara Rodríguez\" src=\"https://lh5.googleusercontent.com/-nAglBJE2Ur8/AAAAAAAAAAI/AAAAAAAAAEw/ymHwDLAAqos/photo.jpg?sz=33\" /\u003e","author_avatar_url":"https://lh5.googleusercontent.com/-nAglBJE2Ur8/AAAAAAAAAAI/AAAAAAAAAEw/ymHwDLAAqos/photo.jpg?sz=40","url":"/mapamental/4919505/guia-2-promocion-como-comunicacion-estrategica","author_url":"\u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/2372017\"\u003eViviana Guevara Rodríguez\u003c/a\u003e","author_profile_url":"/es/profiles/2372017","description":"Guia 2 - L. Viviana Guevara R. - PROMOCION\r\n “como todos los esfuerzos personales e impersonales de un vendedor o representante del vendedor para informar, persuadir o recordar a una audiencia objetivo” - Stanton, Etzel y Walker","short_description":"Guia 2 - L. Viviana Guevara R. - PROMOCION\r\n “como todos los esfuerzos personales e impersonales de un vendedor o representante del vendedor para informar, persuadir o recordar a una audiencia obje...","author_name":"Viviana Guevara Rodríguez","last_updated":"Actualizado por última vez hace más de 5 años","created_at":"2016-03-20T23:51:38Z","created_by_at":" hace alrededor de 8 años por \u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/2372017\"\u003eViviana Guevara Rodríguez\u003c/a\u003e","created_by":"por \u003ca class=\"user_link tex2jax_ignore \" href=\"/es/profiles/2372017\"\u003eViviana Guevara Rodríguez\u003c/a\u003e","created_time_ago":" hace alrededor de 8 años","updated_at":"2018-11-29T18:34:34Z","updated_time_ago":" hace más de 5 años","private":false,"private_label":false,"tag_list":["estrategia de promocion","marketing","comunicación estrategica","publicidad","distribución"],"has_tags":true,"tag_count":5,"is_deleted":false,"is_copy":false,"play_tooltip":"Iniciar","info_tooltip":"Info","stats_tooltip":"Estadísticas de Rendimiento","private_tooltip":"Privado","actions_tooltip":"Acciones","state_icon":"\u003cimg class=\"resource_state_icon tile_tooltip nav-tooltip\" alt=\"Publicado (puede ser copiado)\" title=\"Publicado (puede ser copiado)\" data-study-aid-id=\"4919505\" src=\"https://cdn.goconqr.com/assets/icon_state_published_copyable.png\" /\u003e","study_aid_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","study_aid_small_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","edit_url":"/es/mind_maps/4919505/edit","teams_share_info":{"class":"teams-share-button","target":"_blank","rel":"noopener noreferrer","title":"Compartir en MS Teams","data-href":"https://teams.microsoft.com/l/stage/e5e5c455-c92a-46b7-adbc-da0f9a3e787f/0?context={\"contentUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fp%2F4919505%3Fframe%3Dtrue%26ms_teams%3D1%26stage_view%3D1\",\"websiteUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fmapamental%2F4919505%2Fguia-2-promocion-como-comunicacion-estrategica\",\"name\":\"Gu%C3%ADa+2+%E2%80%9CPromoci%C3%B3n+Como+Comunicaci%C3%B3n+Estrat%C3%A9gica%E2%80%9D\"}","data-icon-px-size":"60","data-preview":true},"icon_tile_pin":"\u003cspan class=\"icon_pin tile_tooltip sprite bg-icon-pin\" title=\"Pineado\"\u003e\u003c/span\u003e","icon_tile_private":"\u003cspan class=\"icon_private tile_tooltip sprite bg-icon-lock\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tile_play":"\u003cspan class=\"sprite bg-icon-control_ellipse\" title=\"Iniciar\"\u003e\u003c/span\u003e","icon_tile_edit":"\u003cimg alt=\"Editar\" title=\"Editar\" src=\"https://cdn.goconqr.com/assets/icon_tile_edit-1411fc30cba8264fb64922d37af54a7a9049521652929ecc1046879fcc294b90.png\" /\u003e","icon_tile_info":"\u003cimg alt=\"Info\" title=\"Info\" src=\"https://cdn.goconqr.com/assets/icon_tile_info-0f315233c266bb17f7f5e32169a05b16618e31b11994218cc26dfaf3904d4b31.png\" /\u003e","icon_tile_stats":"\u003cimg alt=\"Estadísticas de Rendimiento\" title=\"Estadísticas de Rendimiento\" src=\"https://cdn.goconqr.com/assets/icon_tile_stats-e7223b9f739318f03d937c42115a405b11497f0a45e5ed3dedf645e4844597a6.png\" /\u003e","icon_tile_view":"\u003cspan class=\"icon_view tile_icon spite bg-icon-eye\" title=\"Visitas\"\u003e\u003c/span\u003e","icon_tile_pin_small":"\u003cspan class=\"tile_icon sprite bg-icon-pin_small\" title=\"Pins\"\u003e\u003c/span\u003e","icon_tile_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tile_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","icon_tile_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_quiz-8cfbec76382a70d62332c24976d9118103546841e534ca8a12023619df17c2de.png\" /\u003e","icon_tile_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_note-16a089701666e3584952ac598c3118bf155baab43f3dec2e01aa0315285d8d89.png\" /\u003e","icon_tile_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_slide_set-be23b92bd892bf8fd291d4203f8dc30ecb814312042ad9775a9d4aafd7f8bd35.png\" /\u003e","icon_tile_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tilesmall_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_tilesmall_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","icon_tilesmall_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_quiz-44c8b3a78599e8a0fbf8c3aec470e90250d31309e7597c539b86c4159e7d9c79.png\" /\u003e","icon_tilesmall_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_note-b431a9ec3545ef46039d97aa9f26f00f2676402a12035570e93b7ba81038e585.png\" /\u003e","icon_tilesmall_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_slide_set-8423100c2ff41f919ef96607b431707c463c2d426a623abff566706bb3bfd006.png\" /\u003e","icon_tilesmall_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_large_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_large_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_large_flash_card_deck-d617baa132acfa20dfa654bc47eff80992da0a965ef550a0a9ff8697ee5e973e.png\" /\u003e","icon_large_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_large_quiz-f4bdd38561c50948e253432116425f04d622fc539ddc366be0702e883a90f90c.png\" /\u003e","icon_large_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_large_note-32e96f618d5330c58e910558efaf12e7d0eb043fc753b13bfb36fa13c9c9333a.png\" /\u003e","icon_large_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_large_slide_set-52db34816e5fed43d5b36d5619a7bfc3215a577e24fbfb10e62eaa9377863f38.png\" /\u003e","icon_large_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_tilesmall_private":"\u003cspan class=\"icon_tilesmall_private sprite bg-icon-lock_small\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tilesmall_pin":"\u003cspan class=\"icon_tilesmall_pin sprite bg-icon-pin_small\" title=\"Translation missing: es.general.tooltips.study_aid.pin\"\u003e\u003c/span\u003e","generic_study_aid_presenter":{"id":4919505,"title":"Guía 2 “Promoción Como Comunicación Estratégica”","study_aid_type":"mind_map","clazz":"MindMap","type":"Mapa Mental","icon":"icon_mind_map.png","icon_small":"icon_tilesmall_mind_map.png","icon_large":"icon_large_mind_map.png","average_rating":0,"total_ratings":0,"author_avatar":"\u003cimg width=\"33\" height=\"33\" alt=\"Viviana Guevara Rodríguez\" title=\"Viviana Guevara