Recursos etiquetados con 'kotler'
[{"id":8604868,"title":"DEFINICIÓN DE MARKETING Y PROCESO DE MARKETING","study_aid_type":"mind_map","clazz":"MindMap","type":"Mapa Mental","icon":"icon_mind_map.png","icon_small":"icon_tilesmall_mind_map.png","icon_large":"icon_large_mind_map.png","average_rating":0,"total_ratings":0,"author_avatar":"\u003cimg alt=\"ROBERTO RODRIGUEZ\" title=\"ROBERTO RODRIGUEZ\" src=\"https://secure.gravatar.com/avatar/987499def1080d7aab93e6213be24358?default=retro\u0026rating=PG\u0026size=33\" width=\"33\" height=\"33\" /\u003e","author_avatar_url":"https://secure.gravatar.com/avatar/987499def1080d7aab93e6213be24358?default=retro\u0026rating=PG\u0026size=40","url":"/mapamental/8604868/definicion-de-marketing-y-proceso-de-marketing","author_url":"\u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/3863326\"\u003eROBERTO RODRIGUEZ\u003c/a\u003e","author_profile_url":"/es/profiles/3863326","description":"REFERENCIA BIBLIOGRÁFICA \"Kotler, P. \u0026 Armstrong, G. (2007). PARTE 1 Definición de marketing y el proceso de marketing. En: MARKETING para Latinoamérica (pp. 2-36). México: PEARSON EDUCACIÓN\".","short_description":"REFERENCIA BIBLIOGRÁFICA \u0026quot;Kotler, P. \u0026amp; Armstrong, G. (2007). PARTE 1 Definición de marketing y el proceso de marketing. En: MARKETING para Latinoamérica (pp. 2-36). México: PEARSON EDUCACIÓN\u0026quot;.","author_name":"ROBERTO RODRIGUEZ","last_updated":"Actualizado por última vez hace más de 5 años","created_at":"2017-04-20T17:51:10Z","created_by_at":" hace alrededor de 7 años por \u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/3863326\"\u003eROBERTO RODRIGUEZ\u003c/a\u003e","created_by":"por \u003ca class=\"user_link tex2jax_ignore \" href=\"/es/profiles/3863326\"\u003eROBERTO RODRIGUEZ\u003c/a\u003e","created_time_ago":" hace alrededor de 7 años","updated_at":"2018-11-30T20:50:03Z","updated_time_ago":" hace más de 5 años","private":false,"private_label":false,"tag_list":["marketing","clientes","relaciones","administracion","kotler","proceso","definicion"],"has_tags":true,"tag_count":7,"is_deleted":false,"is_copy":false,"play_tooltip":"Iniciar","info_tooltip":"Info","stats_tooltip":"Estadísticas de Rendimiento","private_tooltip":"Privado","actions_tooltip":"Acciones","state_icon":"\u003cimg class=\"resource_state_icon tile_tooltip nav-tooltip\" alt=\"Publicado (puede ser copiado)\" title=\"Publicado (puede ser copiado)\" data-study-aid-id=\"8604868\" src=\"https://cdn.goconqr.com/assets/icon_state_published_copyable.png\" /\u003e","study_aid_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","study_aid_small_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","edit_url":"/es/mind_maps/8604868/edit","teams_share_info":{"class":"teams-share-button","target":"_blank","rel":"noopener noreferrer","title":"Compartir en MS Teams","data-href":"https://teams.microsoft.com/l/stage/e5e5c455-c92a-46b7-adbc-da0f9a3e787f/0?context={\"contentUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fp%2F8604868%3Fframe%3Dtrue%26ms_teams%3D1%26stage_view%3D1\",\"websiteUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fmapamental%2F8604868%2Fdefinicion-de-marketing-y-proceso-de-marketing\",\"name\":\"DEFINICI%C3%93N+DE+MARKETING+Y+PROCESO+DE+MARKETING\"}","data-icon-px-size":"60","data-preview":true},"icon_tile_pin":"\u003cspan class=\"icon_pin tile_tooltip sprite bg-icon-pin\" title=\"Pineado\"\u003e\u003c/span\u003e","icon_tile_private":"\u003cspan class=\"icon_private tile_tooltip sprite bg-icon-lock\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tile_play":"\u003cspan class=\"sprite bg-icon-control_ellipse\" title=\"Iniciar\"\u003e\u003c/span\u003e","icon_tile_edit":"\u003cimg alt=\"Editar\" title=\"Editar\" src=\"https://cdn.goconqr.com/assets/icon_tile_edit-1411fc30cba8264fb64922d37af54a7a9049521652929ecc1046879fcc294b90.png\" /\u003e","icon_tile_info":"\u003cimg alt=\"Info\" title=\"Info\" src=\"https://cdn.goconqr.com/assets/icon_tile_info-0f315233c266bb17f7f5e32169a05b16618e31b11994218cc26dfaf3904d4b31.png\" /\u003e","icon_tile_stats":"\u003cimg alt=\"Estadísticas de Rendimiento\" title=\"Estadísticas de Rendimiento\" src=\"https://cdn.goconqr.com/assets/icon_tile_stats-e7223b9f739318f03d937c42115a405b11497f0a45e5ed3dedf645e4844597a6.png\" /\u003e","icon_tile_view":"\u003cspan class=\"icon_view tile_icon spite bg-icon-eye\" title=\"Visitas\"\u003e\u003c/span\u003e","icon_tile_pin_small":"\u003cspan class=\"tile_icon sprite bg-icon-pin_small\" title=\"Pins\"\u003e\u003c/span\u003e","icon_tile_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tile_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","icon_tile_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_quiz-8cfbec76382a70d62332c24976d9118103546841e534ca8a12023619df17c2de.png\" /\u003e","icon_tile_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_note-16a089701666e3584952ac598c3118bf155baab43f3dec2e01aa0315285d8d89.png\" /\u003e","icon_tile_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_slide_set-be23b92bd892bf8fd291d4203f8dc30ecb814312042ad9775a9d4aafd7f8bd35.png\" /\u003e","icon_tile_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tilesmall_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_tilesmall_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","icon_tilesmall_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_quiz-44c8b3a78599e8a0fbf8c3aec470e90250d31309e7597c539b86c4159e7d9c79.png\" /\u003e","icon_tilesmall_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_note-b431a9ec3545ef46039d97aa9f26f00f2676402a12035570e93b7ba81038e585.png\" /\u003e","icon_tilesmall_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_slide_set-8423100c2ff41f919ef96607b431707c463c2d426a623abff566706bb3bfd006.png\" /\u003e","icon_tilesmall_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_large_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_large_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_large_flash_card_deck-d617baa132acfa20dfa654bc47eff80992da0a965ef550a0a9ff8697ee5e973e.png\" /\u003e","icon_large_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_large_quiz-f4bdd38561c50948e253432116425f04d622fc539ddc366be0702e883a90f90c.png\" /\u003e","icon_large_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_large_note-32e96f618d5330c58e910558efaf12e7d0eb043fc753b13bfb36fa13c9c9333a.png\" /\u003e","icon_large_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_large_slide_set-52db34816e5fed43d5b36d5619a7bfc3215a577e24fbfb10e62eaa9377863f38.png\" /\u003e","icon_large_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_tilesmall_private":"\u003cspan class=\"icon_tilesmall_private sprite bg-icon-lock_small\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tilesmall_pin":"\u003cspan class=\"icon_tilesmall_pin sprite bg-icon-pin_small\" title=\"Translation missing: es-CR.general.tooltips.study_aid.pin\"\u003e\u003c/span\u003e","generic_study_aid_presenter":{"id":8604868,"title":"DEFINICIÓN DE MARKETING Y PROCESO DE MARKETING","study_aid_type":"mind_map","clazz":"MindMap","type":"Mapa Mental","icon":"icon_mind_map.png","icon_small":"icon_tilesmall_mind_map.png","icon_large":"icon_large_mind_map.png","average_rating":0,"total_ratings":0,"author_avatar":"\u003cimg alt=\"ROBERTO RODRIGUEZ\" title=\"ROBERTO RODRIGUEZ\" src=\"https://secure.gravatar.com/avatar/987499def1080d7aab93e6213be24358?default=retro\u0026rating=PG\u0026size=33\" width=\"33\" height=\"33\" /\u003e","author_avatar_url":"https://secure.gravatar.com/avatar/987499def1080d7aab93e6213be24358?default=retro\u0026rating=PG\u0026size=40","url":"/mapamental/8604868/definicion-de-marketing-y-proceso-de-marketing","author_url":"\u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/3863326\"\u003eROBERTO RODRIGUEZ\u003c/a\u003e","author_profile_url":"/es/profiles/3863326","description":"REFERENCIA BIBLIOGRÁFICA \"Kotler, P. \u0026 Armstrong, G. (2007). PARTE 1 Definición de marketing y el proceso de marketing. En: MARKETING para Latinoamérica (pp. 2-36). México: PEARSON EDUCACIÓN\".","short_description":"REFERENCIA BIBLIOGRÁFICA \u0026quot;Kotler, P. \u0026amp; Armstrong, G. (2007). PARTE 1 Definición de marketing y el proceso de marketing. En: MARKETING para Latinoamérica (pp. 2-36). México: PEARSON EDUCACIÓN\u0026quot;.","author_name":"ROBERTO RODRIGUEZ","last_updated":"Actualizado por última vez hace más de 5 años","created_at":"2017-04-20T17:51:10Z","created_by_at":" hace alrededor de 7 años por \u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/3863326\"\u003eROBERTO RODRIGUEZ\u003c/a\u003e","created_by":"por \u003ca class=\"user_link tex2jax_ignore \" href=\"/es/profiles/3863326\"\u003eROBERTO RODRIGUEZ\u003c/a\u003e","created_time_ago":" hace alrededor de 7 años","updated_at":"2018-11-30T20:50:03Z","updated_time_ago":" hace más de 5 años","private":false,"private_label":false,"tag_list":["marketing","clientes","relaciones","administracion","kotler","proceso","definicion"],"has_tags":true,"tag_count":7,"is_deleted":false,"is_copy":false,"play_tooltip":"Iniciar","info_tooltip":"Info","stats_tooltip":"Estadísticas de Rendimiento","private_tooltip":"Privado","actions_tooltip":"Acciones","state_icon":"\u003cimg class=\"resource_state_icon tile_tooltip nav-tooltip\" alt=\"Publicado (puede ser