Rodríguez\" src=\"https://lh5.googleusercontent.com/-nAglBJE2Ur8/AAAAAAAAAAI/AAAAAAAAAEw/ymHwDLAAqos/photo.jpg?sz=33\" /\u003e","author_avatar_url":"https://lh5.googleusercontent.com/-nAglBJE2Ur8/AAAAAAAAAAI/AAAAAAAAAEw/ymHwDLAAqos/photo.jpg?sz=40","url":"/mapamental/4919505/guia-2-promocion-como-comunicacion-estrategica","author_url":"\u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/2372017\"\u003eViviana Guevara Rodríguez\u003c/a\u003e","author_profile_url":"/es/profiles/2372017","description":"Guia 2 - L. Viviana Guevara R. - PROMOCION\r\n “como todos los esfuerzos personales e impersonales de un vendedor o representante del vendedor para informar, persuadir o recordar a una audiencia objetivo” - Stanton, Etzel y Walker","short_description":"Guia 2 - L. Viviana Guevara R. - PROMOCION\r\n “como todos los esfuerzos personales e impersonales de un vendedor o representante del vendedor para informar, persuadir o recordar a una audiencia obje...","author_name":"Viviana Guevara Rodríguez","last_updated":"Actualizado por última vez hace más de 5 años","created_at":"2016-03-20T23:51:38Z","created_by_at":" hace alrededor de 8 años por \u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/2372017\"\u003eViviana Guevara Rodríguez\u003c/a\u003e","created_by":"por \u003ca class=\"user_link tex2jax_ignore \" href=\"/es/profiles/2372017\"\u003eViviana Guevara Rodríguez\u003c/a\u003e","created_time_ago":" hace alrededor de 8 años","updated_at":"2018-11-29T18:34:34Z","updated_time_ago":" hace más de 5 años","private":false,"private_label":false,"tag_list":["estrategia de promocion","marketing","comunicación estrategica","publicidad","distribución"],"has_tags":true,"tag_count":5,"is_deleted":false,"is_copy":false,"play_tooltip":"Iniciar","info_tooltip":"Info","stats_tooltip":"Estadísticas de Rendimiento","private_tooltip":"Privado","actions_tooltip":"Acciones","state_icon":"\u003cimg class=\"resource_state_icon tile_tooltip nav-tooltip\" alt=\"Publicado (puede ser copiado)\" title=\"Publicado (puede ser copiado)\" data-study-aid-id=\"4919505\" src=\"https://cdn.goconqr.com/assets/icon_state_published_copyable.png\" /\u003e","study_aid_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","study_aid_small_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","edit_url":"/es/mind_maps/4919505/edit","teams_share_info":{"class":"teams-share-button","target":"_blank","rel":"noopener noreferrer","title":"Compartir en MS Teams","data-href":"https://teams.microsoft.com/l/stage/e5e5c455-c92a-46b7-adbc-da0f9a3e787f/0?context={\"contentUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fp%2F4919505%3Fframe%3Dtrue%26ms_teams%3D1%26stage_view%3D1\",\"websiteUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fmapamental%2F4919505%2Fguia-2-promocion-como-comunicacion-estrategica\",\"name\":\"Gu%C3%ADa+2+%E2%80%9CPromoci%C3%B3n+Como+Comunicaci%C3%B3n+Estrat%C3%A9gica%E2%80%9D\"}","data-icon-px-size":"60","data-preview":true},"icon_tile_pin":"\u003cspan class=\"icon_pin tile_tooltip sprite bg-icon-pin\" title=\"Pineado\"\u003e\u003c/span\u003e","icon_tile_private":"\u003cspan class=\"icon_private tile_tooltip sprite bg-icon-lock\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tile_play":"\u003cspan class=\"sprite bg-icon-control_ellipse\" title=\"Iniciar\"\u003e\u003c/span\u003e","icon_tile_edit":"\u003cimg alt=\"Editar\" title=\"Editar\" src=\"https://cdn.goconqr.com/assets/icon_tile_edit-1411fc30cba8264fb64922d37af54a7a9049521652929ecc1046879fcc294b90.png\" /\u003e","icon_tile_info":"\u003cimg alt=\"Info\" title=\"Info\" src=\"https://cdn.goconqr.com/assets/icon_tile_info-0f315233c266bb17f7f5e32169a05b16618e31b11994218cc26dfaf3904d4b31.png\" /\u003e","icon_tile_stats":"\u003cimg alt=\"Estadísticas de Rendimiento\" title=\"Estadísticas de Rendimiento\" src=\"https://cdn.goconqr.com/assets/icon_tile_stats-e7223b9f739318f03d937c42115a405b11497f0a45e5ed3dedf645e4844597a6.png\" /\u003e","icon_tile_view":"\u003cspan class=\"icon_view tile_icon spite bg-icon-eye\" title=\"Visitas\"\u003e\u003c/span\u003e","icon_tile_pin_small":"\u003cspan class=\"tile_icon sprite bg-icon-pin_small\" title=\"Pins\"\u003e\u003c/span\u003e","icon_tile_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tile_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","icon_tile_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_quiz-8cfbec76382a70d62332c24976d9118103546841e534ca8a12023619df17c2de.png\" /\u003e","icon_tile_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_note-16a089701666e3584952ac598c3118bf155baab43f3dec2e01aa0315285d8d89.png\" /\u003e","icon_tile_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_slide_set-be23b92bd892bf8fd291d4203f8dc30ecb814312042ad9775a9d4aafd7f8bd35.png\" /\u003e","icon_tile_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tilesmall_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_tilesmall_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","icon_tilesmall_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_quiz-44c8b3a78599e8a0fbf8c3aec470e90250d31309e7597c539b86c4159e7d9c79.png\" /\u003e","icon_tilesmall_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_note-b431a9ec3545ef46039d97aa9f26f00f2676402a12035570e93b7ba81038e585.png\" /\u003e","icon_tilesmall_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_slide_set-8423100c2ff41f919ef96607b431707c463c2d426a623abff566706bb3bfd006.png\" /\u003e","icon_tilesmall_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_large_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_large_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_large_flash_card_deck-d617baa132acfa20dfa654bc47eff80992da0a965ef550a0a9ff8697ee5e973e.png\" /\u003e","icon_large_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_large_quiz-f4bdd38561c50948e253432116425f04d622fc539ddc366be0702e883a90f90c.png\" /\u003e","icon_large_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_large_note-32e96f618d5330c58e910558efaf12e7d0eb043fc753b13bfb36fa13c9c9333a.png\" /\u003e","icon_large_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_large_slide_set-52db34816e5fed43d5b36d5619a7bfc3215a577e24fbfb10e62eaa9377863f38.png\" /\u003e","icon_large_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_tilesmall_private":"\u003cspan class=\"icon_tilesmall_private sprite bg-icon-lock_small\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tilesmall_pin":"\u003cspan class=\"icon_tilesmall_pin sprite bg-icon-pin_small\" title=\"Translation missing: es.general.tooltips.study_aid.pin\"\u003e\u003c/span\u003e"},"permissions":["read","share"],"subject_id":3722272,"subject":"Sin asignar","subject_icon":"icon-question-sign","pinned_count":0,"view_count":29,"public":true,"published":true,"copyable":true,"show_checkbox":false,"pinned_by":false,"authored_by":false,"has_data_capture_form":false,"logged_in":false,"new_share":false,"edit_tooltip":"No se puede copiar","edit_clazz":"switch_to_edit disabled","edit_image":"lock.png","edit_mode_html_markup":"span","institution_member":false},{"id":16202145,"title":"Guía 2 “Promoción Como Comunicación Estratégica”","study_aid_type":"mind_map","clazz":"MindMap","type":"Mapa Mental","icon":"icon_mind_map.png","icon_small":"icon_tilesmall_mind_map.png","icon_large":"icon_large_mind_map.png","average_rating":0,"total_ratings":0,"author_avatar":"\u003cimg alt=\"Jese Quiroga Rivero\" title=\"Jese Quiroga Rivero\" src=\"https://secure.gravatar.com/avatar/ea313548f12e6db01449d63b1b144bc7?default=retro\u0026rating=PG\u0026size=33\" width=\"33\" height=\"33\" /\u003e","author_avatar_url":"https://secure.gravatar.com/avatar/ea313548f12e6db01449d63b1b144bc7?default=retro\u0026rating=PG\u0026size=40","url":"/mapamental/16202145/guia-2-promocion-como-comunicacion-estrategica","author_url":"\u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/6693324\"\u003eJese Quiroga Rivero\u003c/a\u003e","author_profile_url":"/es/profiles/6693324","description":"Guia 2 - L. Viviana Guevara R. - PROMOCION\r\n “como todos los esfuerzos personales e impersonales de un vendedor o representante del vendedor para informar, persuadir o recordar a una audiencia objetivo” - Stanton, Etzel y Walker","short_description":"Guia 2 - L. Viviana Guevara R. - PROMOCION\r\n “como todos los esfuerzos personales e impersonales de un vendedor o representante del vendedor para informar, persuadir o recordar a una audiencia obje...","author_name":"Jese Quiroga Rivero","last_updated":"Actualizado por última vez hace más de 5 años","created_at":"2018-11-29T18:30:47Z","created_by_at":" hace más de 5 años por \u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/6693324\"\u003eJese Quiroga Rivero\u003c/a\u003e","created_by":"por \u003ca class=\"user_link tex2jax_ignore \" href=\"/es/profiles/6693324\"\u003eJese Quiroga Rivero\u003c/a\u003e","created_time_ago":" hace más de 5 años","updated_at":"2018-11-29T18:34:24Z","updated_time_ago":" hace más de 5 años","private":false,"private_label":false,"tag_list":["estrategia de promocion","marketing","comunicación estrategica","publicidad","distribución"],"has_tags":true,"tag_count":5,"is_deleted":false,"is_copy":true,"play_tooltip":"Iniciar","info_tooltip":"Info","stats_tooltip":"Estadísticas de Rendimiento","private_tooltip":"Privado","actions_tooltip":"Acciones","state_icon":"\u003cimg class=\"resource_state_icon tile_tooltip nav-tooltip\" alt=\"Publicado (puede ser copiado)\" title=\"Publicado (puede ser copiado)\" data-study-aid-id=\"16202145\" src=\"https://cdn.goconqr.com/assets/icon_state_published_copyable.png\" /\u003e","study_aid_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","study_aid_small_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","edit_url":"/es/mind_maps/16202145/edit","teams_share_info":{"class":"teams-share-button","target":"_blank","rel":"noopener noreferrer","title":"Compartir en MS Teams","data-href":"https://teams.microsoft.com/l/stage/e5e5c455-c92a-46b7-adbc-da0f9a3e787f/0?context={\"contentUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fp%2F16202145%3Fframe%3Dtrue%26ms_teams%3D1%26stage_view%3D1\",\"websiteUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fmapamental%2F16202145%2Fguia-2-promocion-como-comunicacion-estrategica\",\"name\":\"Gu%C3%ADa+2+%E2%80%9CPromoci%C3%B3n+Como+Comunicaci%C3%B3n+Estrat%C3%A9gica%E2%80%9D\"}","data-icon-px-size":"60","data-preview":true},"icon_tile_pin":"\u003cspan class=\"icon_pin tile_tooltip sprite bg-icon-pin\" title=\"Pineado\"\u003e\u003c/span\u003e","icon_tile_private":"\u003cspan class=\"icon_private tile_tooltip sprite bg-icon-lock\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tile_play":"\u003cspan class=\"sprite bg-icon-control_ellipse\" title=\"Iniciar\"\u003e\u003c/span\u003e","icon_tile_edit":"\u003cimg alt=\"Editar\" title=\"Editar\" src=\"https://cdn.goconqr.com/assets/icon_tile_edit-1411fc30cba8264fb64922d37af54a7a9049521652929ecc1046879fcc294b90.png\" /\u003e","icon_tile_info":"\u003cimg alt=\"Info\" title=\"Info\" src=\"https://cdn.goconqr.com/assets/icon_tile_info-0f315233c266bb17f7f5e32169a05b16618e31b11994218cc26dfaf3904d4b31.png\" /\u003e","icon_tile_stats":"\u003cimg alt=\"Estadísticas de Rendimiento\" title=\"Estadísticas de Rendimiento\" src=\"https://cdn.goconqr.com/assets/icon_tile_stats-e7223b9f739318f03d937c42115a405b11497f0a45e5ed3dedf645e4844597a6.png\" /\u003e","icon_tile_view":"\u003cspan class=\"icon_view tile_icon spite bg-icon-eye\" title=\"Visitas\"\u003e\u003c/span\u003e","icon_tile_pin_small":"\u003cspan class=\"tile_icon sprite bg-icon-pin_small\" title=\"Pins\"\u003e\u003c/span\u003e","icon_tile_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tile_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","icon_tile_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_quiz-8cfbec76382a70d62332c24976d9118103546841e534ca8a12023619df17c2de.png\" /\u003e","icon_tile_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_note-16a089701666e3584952ac598c3118bf155baab43f3dec2e01aa0315285d8d89.png\" /\u003e","icon_tile_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_slide_set-be23b92bd892bf8fd291d4203f8dc30ecb814312042ad9775a9d4aafd7f8bd35.png\" /\u003e","icon_tile_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tilesmall_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_tilesmall_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","icon_tilesmall_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_quiz-44c8b3a78599e8a0fbf8c3aec470e90250d31309e7597c539b86c4159e7d9c79.png\" /\u003e","icon_tilesmall_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_note-b431a9ec3545ef46039d97aa9f26f00f2676402a12035570e93b7ba81038e585.png\" /\u003e","icon_tilesmall_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_slide_set-8423100c2ff41f919ef96607b431707c463c2d426a623abff566706bb3bfd006.png\" /\u003e","icon_tilesmall_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_large_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_large_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_large_flash_card_deck-d617baa132acfa20dfa654bc47eff80992da0a965ef550a0a9ff8697ee5e973e.png\" /\u003e","icon_large_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_large_quiz-f4bdd38561c50948e253432116425f04d622fc539ddc366be0702e883a90f90c.png\" /\u003e","icon_large_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_large_note-32e96f618d5330c58e910558efaf12e7d0eb043fc753b13bfb36fa13c9c9333a.png\" /\u003e","icon_large_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_large_slide_set-52db34816e5fed43d5b36d5619a7bfc3215a577e24fbfb10e62eaa9377863f38.png\" /\u003e","icon_large_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_tilesmall_private":"\u003cspan class=\"icon_tilesmall_private sprite bg-icon-lock_small\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tilesmall_pin":"\u003cspan class=\"icon_tilesmall_pin sprite bg-icon-pin_small\" title=\"Translation missing: es.general.tooltips.study_aid.pin\"\u003e\u003c/span\u003e","generic_study_aid_presenter":{"id":16202145,"title":"Guía 2 “Promoción Como Comunicación Estratégica”","study_aid_type":"mind_map","clazz":"MindMap","type":"Mapa