copiado)\" title=\"Publicado (puede ser copiado)\" data-study-aid-id=\"8604868\" src=\"https://cdn.goconqr.com/assets/icon_state_published_copyable.png\" /\u003e","study_aid_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","study_aid_small_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","edit_url":"/es/mind_maps/8604868/edit","teams_share_info":{"class":"teams-share-button","target":"_blank","rel":"noopener noreferrer","title":"Compartir en MS Teams","data-href":"https://teams.microsoft.com/l/stage/e5e5c455-c92a-46b7-adbc-da0f9a3e787f/0?context={\"contentUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fp%2F8604868%3Fframe%3Dtrue%26ms_teams%3D1%26stage_view%3D1\",\"websiteUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fmapamental%2F8604868%2Fdefinicion-de-marketing-y-proceso-de-marketing\",\"name\":\"DEFINICI%C3%93N+DE+MARKETING+Y+PROCESO+DE+MARKETING\"}","data-icon-px-size":"60","data-preview":true},"icon_tile_pin":"\u003cspan class=\"icon_pin tile_tooltip sprite bg-icon-pin\" title=\"Pineado\"\u003e\u003c/span\u003e","icon_tile_private":"\u003cspan class=\"icon_private tile_tooltip sprite bg-icon-lock\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tile_play":"\u003cspan class=\"sprite bg-icon-control_ellipse\" title=\"Iniciar\"\u003e\u003c/span\u003e","icon_tile_edit":"\u003cimg alt=\"Editar\" title=\"Editar\" src=\"https://cdn.goconqr.com/assets/icon_tile_edit-1411fc30cba8264fb64922d37af54a7a9049521652929ecc1046879fcc294b90.png\" /\u003e","icon_tile_info":"\u003cimg alt=\"Info\" title=\"Info\" src=\"https://cdn.goconqr.com/assets/icon_tile_info-0f315233c266bb17f7f5e32169a05b16618e31b11994218cc26dfaf3904d4b31.png\" /\u003e","icon_tile_stats":"\u003cimg alt=\"Estadísticas de Rendimiento\" title=\"Estadísticas de Rendimiento\" src=\"https://cdn.goconqr.com/assets/icon_tile_stats-e7223b9f739318f03d937c42115a405b11497f0a45e5ed3dedf645e4844597a6.png\" /\u003e","icon_tile_view":"\u003cspan class=\"icon_view tile_icon spite bg-icon-eye\" title=\"Visitas\"\u003e\u003c/span\u003e","icon_tile_pin_small":"\u003cspan class=\"tile_icon sprite bg-icon-pin_small\" title=\"Pins\"\u003e\u003c/span\u003e","icon_tile_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tile_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","icon_tile_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_quiz-8cfbec76382a70d62332c24976d9118103546841e534ca8a12023619df17c2de.png\" /\u003e","icon_tile_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_note-16a089701666e3584952ac598c3118bf155baab43f3dec2e01aa0315285d8d89.png\" /\u003e","icon_tile_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_slide_set-be23b92bd892bf8fd291d4203f8dc30ecb814312042ad9775a9d4aafd7f8bd35.png\" /\u003e","icon_tile_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tilesmall_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_tilesmall_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","icon_tilesmall_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_quiz-44c8b3a78599e8a0fbf8c3aec470e90250d31309e7597c539b86c4159e7d9c79.png\" /\u003e","icon_tilesmall_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_note-b431a9ec3545ef46039d97aa9f26f00f2676402a12035570e93b7ba81038e585.png\" /\u003e","icon_tilesmall_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_slide_set-8423100c2ff41f919ef96607b431707c463c2d426a623abff566706bb3bfd006.png\" /\u003e","icon_tilesmall_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_large_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_large_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_large_flash_card_deck-d617baa132acfa20dfa654bc47eff80992da0a965ef550a0a9ff8697ee5e973e.png\" /\u003e","icon_large_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_large_quiz-f4bdd38561c50948e253432116425f04d622fc539ddc366be0702e883a90f90c.png\" /\u003e","icon_large_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_large_note-32e96f618d5330c58e910558efaf12e7d0eb043fc753b13bfb36fa13c9c9333a.png\" /\u003e","icon_large_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_large_slide_set-52db34816e5fed43d5b36d5619a7bfc3215a577e24fbfb10e62eaa9377863f38.png\" /\u003e","icon_large_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_tilesmall_private":"\u003cspan class=\"icon_tilesmall_private sprite bg-icon-lock_small\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tilesmall_pin":"\u003cspan class=\"icon_tilesmall_pin sprite bg-icon-pin_small\" title=\"Translation missing: es-CR.general.tooltips.study_aid.pin\"\u003e\u003c/span\u003e"},"permissions":["read","share"],"subject_id":7579484,"subject":"MARKETING","subject_icon":"examtime-icon-maths","pinned_count":0,"view_count":43,"public":true,"published":true,"copyable":true,"show_checkbox":false,"pinned_by":false,"authored_by":false,"has_data_capture_form":false,"logged_in":false,"new_share":false,"edit_tooltip":"No se puede copiar","edit_clazz":"switch_to_edit disabled","edit_image":"lock.png","edit_mode_html_markup":"span","institution_member":false},{"id":9422217,"title":"Unidad 7 - Segmentación de Mercado","study_aid_type":"flash_card_deck","clazz":"FlashCardDeck","type":"Conjunto de Fichas","icon":"icon_flash_card_deck.png","icon_small":"icon_tilesmall_flash_card_deck.png","icon_large":"icon_large_flash_card_deck.png","average_rating":0,"total_ratings":0,"author_avatar":"\u003cimg width=\"33\" height=\"33\" alt=\"Ornella Vanina Rusciano\" title=\"Ornella Vanina Rusciano\" src=\"https://lh4.googleusercontent.com/-ePC-PJfqbOQ/AAAAAAAAAAI/AAAAAAAAjJA/033ETQpO1sQ/photo.jpg?sz=33\" /\u003e","author_avatar_url":"https://lh4.googleusercontent.com/-ePC-PJfqbOQ/AAAAAAAAAAI/AAAAAAAAjJA/033ETQpO1sQ/photo.jpg?sz=40","url":"/ficha/9422217/unidad-7-segmentacion-de-mercado","author_url":"\u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/4136655\"\u003eOrnella Vanina Rusciano\u003c/a\u003e","author_profile_url":"/es/profiles/4136655","description":"Unidad 7 de Introducción al Marketing de la Licenciatura en Marketing de la UCES","short_description":"Unidad 7 de Introducción al Marketing de la Licenciatura en Marketing de la UCES","author_name":"Ornella Vanina Rusciano","last_updated":"Actualizado por última vez hace casi 7 años","created_at":"2017-06-27T02:06:51Z","created_by_at":" hace casi 7 años por \u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/4136655\"\u003eOrnella Vanina Rusciano\u003c/a\u003e","created_by":"por \u003ca class=\"user_link tex2jax_ignore \" href=\"/es/profiles/4136655\"\u003eOrnella Vanina Rusciano\u003c/a\u003e","created_time_ago":" hace casi 7 años","updated_at":"2017-06-27T03:27:50Z","updated_time_ago":" hace casi 7 años","private":false,"private_label":false,"tag_list":["marketing","unidad7","kotler","keller","segmentación","segmentación de mercado","uces","licenciatura en marketing"],"has_tags":true,"tag_count":8,"is_deleted":false,"is_copy":false,"play_tooltip":"Iniciar","info_tooltip":"Info","stats_tooltip":"Estadísticas de Rendimiento","private_tooltip":"Privado","actions_tooltip":"Acciones","state_icon":"\u003cimg class=\"resource_state_icon tile_tooltip nav-tooltip\" alt=\"Publicado (puede ser copiado)\" title=\"Publicado (puede ser copiado)\" data-study-aid-id=\"9422217\" src=\"https://cdn.goconqr.com/assets/icon_state_published_copyable.png\" /\u003e","study_aid_image_tag":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","study_aid_small_image_tag":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","edit_url":"/es/flash_card_decks/9422217/edit","teams_share_info":{"class":"teams-share-button","target":"_blank","rel":"noopener noreferrer","title":"Compartir en MS Teams","data-href":"https://teams.microsoft.com/l/stage/e5e5c455-c92a-46b7-adbc-da0f9a3e787f/0?context={\"contentUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fp%2F9422217%3Fframe%3Dtrue%26ms_teams%3D1%26stage_view%3D1\",\"websiteUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fficha%2F9422217%2Funidad-7-segmentacion-de-mercado\",\"name\":\"Unidad+7+-+Segmentaci%C3%B3n+de+Mercado\"}","data-icon-px-size":"60","data-preview":true},"icon_tile_pin":"\u003cspan class=\"icon_pin tile_tooltip sprite bg-icon-pin\" title=\"Pineado\"\u003e\u003c/span\u003e","icon_tile_private":"\u003cspan class=\"icon_private tile_tooltip sprite bg-icon-lock\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tile_play":"\u003cspan class=\"sprite bg-icon-control_ellipse\" title=\"Iniciar\"\u003e\u003c/span\u003e","icon_tile_edit":"\u003cimg alt=\"Editar\" title=\"Editar\" src=\"https://cdn.goconqr.com/assets/icon_tile_edit-1411fc30cba8264fb64922d37af54a7a9049521652929ecc1046879fcc294b90.png\" /\u003e","icon_tile_info":"\u003cimg alt=\"Info\" title=\"Info\" src=\"https://cdn.goconqr.com/assets/icon_tile_info-0f315233c266bb17f7f5e32169a05b16618e31b11994218cc26dfaf3904d4b31.png\" /\u003e","icon_tile_stats":"\u003cimg alt=\"Estadísticas de Rendimiento\" title=\"Estadísticas de Rendimiento\" src=\"https://cdn.goconqr.com/assets/icon_tile_stats-e7223b9f739318f03d937c42115a405b11497f0a45e5ed3dedf645e4844597a6.png\" /\u003e","icon_tile_view":"\u003cspan class=\"icon_view tile_icon spite bg-icon-eye\" title=\"Visitas\"\u003e\u003c/span\u003e","icon_tile_pin_small":"\u003cspan class=\"tile_icon sprite