Mental","icon":"icon_mind_map.png","icon_small":"icon_tilesmall_mind_map.png","icon_large":"icon_large_mind_map.png","average_rating":0,"total_ratings":0,"author_avatar":"\u003cimg alt=\"Jese Quiroga Rivero\" title=\"Jese Quiroga Rivero\" src=\"https://secure.gravatar.com/avatar/ea313548f12e6db01449d63b1b144bc7?default=retro\u0026rating=PG\u0026size=33\" width=\"33\" height=\"33\" /\u003e","author_avatar_url":"https://secure.gravatar.com/avatar/ea313548f12e6db01449d63b1b144bc7?default=retro\u0026rating=PG\u0026size=40","url":"/mapamental/16202145/guia-2-promocion-como-comunicacion-estrategica","author_url":"\u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/6693324\"\u003eJese Quiroga Rivero\u003c/a\u003e","author_profile_url":"/es/profiles/6693324","description":"Guia 2 - L. Viviana Guevara R. - PROMOCION\r\n “como todos los esfuerzos personales e impersonales de un vendedor o representante del vendedor para informar, persuadir o recordar a una audiencia objetivo” - Stanton, Etzel y Walker","short_description":"Guia 2 - L. Viviana Guevara R. - PROMOCION\r\n “como todos los esfuerzos personales e impersonales de un vendedor o representante del vendedor para informar, persuadir o recordar a una audiencia obje...","author_name":"Jese Quiroga Rivero","last_updated":"Actualizado por última vez hace más de 5 años","created_at":"2018-11-29T18:30:47Z","created_by_at":" hace más de 5 años por \u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/6693324\"\u003eJese Quiroga Rivero\u003c/a\u003e","created_by":"por \u003ca class=\"user_link tex2jax_ignore \" href=\"/es/profiles/6693324\"\u003eJese Quiroga Rivero\u003c/a\u003e","created_time_ago":" hace más de 5 años","updated_at":"2018-11-29T18:34:24Z","updated_time_ago":" hace más de 5 años","private":false,"private_label":false,"tag_list":["estrategia de promocion","marketing","comunicación estrategica","publicidad","distribución"],"has_tags":true,"tag_count":5,"is_deleted":false,"is_copy":true,"play_tooltip":"Iniciar","info_tooltip":"Info","stats_tooltip":"Estadísticas de Rendimiento","private_tooltip":"Privado","actions_tooltip":"Acciones","state_icon":"\u003cimg class=\"resource_state_icon tile_tooltip nav-tooltip\" alt=\"Publicado (puede ser copiado)\" title=\"Publicado (puede ser copiado)\" data-study-aid-id=\"16202145\" src=\"https://cdn.goconqr.com/assets/icon_state_published_copyable.png\" /\u003e","study_aid_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","study_aid_small_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","edit_url":"/es/mind_maps/16202145/edit","teams_share_info":{"class":"teams-share-button","target":"_blank","rel":"noopener noreferrer","title":"Compartir en MS Teams","data-href":"https://teams.microsoft.com/l/stage/e5e5c455-c92a-46b7-adbc-da0f9a3e787f/0?context={\"contentUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fp%2F16202145%3Fframe%3Dtrue%26ms_teams%3D1%26stage_view%3D1\",\"websiteUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fmapamental%2F16202145%2Fguia-2-promocion-como-comunicacion-estrategica\",\"name\":\"Gu%C3%ADa+2+%E2%80%9CPromoci%C3%B3n+Como+Comunicaci%C3%B3n+Estrat%C3%A9gica%E2%80%9D\"}","data-icon-px-size":"60","data-preview":true},"icon_tile_pin":"\u003cspan class=\"icon_pin tile_tooltip sprite bg-icon-pin\" title=\"Pineado\"\u003e\u003c/span\u003e","icon_tile_private":"\u003cspan class=\"icon_private tile_tooltip sprite bg-icon-lock\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tile_play":"\u003cspan class=\"sprite bg-icon-control_ellipse\" title=\"Iniciar\"\u003e\u003c/span\u003e","icon_tile_edit":"\u003cimg alt=\"Editar\" title=\"Editar\" src=\"https://cdn.goconqr.com/assets/icon_tile_edit-1411fc30cba8264fb64922d37af54a7a9049521652929ecc1046879fcc294b90.png\" /\u003e","icon_tile_info":"\u003cimg alt=\"Info\" title=\"Info\" src=\"https://cdn.goconqr.com/assets/icon_tile_info-0f315233c266bb17f7f5e32169a05b16618e31b11994218cc26dfaf3904d4b31.png\" /\u003e","icon_tile_stats":"\u003cimg alt=\"Estadísticas de Rendimiento\" title=\"Estadísticas de Rendimiento\" src=\"https://cdn.goconqr.com/assets/icon_tile_stats-e7223b9f739318f03d937c42115a405b11497f0a45e5ed3dedf645e4844597a6.png\" /\u003e","icon_tile_view":"\u003cspan class=\"icon_view tile_icon spite bg-icon-eye\" title=\"Visitas\"\u003e\u003c/span\u003e","icon_tile_pin_small":"\u003cspan class=\"tile_icon sprite bg-icon-pin_small\" title=\"Pins\"\u003e\u003c/span\u003e","icon_tile_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tile_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","icon_tile_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_quiz-8cfbec76382a70d62332c24976d9118103546841e534ca8a12023619df17c2de.png\" /\u003e","icon_tile_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_note-16a089701666e3584952ac598c3118bf155baab43f3dec2e01aa0315285d8d89.png\" /\u003e","icon_tile_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_slide_set-be23b92bd892bf8fd291d4203f8dc30ecb814312042ad9775a9d4aafd7f8bd35.png\" /\u003e","icon_tile_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tilesmall_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_tilesmall_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","icon_tilesmall_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_quiz-44c8b3a78599e8a0fbf8c3aec470e90250d31309e7597c539b86c4159e7d9c79.png\" /\u003e","icon_tilesmall_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_note-b431a9ec3545ef46039d97aa9f26f00f2676402a12035570e93b7ba81038e585.png\" /\u003e","icon_tilesmall_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_slide_set-8423100c2ff41f919ef96607b431707c463c2d426a623abff566706bb3bfd006.png\" /\u003e","icon_tilesmall_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_large_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_large_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_large_flash_card_deck-d617baa132acfa20dfa654bc47eff80992da0a965ef550a0a9ff8697ee5e973e.png\" /\u003e","icon_large_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_large_quiz-f4bdd38561c50948e253432116425f04d622fc539ddc366be0702e883a90f90c.png\" /\u003e","icon_large_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_large_note-32e96f618d5330c58e910558efaf12e7d0eb043fc753b13bfb36fa13c9c9333a.png\" /\u003e","icon_large_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_large_slide_set-52db34816e5fed43d5b36d5619a7bfc3215a577e24fbfb10e62eaa9377863f38.png\" /\u003e","icon_large_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_tilesmall_private":"\u003cspan class=\"icon_tilesmall_private sprite bg-icon-lock_small\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tilesmall_pin":"\u003cspan class=\"icon_tilesmall_pin sprite bg-icon-pin_small\" title=\"Translation missing: es.general.tooltips.study_aid.pin\"\u003e\u003c/span\u003e"},"permissions":["read","share"],"subject_id":18153848,"subject":"Sin asignar","subject_icon":"icon-question-sign","pinned_count":0,"view_count":1,"public":true,"published":true,"copyable":true,"show_checkbox":false,"pinned_by":false,"authored_by":false,"has_data_capture_form":false,"logged_in":false,"new_share":false,"edit_tooltip":"No se puede copiar","edit_clazz":"switch_to_edit disabled","edit_image":"lock.png","edit_mode_html_markup":"span","institution_member":false},{"id":16202195,"title":"Guía 2 “Promoción Como Comunicación Estratégica”","study_aid_type":"mind_map","clazz":"MindMap","type":"Mapa Mental","icon":"icon_mind_map.png","icon_small":"icon_tilesmall_mind_map.png","icon_large":"icon_large_mind_map.png","average_rating":0,"total_ratings":0,"author_avatar":"\u003cimg alt=\"Jese Quiroga Rivero\" title=\"Jese Quiroga Rivero\" src=\"https://secure.gravatar.com/avatar/ea313548f12e6db01449d63b1b144bc7?default=retro\u0026rating=PG\u0026size=33\" width=\"33\" height=\"33\" /\u003e","author_avatar_url":"https://secure.gravatar.com/avatar/ea313548f12e6db01449d63b1b144bc7?default=retro\u0026rating=PG\u0026size=40","url":"/mapamental/16202195/guia-2-promocion-como-comunicacion-estrategica","author_url":"\u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/6693324\"\u003eJese Quiroga Rivero\u003c/a\u003e","author_profile_url":"/es/profiles/6693324","description":"Guia 2 - L. Viviana Guevara R. - PROMOCION\r\n “como todos los esfuerzos personales e impersonales de un vendedor o representante del vendedor para informar, persuadir o recordar a una audiencia objetivo” - Stanton, Etzel y Walker","short_description":"Guia 2 - L. Viviana Guevara R. - PROMOCION\r\n “como todos los esfuerzos personales e impersonales de un vendedor o representante del vendedor para informar, persuadir o recordar a una audiencia obje...","author_name":"Jese Quiroga Rivero","last_updated":"Actualizado por última vez hace más de 5 años","created_at":"2018-11-29T18:34:32Z","created_by_at":" hace más de 5 años por \u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/6693324\"\u003eJese Quiroga Rivero\u003c/a\u003e","created_by":"por \u003ca class=\"user_link tex2jax_ignore \" href=\"/es/profiles/6693324\"\u003eJese Quiroga Rivero\u003c/a\u003e","created_time_ago":" hace más de 5 años","updated_at":"2018-11-29T18:34:41Z","updated_time_ago":" hace más de 5 años","private":false,"private_label":false,"tag_list":["estrategia de promocion","marketing","comunicación estrategica","publicidad","distribución"],"has_tags":true,"tag_count":5,"is_deleted":false,"is_copy":true,"play_tooltip":"Iniciar","info_tooltip":"Info","stats_tooltip":"Estadísticas de Rendimiento","private_tooltip":"Privado","actions_tooltip":"Acciones","state_icon":"\u003cimg class=\"resource_state_icon tile_tooltip nav-tooltip\" alt=\"Publicado (puede ser copiado)\" title=\"Publicado (puede ser copiado)\" data-study-aid-id=\"16202195\" src=\"https://cdn.goconqr.com/assets/icon_state_published_copyable.png\" /\u003e","study_aid_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","study_aid_small_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","edit_url":"/es/mind_maps/16202195/edit","teams_share_info":{"class":"teams-share-button","target":"_blank","rel":"noopener noreferrer","title":"Compartir en MS Teams","data-href":"https://teams.microsoft.com/l/stage/e5e5c455-c92a-46b7-adbc-da0f9a3e787f/0?context={\"contentUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fp%2F16202195%3Fframe%3Dtrue%26ms_teams%3D1%26stage_view%3D1\",\"websiteUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fmapamental%2F16202195%2Fguia-2-promocion-como-comunicacion-estrategica\",\"name\":\"Gu%C3%ADa+2+%E2%80%9CPromoci%C3%B3n+Como+Comunicaci%C3%B3n+Estrat%C3%A9gica%E2%80%9D\"}","data-icon-px-size":"60","data-preview":true},"icon_tile_pin":"\u003cspan class=\"icon_pin tile_tooltip sprite bg-icon-pin\" title=\"Pineado\"\u003e\u003c/span\u003e","icon_tile_private":"\u003cspan class=\"icon_private tile_tooltip sprite bg-icon-lock\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tile_play":"\u003cspan class=\"sprite bg-icon-control_ellipse\" title=\"Iniciar\"\u003e\u003c/span\u003e","icon_tile_edit":"\u003cimg alt=\"Editar\" title=\"Editar\" src=\"https://cdn.goconqr.com/assets/icon_tile_edit-1411fc30cba8264fb64922d37af54a7a9049521652929ecc1046879fcc294b90.png\" /\u003e","icon_tile_info":"\u003cimg alt=\"Info\" title=\"Info\" src=\"https://cdn.goconqr.com/assets/icon_tile_info-0f315233c266bb17f7f5e32169a05b16618e31b11994218cc26dfaf3904d4b31.png\" /\u003e","icon_tile_stats":"\u003cimg alt=\"Estadísticas de Rendimiento\" title=\"Estadísticas de Rendimiento\" src=\"https://cdn.goconqr.com/assets/icon_tile_stats-e7223b9f739318f03d937c42115a405b11497f0a45e5ed3dedf645e4844597a6.png\" /\u003e","icon_tile_view":"\u003cspan class=\"icon_view tile_icon spite bg-icon-eye\" title=\"Visitas\"\u003e\u003c/span\u003e","icon_tile_pin_small":"\u003cspan class=\"tile_icon sprite bg-icon-pin_small\" title=\"Pins\"\u003e\u003c/span\u003e","icon_tile_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tile_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","icon_tile_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_quiz-8cfbec76382a70d62332c24976d9118103546841e534ca8a12023619df17c2de.png\" /\u003e","icon_tile_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_note-16a089701666e3584952ac598c3118bf155baab43f3dec2e01aa0315285d8d89.png\" /\u003e","icon_tile_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_slide_set-be23b92bd892bf8fd291d4203f8dc30ecb814312042ad9775a9d4aafd7f8bd35.png\" /\u003e","icon_tile_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tilesmall_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_tilesmall_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","icon_tilesmall_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_quiz-44c8b3a78599e8a0fbf8c3aec470e90250d31309e7597c539b86c4159e7d9c79.png\" /\u003e","icon_tilesmall_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_note-b431a9ec3545ef46039d97aa9f26f00f2676402a12035570e93b7ba81038e585.png\" /\u003e","icon_tilesmall_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_slide_set-8423100c2ff41f919ef96607b431707c463c2d426a623abff566706bb3bfd006.png\" /\u003e","icon_tilesmall_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_large_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_large_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_large_flash_card_deck-d617baa132acfa20dfa654bc47eff80992da0a965ef550a0a9ff8697ee5e973e.png\" /\u003e","icon_large_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_large_quiz-f4bdd38561c50948e253432116425f04d622fc539ddc366be0702e883a90f90c.png\" /\u003e","icon_large_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_large_note-32e96f618d5330c58e910558efaf12e7d0eb043fc753b13bfb36fa13c9c9333a.png\" /\u003e","icon_large_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_large_slide_set-52db34816e5fed43d5b36d5619a7bfc3215a577e24fbfb10e62eaa9377863f38.png\" /\u003e","icon_large_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_tilesmall_private":"\u003cspan class=\"icon_tilesmall_private sprite bg-icon-lock_small\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tilesmall_pin":"\u003cspan class=\"icon_tilesmall_pin sprite bg-icon-pin_small\" title=\"Translation