bg-icon-pin_small\" title=\"Pins\"\u003e\u003c/span\u003e","icon_tile_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tile_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","icon_tile_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_quiz-8cfbec76382a70d62332c24976d9118103546841e534ca8a12023619df17c2de.png\" /\u003e","icon_tile_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_note-16a089701666e3584952ac598c3118bf155baab43f3dec2e01aa0315285d8d89.png\" /\u003e","icon_tile_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_slide_set-be23b92bd892bf8fd291d4203f8dc30ecb814312042ad9775a9d4aafd7f8bd35.png\" /\u003e","icon_tile_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tilesmall_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_tilesmall_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","icon_tilesmall_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_quiz-44c8b3a78599e8a0fbf8c3aec470e90250d31309e7597c539b86c4159e7d9c79.png\" /\u003e","icon_tilesmall_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_note-b431a9ec3545ef46039d97aa9f26f00f2676402a12035570e93b7ba81038e585.png\" /\u003e","icon_tilesmall_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_slide_set-8423100c2ff41f919ef96607b431707c463c2d426a623abff566706bb3bfd006.png\" /\u003e","icon_tilesmall_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_large_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_large_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_large_flash_card_deck-d617baa132acfa20dfa654bc47eff80992da0a965ef550a0a9ff8697ee5e973e.png\" /\u003e","icon_large_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_large_quiz-f4bdd38561c50948e253432116425f04d622fc539ddc366be0702e883a90f90c.png\" /\u003e","icon_large_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_large_note-32e96f618d5330c58e910558efaf12e7d0eb043fc753b13bfb36fa13c9c9333a.png\" /\u003e","icon_large_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_large_slide_set-52db34816e5fed43d5b36d5619a7bfc3215a577e24fbfb10e62eaa9377863f38.png\" /\u003e","icon_large_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_tilesmall_private":"\u003cspan class=\"icon_tilesmall_private sprite bg-icon-lock_small\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tilesmall_pin":"\u003cspan class=\"icon_tilesmall_pin sprite bg-icon-pin_small\" title=\"Translation missing: es-CR.general.tooltips.study_aid.pin\"\u003e\u003c/span\u003e","generic_study_aid_presenter":{"id":9422217,"title":"Unidad 7 - Segmentación de Mercado","study_aid_type":"flash_card_deck","clazz":"FlashCardDeck","type":"Conjunto de Fichas","icon":"icon_flash_card_deck.png","icon_small":"icon_tilesmall_flash_card_deck.png","icon_large":"icon_large_flash_card_deck.png","average_rating":0,"total_ratings":0,"author_avatar":"\u003cimg width=\"33\" height=\"33\" alt=\"Ornella Vanina Rusciano\" title=\"Ornella Vanina Rusciano\" src=\"https://lh4.googleusercontent.com/-ePC-PJfqbOQ/AAAAAAAAAAI/AAAAAAAAjJA/033ETQpO1sQ/photo.jpg?sz=33\" /\u003e","author_avatar_url":"https://lh4.googleusercontent.com/-ePC-PJfqbOQ/AAAAAAAAAAI/AAAAAAAAjJA/033ETQpO1sQ/photo.jpg?sz=40","url":"/ficha/9422217/unidad-7-segmentacion-de-mercado","author_url":"\u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/4136655\"\u003eOrnella Vanina Rusciano\u003c/a\u003e","author_profile_url":"/es/profiles/4136655","description":"Unidad 7 de Introducción al Marketing de la Licenciatura en Marketing de la UCES","short_description":"Unidad 7 de Introducción al Marketing de la Licenciatura en Marketing de la UCES","author_name":"Ornella Vanina Rusciano","last_updated":"Actualizado por última vez hace casi 7 años","created_at":"2017-06-27T02:06:51Z","created_by_at":" hace casi 7 años por \u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/4136655\"\u003eOrnella Vanina Rusciano\u003c/a\u003e","created_by":"por \u003ca class=\"user_link tex2jax_ignore \" href=\"/es/profiles/4136655\"\u003eOrnella Vanina Rusciano\u003c/a\u003e","created_time_ago":" hace casi 7 años","updated_at":"2017-06-27T03:27:50Z","updated_time_ago":" hace casi 7 años","private":false,"private_label":false,"tag_list":["marketing","unidad7","kotler","keller","segmentación","segmentación de mercado","uces","licenciatura en marketing"],"has_tags":true,"tag_count":8,"is_deleted":false,"is_copy":false,"play_tooltip":"Iniciar","info_tooltip":"Info","stats_tooltip":"Estadísticas de Rendimiento","private_tooltip":"Privado","actions_tooltip":"Acciones","state_icon":"\u003cimg class=\"resource_state_icon tile_tooltip nav-tooltip\" alt=\"Publicado (puede ser copiado)\" title=\"Publicado (puede ser copiado)\" data-study-aid-id=\"9422217\" src=\"https://cdn.goconqr.com/assets/icon_state_published_copyable.png\" /\u003e","study_aid_image_tag":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","study_aid_small_image_tag":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","edit_url":"/es/flash_card_decks/9422217/edit","teams_share_info":{"class":"teams-share-button","target":"_blank","rel":"noopener noreferrer","title":"Compartir en MS Teams","data-href":"https://teams.microsoft.com/l/stage/e5e5c455-c92a-46b7-adbc-da0f9a3e787f/0?context={\"contentUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fp%2F9422217%3Fframe%3Dtrue%26ms_teams%3D1%26stage_view%3D1\",\"websiteUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fficha%2F9422217%2Funidad-7-segmentacion-de-mercado\",\"name\":\"Unidad+7+-+Segmentaci%C3%B3n+de+Mercado\"}","data-icon-px-size":"60","data-preview":true},"icon_tile_pin":"\u003cspan class=\"icon_pin tile_tooltip sprite bg-icon-pin\" title=\"Pineado\"\u003e\u003c/span\u003e","icon_tile_private":"\u003cspan class=\"icon_private tile_tooltip sprite bg-icon-lock\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tile_play":"\u003cspan class=\"sprite bg-icon-control_ellipse\" title=\"Iniciar\"\u003e\u003c/span\u003e","icon_tile_edit":"\u003cimg alt=\"Editar\" title=\"Editar\" src=\"https://cdn.goconqr.com/assets/icon_tile_edit-1411fc30cba8264fb64922d37af54a7a9049521652929ecc1046879fcc294b90.png\" /\u003e","icon_tile_info":"\u003cimg alt=\"Info\" title=\"Info\" src=\"https://cdn.goconqr.com/assets/icon_tile_info-0f315233c266bb17f7f5e32169a05b16618e31b11994218cc26dfaf3904d4b31.png\" /\u003e","icon_tile_stats":"\u003cimg alt=\"Estadísticas de Rendimiento\" title=\"Estadísticas de Rendimiento\" src=\"https://cdn.goconqr.com/assets/icon_tile_stats-e7223b9f739318f03d937c42115a405b11497f0a45e5ed3dedf645e4844597a6.png\" /\u003e","icon_tile_view":"\u003cspan class=\"icon_view tile_icon spite bg-icon-eye\" title=\"Visitas\"\u003e\u003c/span\u003e","icon_tile_pin_small":"\u003cspan class=\"tile_icon sprite bg-icon-pin_small\" title=\"Pins\"\u003e\u003c/span\u003e","icon_tile_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tile_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","icon_tile_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_quiz-8cfbec76382a70d62332c24976d9118103546841e534ca8a12023619df17c2de.png\" /\u003e","icon_tile_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_note-16a089701666e3584952ac598c3118bf155baab43f3dec2e01aa0315285d8d89.png\" /\u003e","icon_tile_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_slide_set-be23b92bd892bf8fd291d4203f8dc30ecb814312042ad9775a9d4aafd7f8bd35.png\" /\u003e","icon_tile_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tilesmall_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_tilesmall_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","icon_tilesmall_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_quiz-44c8b3a78599e8a0fbf8c3aec470e90250d31309e7597c539b86c4159e7d9c79.png\" /\u003e","icon_tilesmall_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_note-b431a9ec3545ef46039d97aa9f26f00f2676402a12035570e93b7ba81038e585.png\" /\u003e","icon_tilesmall_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_slide_set-8423100c2ff41f919ef96607b431707c463c2d426a623abff566706bb3bfd006.png\" /\u003e","icon_tilesmall_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_large_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_large_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_large_flash_card_deck-d617baa132acfa20dfa654bc47eff80992da0a965ef550a0a9ff8697ee5e973e.png\" /\u003e","icon_large_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_large_quiz-f4bdd38561c50948e253432116425f04d622fc539ddc366be0702e883a90f90c.png\" /\u003e","icon_large_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_large_note-32e96f618d5330c58e910558efaf12e7d0eb043fc753b13bfb36fa13c9c9333a.png\" /\u003e","icon_large_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_large_slide_set-52db34816e5fed43d5b36d5619a7bfc3215a577e24fbfb10e62eaa9377863f38.png\" /\u003e","icon_large_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_tilesmall_private":"\u003cspan class=\"icon_tilesmall_private sprite bg-icon-lock_small\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tilesmall_pin":"\u003cspan class=\"icon_tilesmall_pin sprite bg-icon-pin_small\" title=\"Translation missing: es-CR.general.tooltips.study_aid.pin\"\u003e\u003c/span\u003e"},"permissions":["read","share"],"subject_id":8603165,"subject":"Marketing","subject_icon":"icon-adjust","pinned_count":0,"view_count":113,"public":true,"published":true,"copyable":true,"show_checkbox":false,"pinned_by":false,"authored_by":false,"has_data_capture_form":false,"logged_in":false,"new_share":false,"edit_tooltip":"No se puede copiar","edit_clazz":"switch_to_edit disabled","edit_image":"lock.png","edit_mode_html_markup":"span","institution_member":false},{"id":9422728,"title":"Unidad 6 - Competitividad en las Empresas","study_aid_type":"flash_card_deck","clazz":"FlashCardDeck","type":"Conjunto de Fichas","icon":"icon_flash_card_deck.png","icon_small":"icon_tilesmall_flash_card_deck.png","icon_large":"icon_large_flash_card_deck.png","average_rating":0,"total_ratings":0,"author_avatar":"\u003cimg width=\"33\" height=\"33\" alt=\"Ornella Vanina Rusciano\" title=\"Ornella Vanina Rusciano\" src=\"https://lh4.googleusercontent.com/-ePC-PJfqbOQ/AAAAAAAAAAI/AAAAAAAAjJA/033ETQpO1sQ/photo.jpg?sz=33\" /\u003e","author_avatar_url":"https://lh4.googleusercontent.com/-ePC-PJfqbOQ/AAAAAAAAAAI/AAAAAAAAjJA/033ETQpO1sQ/photo.jpg?sz=40","url":"/ficha/9422728/unidad-6-competitividad-en-las-empresas","author_url":"\u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/4136655\"\u003eOrnella Vanina Rusciano\u003c/a\u003e","author_profile_url":"/es/profiles/4136655","description":null,"short_description":null,"author_name":"Ornella Vanina Rusciano","last_updated":"Actualizado por última vez hace casi 7 años","created_at":"2017-06-27T03:11:22Z","created_by_at":" hace casi 7 años por \u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/4136655\"\u003eOrnella Vanina Rusciano\u003c/a\u003e","created_by":"por \u003ca class=\"user_link tex2jax_ignore \" href=\"/es/profiles/4136655\"\u003eOrnella Vanina Rusciano\u003c/a\u003e","created_time_ago":" hace casi 7 años","updated_at":"2017-06-27T04:19:06Z","updated_time_ago":" hace casi 7 años","private":false,"private_label":false,"tag_list":["licenciatura en marketing","kotler","dirección de marketing","estrategias competitivas","estrategias de competencia","competitividad en las empresas"],"has_tags":true,"tag_count":6,"is_deleted":false,"is_copy":false,"play_tooltip":"Iniciar","info_tooltip":"Info","stats_tooltip":"Estadísticas de Rendimiento","private_tooltip":"Privado","actions_tooltip":"Acciones","state_icon":"\u003cimg class=\"resource_state_icon tile_tooltip nav-tooltip\" alt=\"Publicado (puede ser copiado)\" title=\"Publicado (puede ser copiado)\" data-study-aid-id=\"9422728\" src=\"https://cdn.goconqr.com/assets/icon_state_published_copyable.png\" /\u003e","study_aid_image_tag":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","study_aid_small_image_tag":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","edit_url":"/es/flash_card_decks/9422728/edit","teams_share_info":{"class":"teams-share-button","target":"_blank","rel":"noopener noreferrer","title":"Compartir en MS Teams","data-href":"https://teams.microsoft.com/l/stage/e5e5c455-c92a-46b7-adbc-da0f9a3e787f/0?context={\"contentUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fp%2F9422728%3Fframe%3Dtrue%26ms_teams%3D1%26stage_view%3D1\",\"websiteUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fficha%2F9422728%2Funidad-6-competitividad-en-las-empresas\",\"name\":\"Unidad+6+-+Competitividad+en+las+Empresas\"}","data-icon-px-size":"60","data-preview":true},"icon_tile_pin":"\u003cspan class=\"icon_pin tile_tooltip sprite bg-icon-pin\" title=\"Pineado\"\u003e\u003c/span\u003e","icon_tile_private":"\u003cspan class=\"icon_private tile_tooltip sprite bg-icon-lock\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tile_play":"\u003cspan class=\"sprite bg-icon-control_ellipse\" title=\"Iniciar\"\u003e\u003c/span\u003e","icon_tile_edit":"\u003cimg alt=\"Editar\" title=\"Editar\" src=\"https://cdn.goconqr.com/assets/icon_tile_edit-1411fc30cba8264fb64922d37af54a7a9049521652929ecc1046879fcc294b90.png\" /\u003e","icon_tile_info":"\u003cimg alt=\"Info\" title=\"Info\" src=\"https://cdn.goconqr.com/assets/icon_tile_info-0f315233c266bb17f7f5e32169a05b16618e31b11994218cc26dfaf3904d4b31.png\" /\u003e","icon_tile_stats":"\u003cimg alt=\"Estadísticas de Rendimiento\" title=\"Estadísticas de Rendimiento\" src=\"https://cdn.goconqr.com/assets/icon_tile_stats-e7223b9f739318f03d937c42115a405b11497f0a45e5ed3dedf645e4844597a6.png\" /\u003e","icon_tile_view":"\u003cspan class=\"icon_view tile_icon spite bg-icon-eye\" title=\"Visitas\"\u003e\u003c/span\u003e","icon_tile_pin_small":"\u003cspan class=\"tile_icon sprite bg-icon-pin_small\" title=\"Pins\"\u003e\u003c/span\u003e","icon_tile_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tile_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","icon_tile_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_quiz-8cfbec76382a70d62332c24976d9118103546841e534ca8a12023619df17c2de.png\" /\u003e","icon_tile_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_note-16a089701666e3584952ac598c3118bf155baab43f3dec2e01aa0315285d8d89.png\" /\u003e","icon_tile_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_slide_set-be23b92bd892bf8fd291d4203f8dc30ecb814312042ad9775a9d4aafd7f8bd35.png\" /\u003e","icon_tile_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tilesmall_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_tilesmall_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","icon_tilesmall_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_quiz-44c8b3a78599e8a0fbf8c3aec470e90250d31309e7597c539b86c4159e7d9c79.png\" /\u003e","icon_tilesmall_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_note-b431a9ec3545ef46039d97aa9f26f00f2676402a12035570e93b7ba81038e585.png\" /\u003e","icon_tilesmall_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_slide_set-8423100c2ff41f919ef96607b431707c463c2d426a623abff566706bb3bfd006.png\" /\u003e","icon_tilesmall_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_large_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_large_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_large_flash_card_deck-d617baa132acfa20dfa654bc47eff80992da0a965ef550a0a9ff8697ee5e973e.png\" /\u003e","icon_large_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_large_quiz-f4bdd38561c50948e253432116425f04d622fc539ddc366be0702e883a90f90c.png\" /\u003e","icon_large_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_large_note-32e96f618d5330c58e910558efaf12e7d0eb043fc753b13bfb36fa13c9c9333a.png\" /\u003e","icon_large_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_large_slide_set-52db34816e5fed43d5b36d5619a7bfc3215a577e24fbfb10e62eaa9377863f38.png\" /\u003e","icon_large_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_tilesmall_private":"\u003cspan class=\"icon_tilesmall_private sprite bg-icon-lock_small\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tilesmall_pin":"\u003cspan class=\"icon_tilesmall_pin sprite bg-icon-pin_small\" title=\"Translation missing: es-CR.general.tooltips.study_aid.pin\"\u003e\u003c/span\u003e","generic_study_aid_presenter":{"id":9422728,"title":"Unidad 6 - Competitividad en las Empresas","study_aid_type":"flash_card_deck","clazz":"FlashCardDeck","type":"Conjunto de Fichas","icon":"icon_flash_card_deck.png","icon_small":"icon_tilesmall_flash_card_deck.png","icon_large":"icon_large_flash_card_deck.png","average_rating":0,"total_ratings":0,"author_avatar":"\u003cimg width=\"33\" height=\"33\" alt=\"Ornella Vanina Rusciano\" title=\"Ornella Vanina Rusciano\" src=\"https://lh4.googleusercontent.com/-ePC-PJfqbOQ/AAAAAAAAAAI/AAAAAAAAjJA/033ETQpO1sQ/photo.jpg?sz=33\" /\u003e","author_avatar_url":"https://lh4.googleusercontent.com/-ePC-PJfqbOQ/AAAAAAAAAAI/AAAAAAAAjJA/033ETQpO1sQ/photo.jpg?sz=40","url":"/ficha/9422728/unidad-6-competitividad-en-las-empresas","author_url":"\u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/4136655\"\u003eOrnella Vanina Rusciano\u003c/a\u003e","author_profile_url":"/es/profiles/4136655","description":null,"short_description":null,"author_name":"Ornella Vanina Rusciano","last_updated":"Actualizado por última vez hace casi 7 años","created_at":"2017-06-27T03:11:22Z","created_by_at":" hace casi 7 años por \u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/4136655\"\u003eOrnella Vanina Rusciano\u003c/a\u003e","created_by":"por \u003ca class=\"user_link tex2jax_ignore \" href=\"/es/profiles/4136655\"\u003eOrnella Vanina Rusciano\u003c/a\u003e","created_time_ago":" hace casi 7 años","updated_at":"2017-06-27T04:19:06Z","updated_time_ago":" hace casi 7 años","private":false,"private_label":false,"tag_list":["licenciatura en marketing","kotler","dirección de marketing","estrategias competitivas","estrategias de competencia","competitividad en las empresas"],"has_tags":true,"tag_count":6,"is_deleted":false,"is_copy":false,"play_tooltip":"Iniciar","info_tooltip":"Info","stats_tooltip":"Estadísticas de Rendimiento","private_tooltip":"Privado","actions_tooltip":"Acciones","state_icon":"\u003cimg class=\"resource_state_icon tile_tooltip nav-tooltip\" alt=\"Publicado (puede ser copiado)\" title=\"Publicado (puede ser copiado)\" data-study-aid-id=\"9422728\" src=\"https://cdn.goconqr.com/assets/icon_state_published_copyable.png\" /\u003e","study_aid_image_tag":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","study_aid_small_image_tag":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","edit_url":"/es/flash_card_decks/9422728/edit","teams_share_info":{"class":"teams-share-button","target":"_blank","rel":"noopener noreferrer","title":"Compartir