missing: es.general.tooltips.study_aid.pin\"\u003e\u003c/span\u003e","generic_study_aid_presenter":{"id":16202195,"title":"Guía 2 “Promoción Como Comunicación Estratégica”","study_aid_type":"mind_map","clazz":"MindMap","type":"Mapa Mental","icon":"icon_mind_map.png","icon_small":"icon_tilesmall_mind_map.png","icon_large":"icon_large_mind_map.png","average_rating":0,"total_ratings":0,"author_avatar":"\u003cimg alt=\"Jese Quiroga Rivero\" title=\"Jese Quiroga Rivero\" src=\"https://secure.gravatar.com/avatar/ea313548f12e6db01449d63b1b144bc7?default=retro\u0026rating=PG\u0026size=33\" width=\"33\" height=\"33\" /\u003e","author_avatar_url":"https://secure.gravatar.com/avatar/ea313548f12e6db01449d63b1b144bc7?default=retro\u0026rating=PG\u0026size=40","url":"/mapamental/16202195/guia-2-promocion-como-comunicacion-estrategica","author_url":"\u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/6693324\"\u003eJese Quiroga Rivero\u003c/a\u003e","author_profile_url":"/es/profiles/6693324","description":"Guia 2 - L. Viviana Guevara R. - PROMOCION\r\n “como todos los esfuerzos personales e impersonales de un vendedor o representante del vendedor para informar, persuadir o recordar a una audiencia objetivo” - Stanton, Etzel y Walker","short_description":"Guia 2 - L. Viviana Guevara R. - PROMOCION\r\n “como todos los esfuerzos personales e impersonales de un vendedor o representante del vendedor para informar, persuadir o recordar a una audiencia obje...","author_name":"Jese Quiroga Rivero","last_updated":"Actualizado por última vez hace más de 5 años","created_at":"2018-11-29T18:34:32Z","created_by_at":" hace más de 5 años por \u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/6693324\"\u003eJese Quiroga Rivero\u003c/a\u003e","created_by":"por \u003ca class=\"user_link tex2jax_ignore \" href=\"/es/profiles/6693324\"\u003eJese Quiroga Rivero\u003c/a\u003e","created_time_ago":" hace más de 5 años","updated_at":"2018-11-29T18:34:41Z","updated_time_ago":" hace más de 5 años","private":false,"private_label":false,"tag_list":["estrategia de promocion","marketing","comunicación estrategica","publicidad","distribución"],"has_tags":true,"tag_count":5,"is_deleted":false,"is_copy":true,"play_tooltip":"Iniciar","info_tooltip":"Info","stats_tooltip":"Estadísticas de Rendimiento","private_tooltip":"Privado","actions_tooltip":"Acciones","state_icon":"\u003cimg class=\"resource_state_icon tile_tooltip nav-tooltip\" alt=\"Publicado (puede ser copiado)\" title=\"Publicado (puede ser copiado)\" data-study-aid-id=\"16202195\" src=\"https://cdn.goconqr.com/assets/icon_state_published_copyable.png\" /\u003e","study_aid_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","study_aid_small_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","edit_url":"/es/mind_maps/16202195/edit","teams_share_info":{"class":"teams-share-button","target":"_blank","rel":"noopener noreferrer","title":"Compartir en MS Teams","data-href":"https://teams.microsoft.com/l/stage/e5e5c455-c92a-46b7-adbc-da0f9a3e787f/0?context={\"contentUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fp%2F16202195%3Fframe%3Dtrue%26ms_teams%3D1%26stage_view%3D1\",\"websiteUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fmapamental%2F16202195%2Fguia-2-promocion-como-comunicacion-estrategica\",\"name\":\"Gu%C3%ADa+2+%E2%80%9CPromoci%C3%B3n+Como+Comunicaci%C3%B3n+Estrat%C3%A9gica%E2%80%9D\"}","data-icon-px-size":"60","data-preview":true},"icon_tile_pin":"\u003cspan class=\"icon_pin tile_tooltip sprite bg-icon-pin\" title=\"Pineado\"\u003e\u003c/span\u003e","icon_tile_private":"\u003cspan class=\"icon_private tile_tooltip sprite bg-icon-lock\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tile_play":"\u003cspan class=\"sprite bg-icon-control_ellipse\" title=\"Iniciar\"\u003e\u003c/span\u003e","icon_tile_edit":"\u003cimg alt=\"Editar\" title=\"Editar\" src=\"https://cdn.goconqr.com/assets/icon_tile_edit-1411fc30cba8264fb64922d37af54a7a9049521652929ecc1046879fcc294b90.png\" /\u003e","icon_tile_info":"\u003cimg alt=\"Info\" title=\"Info\" src=\"https://cdn.goconqr.com/assets/icon_tile_info-0f315233c266bb17f7f5e32169a05b16618e31b11994218cc26dfaf3904d4b31.png\" /\u003e","icon_tile_stats":"\u003cimg alt=\"Estadísticas de Rendimiento\" title=\"Estadísticas de Rendimiento\" src=\"https://cdn.goconqr.com/assets/icon_tile_stats-e7223b9f739318f03d937c42115a405b11497f0a45e5ed3dedf645e4844597a6.png\" /\u003e","icon_tile_view":"\u003cspan class=\"icon_view tile_icon spite bg-icon-eye\" title=\"Visitas\"\u003e\u003c/span\u003e","icon_tile_pin_small":"\u003cspan class=\"tile_icon sprite bg-icon-pin_small\" title=\"Pins\"\u003e\u003c/span\u003e","icon_tile_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tile_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","icon_tile_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_quiz-8cfbec76382a70d62332c24976d9118103546841e534ca8a12023619df17c2de.png\" /\u003e","icon_tile_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_note-16a089701666e3584952ac598c3118bf155baab43f3dec2e01aa0315285d8d89.png\" /\u003e","icon_tile_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_slide_set-be23b92bd892bf8fd291d4203f8dc30ecb814312042ad9775a9d4aafd7f8bd35.png\" /\u003e","icon_tile_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tilesmall_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_tilesmall_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","icon_tilesmall_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_quiz-44c8b3a78599e8a0fbf8c3aec470e90250d31309e7597c539b86c4159e7d9c79.png\" /\u003e","icon_tilesmall_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_note-b431a9ec3545ef46039d97aa9f26f00f2676402a12035570e93b7ba81038e585.png\" /\u003e","icon_tilesmall_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_slide_set-8423100c2ff41f919ef96607b431707c463c2d426a623abff566706bb3bfd006.png\" /\u003e","icon_tilesmall_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_large_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_large_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_large_flash_card_deck-d617baa132acfa20dfa654bc47eff80992da0a965ef550a0a9ff8697ee5e973e.png\" /\u003e","icon_large_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_large_quiz-f4bdd38561c50948e253432116425f04d622fc539ddc366be0702e883a90f90c.png\" /\u003e","icon_large_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_large_note-32e96f618d5330c58e910558efaf12e7d0eb043fc753b13bfb36fa13c9c9333a.png\" /\u003e","icon_large_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_large_slide_set-52db34816e5fed43d5b36d5619a7bfc3215a577e24fbfb10e62eaa9377863f38.png\" /\u003e","icon_large_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_tilesmall_private":"\u003cspan class=\"icon_tilesmall_private sprite bg-icon-lock_small\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tilesmall_pin":"\u003cspan class=\"icon_tilesmall_pin sprite bg-icon-pin_small\" title=\"Translation missing: es.general.tooltips.study_aid.pin\"\u003e\u003c/span\u003e"},"permissions":["read","share"],"subject_id":18153848,"subject":"Sin asignar","subject_icon":"icon-question-sign","pinned_count":0,"view_count":1,"public":true,"published":true,"copyable":true,"show_checkbox":false,"pinned_by":false,"authored_by":false,"has_data_capture_form":false,"logged_in":false,"new_share":false,"edit_tooltip":"No se puede copiar","edit_clazz":"switch_to_edit disabled","edit_image":"lock.png","edit_mode_html_markup":"span","institution_member":false},{"id":24444796,"title":"El ciclo de la comunicación estratégica","study_aid_type":"flowchart","clazz":"Flowchart","type":"Diagrama","icon":"icon_flowchart.png","icon_small":"icon_tilesmall_flowchart.png","icon_large":"icon_large_flowchart.png","average_rating":0,"total_ratings":0,"author_avatar":"\u003cimg alt=\"Andrés Astudillo\" title=\"Andrés Astudillo\" src=\"https://secure.gravatar.com/avatar/78f79bf67aeb580f08265dcc752f8d0c?default=retro\u0026rating=PG\u0026size=33\" width=\"33\" height=\"33\" /\u003e","author_avatar_url":"https://secure.gravatar.com/avatar/78f79bf67aeb580f08265dcc752f8d0c?default=retro\u0026rating=PG\u0026size=40","url":"/diagrama/24444796/el-ciclo-de-la-comunicacion-estrategica","author_url":"\u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/553307\"\u003eAndrés Astudillo\u003c/a\u003e","author_profile_url":"/es/profiles/553307","description":"Ciclo de la comunicación estratégica. Preciado, Guzmán \u0026 Losada, 2013).","short_description":"Ciclo de la comunicación estratégica. Preciado, Guzmán \u0026amp; Losada, 2013).","author_name":"Andrés Astudillo","last_updated":"Actualizado por última vez hace casi 4 años","created_at":"2020-07-23T23:29:26Z","created_by_at":" hace casi 4 años por \u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/553307\"\u003eAndrés Astudillo\u003c/a\u003e","created_by":"por \u003ca class=\"user_link tex2jax_ignore \" href=\"/es/profiles/553307\"\u003eAndrés Astudillo\u003c/a\u003e","created_time_ago":" hace casi 4 años","updated_at":"2020-07-23T23:35:37Z","updated_time_ago":" hace casi 4 años","private":false,"private_label":false,"tag_list":["comunicación estratégica","comunicación corporativa","planeación estratégica"],"has_tags":true,"tag_count":3,"is_deleted":false,"is_copy":false,"play_tooltip":"Iniciar","info_tooltip":"Info","stats_tooltip":"Estadísticas de Rendimiento","private_tooltip":"Privado","actions_tooltip":"Acciones","state_icon":"\u003cimg class=\"resource_state_icon tile_tooltip nav-tooltip\" alt=\"Publicado (puede ser copiado)\" title=\"Publicado (puede ser copiado)\" data-study-aid-id=\"24444796\" src=\"https://cdn.goconqr.com/assets/icon_state_published_copyable.png\" /\u003e","study_aid_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","study_aid_small_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","edit_url":"/es/flowcharts/24444796/edit","teams_share_info":{"class":"teams-share-button","target":"_blank","rel":"noopener noreferrer","title":"Compartir en MS Teams","data-href":"https://teams.microsoft.com/l/stage/e5e5c455-c92a-46b7-adbc-da0f9a3e787f/0?context={\"contentUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fp%2F24444796%3Fframe%3Dtrue%26ms_teams%3D1%26stage_view%3D1\",\"websiteUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fdiagrama%2F24444796%2Fel-ciclo-de-la-comunicacion-estrategica\",\"name\":\"El+ciclo+de+la+comunicaci%C3%B3n+estrat%C3%A9gica\"}","data-icon-px-size":"60","data-preview":true},"icon_tile_pin":"\u003cspan class=\"icon_pin tile_tooltip sprite bg-icon-pin\" title=\"Pineado\"\u003e\u003c/span\u003e","icon_tile_private":"\u003cspan class=\"icon_private tile_tooltip sprite bg-icon-lock\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tile_play":"\u003cspan class=\"sprite bg-icon-control_ellipse\" title=\"Iniciar\"\u003e\u003c/span\u003e","icon_tile_edit":"\u003cimg alt=\"Editar\" title=\"Editar\" src=\"https://cdn.goconqr.com/assets/icon_tile_edit-1411fc30cba8264fb64922d37af54a7a9049521652929ecc1046879fcc294b90.png\" /\u003e","icon_tile_info":"\u003cimg alt=\"Info\" title=\"Info\" src=\"https://cdn.goconqr.com/assets/icon_tile_info-0f315233c266bb17f7f5e32169a05b16618e31b11994218cc26dfaf3904d4b31.png\" /\u003e","icon_tile_stats":"\u003cimg alt=\"Estadísticas de Rendimiento\" title=\"Estadísticas de Rendimiento\" src=\"https://cdn.goconqr.com/assets/icon_tile_stats-e7223b9f739318f03d937c42115a405b11497f0a45e5ed3dedf645e4844597a6.png\" /\u003e","icon_tile_view":"\u003cspan class=\"icon_view tile_icon spite bg-icon-eye\" title=\"Visitas\"\u003e\u003c/span\u003e","icon_tile_pin_small":"\u003cspan class=\"tile_icon sprite bg-icon-pin_small\" title=\"Pins\"\u003e\u003c/span\u003e","icon_tile_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tile_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","icon_tile_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_quiz-8cfbec76382a70d62332c24976d9118103546841e534ca8a12023619df17c2de.png\" /\u003e","icon_tile_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_note-16a089701666e3584952ac598c3118bf155baab43f3dec2e01aa0315285d8d89.png\" /\u003e","icon_tile_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_slide_set-be23b92bd892bf8fd291d4203f8dc30ecb814312042ad9775a9d4aafd7f8bd35.png\" /\u003e","icon_tile_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tilesmall_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_tilesmall_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","icon_tilesmall_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_quiz-44c8b3a78599e8a0fbf8c3aec470e90250d31309e7597c539b86c4159e7d9c79.png\" /\u003e","icon_tilesmall_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_note-b431a9ec3545ef46039d97aa9f26f00f2676402a12035570e93b7ba81038e585.png\" /\u003e","icon_tilesmall_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_slide_set-8423100c2ff41f919ef96607b431707c463c2d426a623abff566706bb3bfd006.png\" /\u003e","icon_tilesmall_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_large_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_large_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_large_flash_card_deck-d617baa132acfa20dfa654bc47eff80992da0a965ef550a0a9ff8697ee5e973e.png\" /\u003e","icon_large_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_large_quiz-f4bdd38561c50948e253432116425f04d622fc539ddc366be0702e883a90f90c.png\" /\u003e","icon_large_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_large_note-32e96f618d5330c58e910558efaf12e7d0eb043fc753b13bfb36fa13c9c9333a.png\" /\u003e","icon_large_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_large_slide_set-52db34816e5fed43d5b36d5619a7bfc3215a577e24fbfb10e62eaa9377863f38.png\" /\u003e","icon_large_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_tilesmall_private":"\u003cspan class=\"icon_tilesmall_private sprite bg-icon-lock_small\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tilesmall_pin":"\u003cspan class=\"icon_tilesmall_pin sprite bg-icon-pin_small\" title=\"Translation missing: es.general.tooltips.study_aid.pin\"\u003e\u003c/span\u003e","generic_study_aid_presenter":{"id":24444796,"title":"El