en MS Teams","data-href":"https://teams.microsoft.com/l/stage/e5e5c455-c92a-46b7-adbc-da0f9a3e787f/0?context={\"contentUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fp%2F9422728%3Fframe%3Dtrue%26ms_teams%3D1%26stage_view%3D1\",\"websiteUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fficha%2F9422728%2Funidad-6-competitividad-en-las-empresas\",\"name\":\"Unidad+6+-+Competitividad+en+las+Empresas\"}","data-icon-px-size":"60","data-preview":true},"icon_tile_pin":"\u003cspan class=\"icon_pin tile_tooltip sprite bg-icon-pin\" title=\"Pineado\"\u003e\u003c/span\u003e","icon_tile_private":"\u003cspan class=\"icon_private tile_tooltip sprite bg-icon-lock\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tile_play":"\u003cspan class=\"sprite bg-icon-control_ellipse\" title=\"Iniciar\"\u003e\u003c/span\u003e","icon_tile_edit":"\u003cimg alt=\"Editar\" title=\"Editar\" src=\"https://cdn.goconqr.com/assets/icon_tile_edit-1411fc30cba8264fb64922d37af54a7a9049521652929ecc1046879fcc294b90.png\" /\u003e","icon_tile_info":"\u003cimg alt=\"Info\" title=\"Info\" src=\"https://cdn.goconqr.com/assets/icon_tile_info-0f315233c266bb17f7f5e32169a05b16618e31b11994218cc26dfaf3904d4b31.png\" /\u003e","icon_tile_stats":"\u003cimg alt=\"Estadísticas de Rendimiento\" title=\"Estadísticas de Rendimiento\" src=\"https://cdn.goconqr.com/assets/icon_tile_stats-e7223b9f739318f03d937c42115a405b11497f0a45e5ed3dedf645e4844597a6.png\" /\u003e","icon_tile_view":"\u003cspan class=\"icon_view tile_icon spite bg-icon-eye\" title=\"Visitas\"\u003e\u003c/span\u003e","icon_tile_pin_small":"\u003cspan class=\"tile_icon sprite bg-icon-pin_small\" title=\"Pins\"\u003e\u003c/span\u003e","icon_tile_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tile_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","icon_tile_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_quiz-8cfbec76382a70d62332c24976d9118103546841e534ca8a12023619df17c2de.png\" /\u003e","icon_tile_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_note-16a089701666e3584952ac598c3118bf155baab43f3dec2e01aa0315285d8d89.png\" /\u003e","icon_tile_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_slide_set-be23b92bd892bf8fd291d4203f8dc30ecb814312042ad9775a9d4aafd7f8bd35.png\" /\u003e","icon_tile_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tilesmall_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_tilesmall_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","icon_tilesmall_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_quiz-44c8b3a78599e8a0fbf8c3aec470e90250d31309e7597c539b86c4159e7d9c79.png\" /\u003e","icon_tilesmall_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_note-b431a9ec3545ef46039d97aa9f26f00f2676402a12035570e93b7ba81038e585.png\" /\u003e","icon_tilesmall_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_slide_set-8423100c2ff41f919ef96607b431707c463c2d426a623abff566706bb3bfd006.png\" /\u003e","icon_tilesmall_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_large_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_large_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_large_flash_card_deck-d617baa132acfa20dfa654bc47eff80992da0a965ef550a0a9ff8697ee5e973e.png\" /\u003e","icon_large_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_large_quiz-f4bdd38561c50948e253432116425f04d622fc539ddc366be0702e883a90f90c.png\" /\u003e","icon_large_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_large_note-32e96f618d5330c58e910558efaf12e7d0eb043fc753b13bfb36fa13c9c9333a.png\" /\u003e","icon_large_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_large_slide_set-52db34816e5fed43d5b36d5619a7bfc3215a577e24fbfb10e62eaa9377863f38.png\" /\u003e","icon_large_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_tilesmall_private":"\u003cspan class=\"icon_tilesmall_private sprite bg-icon-lock_small\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tilesmall_pin":"\u003cspan class=\"icon_tilesmall_pin sprite bg-icon-pin_small\" title=\"Translation missing: es-CR.general.tooltips.study_aid.pin\"\u003e\u003c/span\u003e"},"permissions":["read","share"],"subject_id":8603165,"subject":"Marketing","subject_icon":"icon-adjust","pinned_count":0,"view_count":30,"public":true,"published":true,"copyable":true,"show_checkbox":false,"pinned_by":false,"authored_by":false,"has_data_capture_form":false,"logged_in":false,"new_share":false,"edit_tooltip":"No se puede copiar","edit_clazz":"switch_to_edit disabled","edit_image":"lock.png","edit_mode_html_markup":"span","institution_member":false},{"id":9555543,"title":"Unidad 1 ","study_aid_type":"flash_card_deck","clazz":"FlashCardDeck","type":"Conjunto de Fichas","icon":"icon_flash_card_deck.png","icon_small":"icon_tilesmall_flash_card_deck.png","icon_large":"icon_large_flash_card_deck.png","average_rating":0,"total_ratings":0,"author_avatar":"\u003cimg width=\"33\" height=\"33\" alt=\"Ornella Vanina Rusciano\" title=\"Ornella Vanina Rusciano\" src=\"https://lh4.googleusercontent.com/-ePC-PJfqbOQ/AAAAAAAAAAI/AAAAAAAAjJA/033ETQpO1sQ/photo.jpg?sz=33\" /\u003e","author_avatar_url":"https://lh4.googleusercontent.com/-ePC-PJfqbOQ/AAAAAAAAAAI/AAAAAAAAjJA/033ETQpO1sQ/photo.jpg?sz=40","url":"/ficha/9555543/unidad-1","author_url":"\u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/4136655\"\u003eOrnella Vanina Rusciano\u003c/a\u003e","author_profile_url":"/es/profiles/4136655","description":null,"short_description":null,"author_name":"Ornella Vanina Rusciano","last_updated":"Actualizado por última vez hace casi 7 años","created_at":"2017-07-13T16:46:19Z","created_by_at":" hace casi 7 años por \u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/4136655\"\u003eOrnella Vanina Rusciano\u003c/a\u003e","created_by":"por \u003ca class=\"user_link tex2jax_ignore \" href=\"/es/profiles/4136655\"\u003eOrnella Vanina Rusciano\u003c/a\u003e","created_time_ago":" hace casi 7 años","updated_at":"2017-07-13T17:11:06Z","updated_time_ago":" hace casi 7 años","private":false,"private_label":false,"tag_list":["marketing","kotler","keller","marketing estratégico","uces"],"has_tags":true,"tag_count":5,"is_deleted":false,"is_copy":false,"play_tooltip":"Iniciar","info_tooltip":"Info","stats_tooltip":"Estadísticas de Rendimiento","private_tooltip":"Privado","actions_tooltip":"Acciones","state_icon":"\u003cimg class=\"resource_state_icon tile_tooltip nav-tooltip\" alt=\"Publicado (puede ser copiado)\" title=\"Publicado (puede ser copiado)\" data-study-aid-id=\"9555543\" src=\"https://cdn.goconqr.com/assets/icon_state_published_copyable.png\" /\u003e","study_aid_image_tag":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","study_aid_small_image_tag":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","edit_url":"/es/flash_card_decks/9555543/edit","teams_share_info":{"class":"teams-share-button","target":"_blank","rel":"noopener noreferrer","title":"Compartir en MS Teams","data-href":"https://teams.microsoft.com/l/stage/e5e5c455-c92a-46b7-adbc-da0f9a3e787f/0?context={\"contentUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fp%2F9555543%3Fframe%3Dtrue%26ms_teams%3D1%26stage_view%3D1\",\"websiteUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fficha%2F9555543%2Funidad-1\",\"name\":\"Unidad+1+\"}","data-icon-px-size":"60","data-preview":true},"icon_tile_pin":"\u003cspan class=\"icon_pin tile_tooltip sprite bg-icon-pin\" title=\"Pineado\"\u003e\u003c/span\u003e","icon_tile_private":"\u003cspan class=\"icon_private tile_tooltip sprite bg-icon-lock\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tile_play":"\u003cspan class=\"sprite bg-icon-control_ellipse\" title=\"Iniciar\"\u003e\u003c/span\u003e","icon_tile_edit":"\u003cimg alt=\"Editar\" title=\"Editar\" src=\"https://cdn.goconqr.com/assets/icon_tile_edit-1411fc30cba8264fb64922d37af54a7a9049521652929ecc1046879fcc294b90.png\" /\u003e","icon_tile_info":"\u003cimg alt=\"Info\" title=\"Info\" src=\"https://cdn.goconqr.com/assets/icon_tile_info-0f315233c266bb17f7f5e32169a05b16618e31b11994218cc26dfaf3904d4b31.png\" /\u003e","icon_tile_stats":"\u003cimg alt=\"Estadísticas de Rendimiento\" title=\"Estadísticas de Rendimiento\" src=\"https://cdn.goconqr.com/assets/icon_tile_stats-e7223b9f739318f03d937c42115a405b11497f0a45e5ed3dedf645e4844597a6.png\" /\u003e","icon_tile_view":"\u003cspan class=\"icon_view tile_icon spite bg-icon-eye\" title=\"Visitas\"\u003e\u003c/span\u003e","icon_tile_pin_small":"\u003cspan class=\"tile_icon sprite bg-icon-pin_small\" title=\"Pins\"\u003e\u003c/span\u003e","icon_tile_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tile_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","icon_tile_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_quiz-8cfbec76382a70d62332c24976d9118103546841e534ca8a12023619df17c2de.png\" /\u003e","icon_tile_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_note-16a089701666e3584952ac598c3118bf155baab43f3dec2e01aa0315285d8d89.png\" /\u003e","icon_tile_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_slide_set-be23b92bd892bf8fd291d4203f8dc30ecb814312042ad9775a9d4aafd7f8bd35.png\" /\u003e","icon_tile_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tilesmall_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_tilesmall_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","icon_tilesmall_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_quiz-44c8b3a78599e8a0fbf8c3aec470e90250d31309e7597c539b86c4159e7d9c79.png\" /\u003e","icon_tilesmall_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_note-b431a9ec3545ef46039d97aa9f26f00f2676402a12035570e93b7ba81038e585.png\" /\u003e","icon_tilesmall_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_slide_set-8423100c2ff41f919ef96607b431707c463c2d426a623abff566706bb3bfd006.png\" /\u003e","icon_tilesmall_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_large_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_large_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_large_flash_card_deck-d617baa132acfa20dfa654bc47eff80992da0a965ef550a0a9ff8697ee5e973e.png\" /\u003e","icon_large_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_large_quiz-f4bdd38561c50948e253432116425f04d622fc539ddc366be0702e883a90f90c.png\" /\u003e","icon_large_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_large_note-32e96f618d5330c58e910558efaf12e7d0eb043fc753b13bfb36fa13c9c9333a.png\" /\u003e","icon_large_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_large_slide_set-52db34816e5fed43d5b36d5619a7bfc3215a577e24fbfb10e62eaa9377863f38.png\" /\u003e","icon_large_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_tilesmall_private":"\u003cspan class=\"icon_tilesmall_private sprite bg-icon-lock_small\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tilesmall_pin":"\u003cspan class=\"icon_tilesmall_pin sprite bg-icon-pin_small\" title=\"Translation missing: es-CR.general.tooltips.study_aid.pin\"\u003e\u003c/span\u003e","generic_study_aid_presenter":{"id":9555543,"title":"Unidad 1 ","study_aid_type":"flash_card_deck","clazz":"FlashCardDeck","type":"Conjunto de Fichas","icon":"icon_flash_card_deck.png","icon_small":"icon_tilesmall_flash_card_deck.png","icon_large":"icon_large_flash_card_deck.png","average_rating":0,"total_ratings":0,"author_avatar":"\u003cimg width=\"33\" height=\"33\" alt=\"Ornella Vanina Rusciano\" title=\"Ornella Vanina Rusciano\" src=\"https://lh4.googleusercontent.com/-ePC-PJfqbOQ/AAAAAAAAAAI/AAAAAAAAjJA/033ETQpO1sQ/photo.jpg?sz=33\" /\u003e","author_avatar_url":"https://lh4.googleusercontent.com/-ePC-PJfqbOQ/AAAAAAAAAAI/AAAAAAAAjJA/033ETQpO1sQ/photo.jpg?sz=40","url":"/ficha/9555543/unidad-1","author_url":"\u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/4136655\"\u003eOrnella Vanina Rusciano\u003c/a\u003e","author_profile_url":"/es/profiles/4136655","description":null,"short_description":null,"author_name":"Ornella Vanina Rusciano","last_updated":"Actualizado por última vez hace casi 7 años","created_at":"2017-07-13T16:46:19Z","created_by_at":" hace casi 7 años por \u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/4136655\"\u003eOrnella Vanina Rusciano\u003c/a\u003e","created_by":"por \u003ca class=\"user_link tex2jax_ignore \" href=\"/es/profiles/4136655\"\u003eOrnella Vanina Rusciano\u003c/a\u003e","created_time_ago":" hace casi 7 años","updated_at":"2017-07-13T17:11:06Z","updated_time_ago":" hace casi 7 años","private":false,"private_label":false,"tag_list":["marketing","kotler","keller","marketing estratégico","uces"],"has_tags":true,"tag_count":5,"is_deleted":false,"is_copy":false,"play_tooltip":"Iniciar","info_tooltip":"Info","stats_tooltip":"Estadísticas de Rendimiento","private_tooltip":"Privado","actions_tooltip":"Acciones","state_icon":"\u003cimg class=\"resource_state_icon tile_tooltip nav-tooltip\" alt=\"Publicado (puede ser copiado)\" title=\"Publicado (puede ser copiado)\" data-study-aid-id=\"9555543\" src=\"https://cdn.goconqr.com/assets/icon_state_published_copyable.png\" /\u003e","study_aid_image_tag":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","study_aid_small_image_tag":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","edit_url":"/es/flash_card_decks/9555543/edit","teams_share_info":{"class":"teams-share-button","target":"_blank","rel":"noopener noreferrer","title":"Compartir en MS Teams","data-href":"https://teams.microsoft.com/l/stage/e5e5c455-c92a-46b7-adbc-da0f9a3e787f/0?context={\"contentUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fp%2F9555543%3Fframe%3Dtrue%26ms_teams%3D1%26stage_view%3D1\",\"websiteUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fficha%2F9555543%2Funidad-1\",\"name\":\"Unidad+1+\"}","data-icon-px-size":"60","data-preview":true},"icon_tile_pin":"\u003cspan class=\"icon_pin tile_tooltip sprite bg-icon-pin\" title=\"Pineado\"\u003e\u003c/span\u003e","icon_tile_private":"\u003cspan class=\"icon_private tile_tooltip sprite bg-icon-lock\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tile_play":"\u003cspan class=\"sprite bg-icon-control_ellipse\" title=\"Iniciar\"\u003e\u003c/span\u003e","icon_tile_edit":"\u003cimg alt=\"Editar\" title=\"Editar\" src=\"https://cdn.goconqr.com/assets/icon_tile_edit-1411fc30cba8264fb64922d37af54a7a9049521652929ecc1046879fcc294b90.png\" /\u003e","icon_tile_info":"\u003cimg alt=\"Info\" title=\"Info\" src=\"https://cdn.goconqr.com/assets/icon_tile_info-0f315233c266bb17f7f5e32169a05b16618e31b11994218cc26dfaf3904d4b31.png\" /\u003e","icon_tile_stats":"\u003cimg alt=\"Estadísticas de Rendimiento\" title=\"Estadísticas de Rendimiento\" src=\"https://cdn.goconqr.com/assets/icon_tile_stats-e7223b9f739318f03d937c42115a405b11497f0a45e5ed3dedf645e4844597a6.png\" /\u003e","icon_tile_view":"\u003cspan class=\"icon_view tile_icon spite bg-icon-eye\" title=\"Visitas\"\u003e\u003c/span\u003e","icon_tile_pin_small":"\u003cspan class=\"tile_icon sprite bg-icon-pin_small\" title=\"Pins\"\u003e\u003c/span\u003e","icon_tile_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tile_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","icon_tile_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_quiz-8cfbec76382a70d62332c24976d9118103546841e534ca8a12023619df17c2de.png\" /\u003e","icon_tile_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_note-16a089701666e3584952ac598c3118bf155baab43f3dec2e01aa0315285d8d89.png\" /\u003e","icon_tile_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_slide_set-be23b92bd892bf8fd291d4203f8dc30ecb814312042ad9775a9d4aafd7f8bd35.png\" /\u003e","icon_tile_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tilesmall_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_tilesmall_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","icon_tilesmall_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_quiz-44c8b3a78599e8a0fbf8c3aec470e90250d31309e7597c539b86c4159e7d9c79.png\" /\u003e","icon_tilesmall_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_note-b431a9ec3545ef46039d97aa9f26f00f2676402a12035570e93b7ba81038e585.png\" /\u003e","icon_tilesmall_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_slide_set-8423100c2ff41f919ef96607b431707c463c2d426a623abff566706bb3bfd006.png\" /\u003e","icon_tilesmall_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_large_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_large_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_large_flash_card_deck-d617baa132acfa20dfa654bc47eff80992da0a965ef550a0a9ff8697ee5e973e.png\" /\u003e","icon_large_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_large_quiz-f4bdd38561c50948e253432116425f04d622fc539ddc366be0702e883a90f90c.png\" /\u003e","icon_large_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_large_note-32e96f618d5330c58e910558efaf12e7d0eb043fc753b13bfb36fa13c9c9333a.png\" /\u003e","icon_large_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_large_slide_set-52db34816e5fed43d5b36d5619a7bfc3215a577e24fbfb10e62eaa9377863f38.png\" /\u003e","icon_large_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_tilesmall_private":"\u003cspan class=\"icon_tilesmall_private sprite bg-icon-lock_small\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tilesmall_pin":"\u003cspan class=\"icon_tilesmall_pin sprite bg-icon-pin_small\" title=\"Translation missing: es-CR.general.tooltips.study_aid.pin\"\u003e\u003c/span\u003e"},"permissions":["read","share"],"subject_id":8603165,"subject":"Marketing","subject_icon":"icon-adjust","pinned_count":0,"view_count":5,"public":true,"published":true,"copyable":true,"show_checkbox":false,"pinned_by":false,"authored_by":false,"has_data_capture_form":false,"logged_in":false,"new_share":false,"edit_tooltip":"No se puede copiar","edit_clazz":"switch_to_edit disabled","edit_image":"lock.png","edit_mode_html_markup":"span","institution_member":false},{"id":11455728,"title":"FACEBOOK ","study_aid_type":"flowchart","clazz":"Flowchart","type":"Diagrama","icon":"icon_flowchart.png","icon_small":"icon_tilesmall_flowchart.png","icon_large":"icon_large_flowchart.png","average_rating":0,"total_ratings":0,"author_avatar":"\u003cimg alt=\"Kris Ricci\" title=\"Kris Ricci\" src=\"https://secure.gravatar.com/avatar/db3f028c46a480fb50b65bb500810e8b?default=retro\u0026rating=PG\u0026size=33\" width=\"33\" height=\"33\" /\u003e","author_avatar_url":"https://secure.gravatar.com/avatar/db3f028c46a480fb50b65bb500810e8b?default=retro\u0026rating=PG\u0026size=40","url":"/diagrama/11455728/facebook","author_url":"\u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/4927273\"\u003eKris Ricci\u003c/a\u003e","author_profile_url":"/es/profiles/4927273","description":null,"short_description":null,"author_name":"Kris