ciclo de la comunicación estratégica","study_aid_type":"flowchart","clazz":"Flowchart","type":"Diagrama","icon":"icon_flowchart.png","icon_small":"icon_tilesmall_flowchart.png","icon_large":"icon_large_flowchart.png","average_rating":0,"total_ratings":0,"author_avatar":"\u003cimg alt=\"Andrés Astudillo\" title=\"Andrés Astudillo\" src=\"https://secure.gravatar.com/avatar/78f79bf67aeb580f08265dcc752f8d0c?default=retro\u0026rating=PG\u0026size=33\" width=\"33\" height=\"33\" /\u003e","author_avatar_url":"https://secure.gravatar.com/avatar/78f79bf67aeb580f08265dcc752f8d0c?default=retro\u0026rating=PG\u0026size=40","url":"/diagrama/24444796/el-ciclo-de-la-comunicacion-estrategica","author_url":"\u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/553307\"\u003eAndrés Astudillo\u003c/a\u003e","author_profile_url":"/es/profiles/553307","description":"Ciclo de la comunicación estratégica. Preciado, Guzmán \u0026 Losada, 2013).","short_description":"Ciclo de la comunicación estratégica. Preciado, Guzmán \u0026amp; Losada, 2013).","author_name":"Andrés Astudillo","last_updated":"Actualizado por última vez hace casi 4 años","created_at":"2020-07-23T23:29:26Z","created_by_at":" hace casi 4 años por \u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/553307\"\u003eAndrés Astudillo\u003c/a\u003e","created_by":"por \u003ca class=\"user_link tex2jax_ignore \" href=\"/es/profiles/553307\"\u003eAndrés Astudillo\u003c/a\u003e","created_time_ago":" hace casi 4 años","updated_at":"2020-07-23T23:35:37Z","updated_time_ago":" hace casi 4 años","private":false,"private_label":false,"tag_list":["comunicación estratégica","comunicación corporativa","planeación estratégica"],"has_tags":true,"tag_count":3,"is_deleted":false,"is_copy":false,"play_tooltip":"Iniciar","info_tooltip":"Info","stats_tooltip":"Estadísticas de Rendimiento","private_tooltip":"Privado","actions_tooltip":"Acciones","state_icon":"\u003cimg class=\"resource_state_icon tile_tooltip nav-tooltip\" alt=\"Publicado (puede ser copiado)\" title=\"Publicado (puede ser copiado)\" data-study-aid-id=\"24444796\" src=\"https://cdn.goconqr.com/assets/icon_state_published_copyable.png\" /\u003e","study_aid_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","study_aid_small_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","edit_url":"/es/flowcharts/24444796/edit","teams_share_info":{"class":"teams-share-button","target":"_blank","rel":"noopener noreferrer","title":"Compartir en MS Teams","data-href":"https://teams.microsoft.com/l/stage/e5e5c455-c92a-46b7-adbc-da0f9a3e787f/0?context={\"contentUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fp%2F24444796%3Fframe%3Dtrue%26ms_teams%3D1%26stage_view%3D1\",\"websiteUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fdiagrama%2F24444796%2Fel-ciclo-de-la-comunicacion-estrategica\",\"name\":\"El+ciclo+de+la+comunicaci%C3%B3n+estrat%C3%A9gica\"}","data-icon-px-size":"60","data-preview":true},"icon_tile_pin":"\u003cspan class=\"icon_pin tile_tooltip sprite bg-icon-pin\" title=\"Pineado\"\u003e\u003c/span\u003e","icon_tile_private":"\u003cspan class=\"icon_private tile_tooltip sprite bg-icon-lock\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tile_play":"\u003cspan class=\"sprite bg-icon-control_ellipse\" title=\"Iniciar\"\u003e\u003c/span\u003e","icon_tile_edit":"\u003cimg alt=\"Editar\" title=\"Editar\" src=\"https://cdn.goconqr.com/assets/icon_tile_edit-1411fc30cba8264fb64922d37af54a7a9049521652929ecc1046879fcc294b90.png\" /\u003e","icon_tile_info":"\u003cimg alt=\"Info\" title=\"Info\" src=\"https://cdn.goconqr.com/assets/icon_tile_info-0f315233c266bb17f7f5e32169a05b16618e31b11994218cc26dfaf3904d4b31.png\" /\u003e","icon_tile_stats":"\u003cimg alt=\"Estadísticas de Rendimiento\" title=\"Estadísticas de Rendimiento\" src=\"https://cdn.goconqr.com/assets/icon_tile_stats-e7223b9f739318f03d937c42115a405b11497f0a45e5ed3dedf645e4844597a6.png\" /\u003e","icon_tile_view":"\u003cspan class=\"icon_view tile_icon spite bg-icon-eye\" title=\"Visitas\"\u003e\u003c/span\u003e","icon_tile_pin_small":"\u003cspan class=\"tile_icon sprite bg-icon-pin_small\" title=\"Pins\"\u003e\u003c/span\u003e","icon_tile_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tile_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","icon_tile_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_quiz-8cfbec76382a70d62332c24976d9118103546841e534ca8a12023619df17c2de.png\" /\u003e","icon_tile_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_note-16a089701666e3584952ac598c3118bf155baab43f3dec2e01aa0315285d8d89.png\" /\u003e","icon_tile_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_slide_set-be23b92bd892bf8fd291d4203f8dc30ecb814312042ad9775a9d4aafd7f8bd35.png\" /\u003e","icon_tile_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tilesmall_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_tilesmall_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","icon_tilesmall_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_quiz-44c8b3a78599e8a0fbf8c3aec470e90250d31309e7597c539b86c4159e7d9c79.png\" /\u003e","icon_tilesmall_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_note-b431a9ec3545ef46039d97aa9f26f00f2676402a12035570e93b7ba81038e585.png\" /\u003e","icon_tilesmall_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_slide_set-8423100c2ff41f919ef96607b431707c463c2d426a623abff566706bb3bfd006.png\" /\u003e","icon_tilesmall_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_large_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_large_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_large_flash_card_deck-d617baa132acfa20dfa654bc47eff80992da0a965ef550a0a9ff8697ee5e973e.png\" /\u003e","icon_large_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_large_quiz-f4bdd38561c50948e253432116425f04d622fc539ddc366be0702e883a90f90c.png\" /\u003e","icon_large_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_large_note-32e96f618d5330c58e910558efaf12e7d0eb043fc753b13bfb36fa13c9c9333a.png\" /\u003e","icon_large_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_large_slide_set-52db34816e5fed43d5b36d5619a7bfc3215a577e24fbfb10e62eaa9377863f38.png\" /\u003e","icon_large_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_tilesmall_private":"\u003cspan class=\"icon_tilesmall_private sprite bg-icon-lock_small\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tilesmall_pin":"\u003cspan class=\"icon_tilesmall_pin sprite bg-icon-pin_small\" title=\"Translation missing: es.general.tooltips.study_aid.pin\"\u003e\u003c/span\u003e"},"permissions":["read","share"],"subject_id":871035,"subject":"Sin asignar","subject_icon":"icon-question-sign","pinned_count":0,"view_count":2,"public":true,"published":true,"copyable":true,"show_checkbox":false,"pinned_by":false,"authored_by":false,"has_data_capture_form":false,"logged_in":false,"new_share":false,"edit_tooltip":"No se puede copiar","edit_clazz":"switch_to_edit disabled","edit_image":"lock.png","edit_mode_html_markup":"span","institution_member":false}]