Ricci","last_updated":"Actualizado por última vez hace más de 6 años","created_at":"2017-11-18T14:50:44Z","created_by_at":" hace más de 6 años por \u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/4927273\"\u003eKris Ricci\u003c/a\u003e","created_by":"por \u003ca class=\"user_link tex2jax_ignore \" href=\"/es/profiles/4927273\"\u003eKris Ricci\u003c/a\u003e","created_time_ago":" hace más de 6 años","updated_at":"2017-11-20T13:01:43Z","updated_time_ago":" hace más de 6 años","private":false,"private_label":false,"tag_list":["social media","kotler","marketing","usil"],"has_tags":true,"tag_count":4,"is_deleted":false,"is_copy":false,"play_tooltip":"Iniciar","info_tooltip":"Info","stats_tooltip":"Estadísticas de Rendimiento","private_tooltip":"Privado","actions_tooltip":"Acciones","state_icon":"\u003cimg class=\"resource_state_icon tile_tooltip nav-tooltip\" alt=\"Publicado (puede ser copiado)\" title=\"Publicado (puede ser copiado)\" data-study-aid-id=\"11455728\" src=\"https://cdn.goconqr.com/assets/icon_state_published_copyable.png\" /\u003e","study_aid_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","study_aid_small_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","edit_url":"/es/flowcharts/11455728/edit","teams_share_info":{"class":"teams-share-button","target":"_blank","rel":"noopener noreferrer","title":"Compartir en MS Teams","data-href":"https://teams.microsoft.com/l/stage/e5e5c455-c92a-46b7-adbc-da0f9a3e787f/0?context={\"contentUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fp%2F11455728%3Fframe%3Dtrue%26ms_teams%3D1%26stage_view%3D1\",\"websiteUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fdiagrama%2F11455728%2Ffacebook\",\"name\":\"FACEBOOK+\"}","data-icon-px-size":"60","data-preview":true},"icon_tile_pin":"\u003cspan class=\"icon_pin tile_tooltip sprite bg-icon-pin\" title=\"Pineado\"\u003e\u003c/span\u003e","icon_tile_private":"\u003cspan class=\"icon_private tile_tooltip sprite bg-icon-lock\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tile_play":"\u003cspan class=\"sprite bg-icon-control_ellipse\" title=\"Iniciar\"\u003e\u003c/span\u003e","icon_tile_edit":"\u003cimg alt=\"Editar\" title=\"Editar\" src=\"https://cdn.goconqr.com/assets/icon_tile_edit-1411fc30cba8264fb64922d37af54a7a9049521652929ecc1046879fcc294b90.png\" /\u003e","icon_tile_info":"\u003cimg alt=\"Info\" title=\"Info\" src=\"https://cdn.goconqr.com/assets/icon_tile_info-0f315233c266bb17f7f5e32169a05b16618e31b11994218cc26dfaf3904d4b31.png\" /\u003e","icon_tile_stats":"\u003cimg alt=\"Estadísticas de Rendimiento\" title=\"Estadísticas de Rendimiento\" src=\"https://cdn.goconqr.com/assets/icon_tile_stats-e7223b9f739318f03d937c42115a405b11497f0a45e5ed3dedf645e4844597a6.png\" /\u003e","icon_tile_view":"\u003cspan class=\"icon_view tile_icon spite bg-icon-eye\" title=\"Visitas\"\u003e\u003c/span\u003e","icon_tile_pin_small":"\u003cspan class=\"tile_icon sprite bg-icon-pin_small\" title=\"Pins\"\u003e\u003c/span\u003e","icon_tile_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tile_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","icon_tile_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_quiz-8cfbec76382a70d62332c24976d9118103546841e534ca8a12023619df17c2de.png\" /\u003e","icon_tile_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_note-16a089701666e3584952ac598c3118bf155baab43f3dec2e01aa0315285d8d89.png\" /\u003e","icon_tile_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_slide_set-be23b92bd892bf8fd291d4203f8dc30ecb814312042ad9775a9d4aafd7f8bd35.png\" /\u003e","icon_tile_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tilesmall_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_tilesmall_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","icon_tilesmall_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_quiz-44c8b3a78599e8a0fbf8c3aec470e90250d31309e7597c539b86c4159e7d9c79.png\" /\u003e","icon_tilesmall_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_note-b431a9ec3545ef46039d97aa9f26f00f2676402a12035570e93b7ba81038e585.png\" /\u003e","icon_tilesmall_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_slide_set-8423100c2ff41f919ef96607b431707c463c2d426a623abff566706bb3bfd006.png\" /\u003e","icon_tilesmall_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_large_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_large_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_large_flash_card_deck-d617baa132acfa20dfa654bc47eff80992da0a965ef550a0a9ff8697ee5e973e.png\" /\u003e","icon_large_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_large_quiz-f4bdd38561c50948e253432116425f04d622fc539ddc366be0702e883a90f90c.png\" /\u003e","icon_large_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_large_note-32e96f618d5330c58e910558efaf12e7d0eb043fc753b13bfb36fa13c9c9333a.png\" /\u003e","icon_large_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_large_slide_set-52db34816e5fed43d5b36d5619a7bfc3215a577e24fbfb10e62eaa9377863f38.png\" /\u003e","icon_large_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_tilesmall_private":"\u003cspan class=\"icon_tilesmall_private sprite bg-icon-lock_small\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tilesmall_pin":"\u003cspan class=\"icon_tilesmall_pin sprite bg-icon-pin_small\" title=\"Translation missing: es-CR.general.tooltips.study_aid.pin\"\u003e\u003c/span\u003e","generic_study_aid_presenter":{"id":11455728,"title":"FACEBOOK ","study_aid_type":"flowchart","clazz":"Flowchart","type":"Diagrama","icon":"icon_flowchart.png","icon_small":"icon_tilesmall_flowchart.png","icon_large":"icon_large_flowchart.png","average_rating":0,"total_ratings":0,"author_avatar":"\u003cimg alt=\"Kris Ricci\" title=\"Kris Ricci\" src=\"https://secure.gravatar.com/avatar/db3f028c46a480fb50b65bb500810e8b?default=retro\u0026rating=PG\u0026size=33\" width=\"33\" height=\"33\" /\u003e","author_avatar_url":"https://secure.gravatar.com/avatar/db3f028c46a480fb50b65bb500810e8b?default=retro\u0026rating=PG\u0026size=40","url":"/diagrama/11455728/facebook","author_url":"\u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/4927273\"\u003eKris Ricci\u003c/a\u003e","author_profile_url":"/es/profiles/4927273","description":null,"short_description":null,"author_name":"Kris Ricci","last_updated":"Actualizado por última vez hace más de 6 años","created_at":"2017-11-18T14:50:44Z","created_by_at":" hace más de 6 años por \u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/4927273\"\u003eKris Ricci\u003c/a\u003e","created_by":"por \u003ca class=\"user_link tex2jax_ignore \" href=\"/es/profiles/4927273\"\u003eKris Ricci\u003c/a\u003e","created_time_ago":" hace más de 6 años","updated_at":"2017-11-20T13:01:43Z","updated_time_ago":" hace más de 6 años","private":false,"private_label":false,"tag_list":["social media","kotler","marketing","usil"],"has_tags":true,"tag_count":4,"is_deleted":false,"is_copy":false,"play_tooltip":"Iniciar","info_tooltip":"Info","stats_tooltip":"Estadísticas de Rendimiento","private_tooltip":"Privado","actions_tooltip":"Acciones","state_icon":"\u003cimg class=\"resource_state_icon tile_tooltip nav-tooltip\" alt=\"Publicado (puede ser copiado)\" title=\"Publicado (puede ser copiado)\" data-study-aid-id=\"11455728\" src=\"https://cdn.goconqr.com/assets/icon_state_published_copyable.png\" /\u003e","study_aid_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","study_aid_small_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","edit_url":"/es/flowcharts/11455728/edit","teams_share_info":{"class":"teams-share-button","target":"_blank","rel":"noopener noreferrer","title":"Compartir en MS Teams","data-href":"https://teams.microsoft.com/l/stage/e5e5c455-c92a-46b7-adbc-da0f9a3e787f/0?context={\"contentUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fp%2F11455728%3Fframe%3Dtrue%26ms_teams%3D1%26stage_view%3D1\",\"websiteUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fdiagrama%2F11455728%2Ffacebook\",\"name\":\"FACEBOOK+\"}","data-icon-px-size":"60","data-preview":true},"icon_tile_pin":"\u003cspan class=\"icon_pin tile_tooltip sprite bg-icon-pin\" title=\"Pineado\"\u003e\u003c/span\u003e","icon_tile_private":"\u003cspan class=\"icon_private tile_tooltip sprite bg-icon-lock\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tile_play":"\u003cspan class=\"sprite bg-icon-control_ellipse\" title=\"Iniciar\"\u003e\u003c/span\u003e","icon_tile_edit":"\u003cimg alt=\"Editar\" title=\"Editar\" src=\"https://cdn.goconqr.com/assets/icon_tile_edit-1411fc30cba8264fb64922d37af54a7a9049521652929ecc1046879fcc294b90.png\" /\u003e","icon_tile_info":"\u003cimg alt=\"Info\" title=\"Info\" src=\"https://cdn.goconqr.com/assets/icon_tile_info-0f315233c266bb17f7f5e32169a05b16618e31b11994218cc26dfaf3904d4b31.png\" /\u003e","icon_tile_stats":"\u003cimg alt=\"Estadísticas de Rendimiento\" title=\"Estadísticas de Rendimiento\" src=\"https://cdn.goconqr.com/assets/icon_tile_stats-e7223b9f739318f03d937c42115a405b11497f0a45e5ed3dedf645e4844597a6.png\" /\u003e","icon_tile_view":"\u003cspan class=\"icon_view tile_icon spite bg-icon-eye\" title=\"Visitas\"\u003e\u003c/span\u003e","icon_tile_pin_small":"\u003cspan class=\"tile_icon sprite bg-icon-pin_small\" title=\"Pins\"\u003e\u003c/span\u003e","icon_tile_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tile_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","icon_tile_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_quiz-8cfbec76382a70d62332c24976d9118103546841e534ca8a12023619df17c2de.png\" /\u003e","icon_tile_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_note-16a089701666e3584952ac598c3118bf155baab43f3dec2e01aa0315285d8d89.png\" /\u003e","icon_tile_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_slide_set-be23b92bd892bf8fd291d4203f8dc30ecb814312042ad9775a9d4aafd7f8bd35.png\" /\u003e","icon_tile_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tilesmall_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_tilesmall_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","icon_tilesmall_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_quiz-44c8b3a78599e8a0fbf8c3aec470e90250d31309e7597c539b86c4159e7d9c79.png\" /\u003e","icon_tilesmall_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_note-b431a9ec3545ef46039d97aa9f26f00f2676402a12035570e93b7ba81038e585.png\" /\u003e","icon_tilesmall_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_slide_set-8423100c2ff41f919ef96607b431707c463c2d426a623abff566706bb3bfd006.png\" /\u003e","icon_tilesmall_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_large_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_large_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_large_flash_card_deck-d617baa132acfa20dfa654bc47eff80992da0a965ef550a0a9ff8697ee5e973e.png\" /\u003e","icon_large_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_large_quiz-f4bdd38561c50948e253432116425f04d622fc539ddc366be0702e883a90f90c.png\" /\u003e","icon_large_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_large_note-32e96f618d5330c58e910558efaf12e7d0eb043fc753b13bfb36fa13c9c9333a.png\" /\u003e","icon_large_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_large_slide_set-52db34816e5fed43d5b36d5619a7bfc3215a577e24fbfb10e62eaa9377863f38.png\" /\u003e","icon_large_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_tilesmall_private":"\u003cspan class=\"icon_tilesmall_private sprite bg-icon-lock_small\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tilesmall_pin":"\u003cspan class=\"icon_tilesmall_pin sprite bg-icon-pin_small\" title=\"Translation missing: es-CR.general.tooltips.study_aid.pin\"\u003e\u003c/span\u003e"},"permissions":["read","share"],"subject_id":11473174,"subject":"Marketing","subject_icon":"examtime-icon-languages","pinned_count":0,"view_count":1,"public":true,"published":true,"copyable":true,"show_checkbox":false,"pinned_by":false,"authored_by":false,"has_data_capture_form":false,"logged_in":false,"new_share":false,"edit_tooltip":"No se puede copiar","edit_clazz":"switch_to_edit disabled","edit_image":"lock.png","edit_mode_html_markup":"span","institution_member":false},{"id":12966460,"title":"Marketing Capítulo 1- Phillip Kotler/Gary Amstrong","study_aid_type":"mind_map","clazz":"MindMap","type":"Mapa Mental","icon":"icon_mind_map.png","icon_small":"icon_tilesmall_mind_map.png","icon_large":"icon_large_mind_map.png","average_rating":0,"total_ratings":0,"author_avatar":"\u003cimg alt=\"Paula Vásquez Torres\" title=\"Paula Vásquez Torres\" src=\"https://secure.gravatar.com/avatar/ba26616279e70059a84601b631850850?default=retro\u0026rating=PG\u0026size=33\" width=\"33\" height=\"33\" /\u003e","author_avatar_url":"https://secure.gravatar.com/avatar/ba26616279e70059a84601b631850850?default=retro\u0026rating=PG\u0026size=40","url":"/mapamental/12966460/marketing-capitulo-1-phillip-kotler-gary-amstrong","author_url":"\u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/5487023\"\u003ePaula Vásquez Torres\u003c/a\u003e","author_profile_url":"/es/profiles/5487023","description":null,"short_description":null,"author_name":"Paula Vásquez Torres","last_updated":"Actualizado por última vez hace alrededor de 6 años","created_at":"2018-03-23T01:22:26Z","created_by_at":" hace alrededor de 6 años por \u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/5487023\"\u003ePaula Vásquez Torres\u003c/a\u003e","created_by":"por \u003ca class=\"user_link tex2jax_ignore \" href=\"/es/profiles/5487023\"\u003ePaula Vásquez Torres\u003c/a\u003e","created_time_ago":" hace alrededor de 6 años","updated_at":"2018-03-23T02:51:23Z","updated_time_ago":" hace alrededor de 6 años","private":false,"private_label":false,"tag_list":["marketing","empresa","estrategia","etapas del marketing","kotler","amstrong"],"has_tags":true,"tag_count":6,"is_deleted":false,"is_copy":false,"play_tooltip":"Iniciar","info_tooltip":"Info","stats_tooltip":"Estadísticas de Rendimiento","private_tooltip":"Privado","actions_tooltip":"Acciones","state_icon":"\u003cimg class=\"resource_state_icon tile_tooltip nav-tooltip\" alt=\"Publicado (puede ser copiado)\" title=\"Publicado (puede ser copiado)\" data-study-aid-id=\"12966460\" src=\"https://cdn.goconqr.com/assets/icon_state_published_copyable.png\" /\u003e","study_aid_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","study_aid_small_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","edit_url":"/es/mind_maps/12966460/edit","teams_share_info":{"class":"teams-share-button","target":"_blank","rel":"noopener noreferrer","title":"Compartir en MS Teams","data-href":"https://teams.microsoft.com/l/stage/e5e5c455-c92a-46b7-adbc-da0f9a3e787f/0?context={\"contentUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fp%2F12966460%3Fframe%3Dtrue%26ms_teams%3D1%26stage_view%3D1\",\"websiteUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fmapamental%2F12966460%2Fmarketing-capitulo-1-phillip-kotler-gary-amstrong\",\"name\":\"Marketing+Cap%C3%ADtulo+1-+Phillip+Kotler%2FGary+Amstrong\"}","data-icon-px-size":"60","data-preview":true},"icon_tile_pin":"\u003cspan class=\"icon_pin tile_tooltip sprite bg-icon-pin\" title=\"Pineado\"\u003e\u003c/span\u003e","icon_tile_private":"\u003cspan class=\"icon_private tile_tooltip sprite bg-icon-lock\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tile_play":"\u003cspan class=\"sprite bg-icon-control_ellipse\" title=\"Iniciar\"\u003e\u003c/span\u003e","icon_tile_edit":"\u003cimg alt=\"Editar\" title=\"Editar\" src=\"https://cdn.goconqr.com/assets/icon_tile_edit-1411fc30cba8264fb64922d37af54a7a9049521652929ecc1046879fcc294b90.png\" /\u003e","icon_tile_info":"\u003cimg alt=\"Info\" title=\"Info\" src=\"https://cdn.goconqr.com/assets/icon_tile_info-0f315233c266bb17f7f5e32169a05b16618e31b11994218cc26dfaf3904d4b31.png\" /\u003e","icon_tile_stats":"\u003cimg alt=\"Estadísticas de Rendimiento\" title=\"Estadísticas de Rendimiento\" src=\"https://cdn.goconqr.com/assets/icon_tile_stats-e7223b9f739318f03d937c42115a405b11497f0a45e5ed3dedf645e4844597a6.png\" /\u003e","icon_tile_view":"\u003cspan class=\"icon_view tile_icon spite bg-icon-eye\" title=\"Visitas\"\u003e\u003c/span\u003e","icon_tile_pin_small":"\u003cspan class=\"tile_icon sprite bg-icon-pin_small\" title=\"Pins\"\u003e\u003c/span\u003e","icon_tile_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tile_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","icon_tile_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_quiz-8cfbec76382a70d62332c24976d9118103546841e534ca8a12023619df17c2de.png\" /\u003e","icon_tile_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_note-16a089701666e3584952ac598c3118bf155baab43f3dec2e01aa0315285d8d89.png\" /\u003e","icon_tile_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_slide_set-be23b92bd892bf8fd291d4203f8dc30ecb814312042ad9775a9d4aafd7f8bd35.png\" /\u003e","icon_tile_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tilesmall_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_tilesmall_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","icon_tilesmall_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_quiz-44c8b3a78599e8a0fbf8c3aec470e90250d31309e7597c539b86c4159e7d9c79.png\" /\u003e","icon_tilesmall_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_note-b431a9ec3545ef46039d97aa9f26f00f2676402a12035570e93b7ba81038e585.png\" /\u003e","icon_tilesmall_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_slide_set-8423100c2ff41f919ef96607b431707c463c2d426a623abff566706bb3bfd006.png\" /\u003e","icon_tilesmall_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_large_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_large_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_large_flash_card_deck-d617baa132acfa20dfa654bc47eff80992da0a965ef550a0a9ff8697ee5e973e.png\" /\u003e","icon_large_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_large_quiz-f4bdd38561c50948e253432116425f04d622fc539ddc366be0702e883a90f90c.png\" /\u003e","icon_large_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_large_note-32e96f618d5330c58e910558efaf12e7d0eb043fc753b13bfb36fa13c9c9333a.png\" /\u003e","icon_large_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_large_slide_set-52db34816e5fed43d5b36d5619a7bfc3215a577e24fbfb10e62eaa9377863f38.png\" /\u003e","icon_large_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_tilesmall_private":"\u003cspan class=\"icon_tilesmall_private sprite bg-icon-lock_small\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tilesmall_pin":"\u003cspan class=\"icon_tilesmall_pin sprite bg-icon-pin_small\" title=\"Translation missing: es-CR.general.tooltips.study_aid.pin\"\u003e\u003c/span\u003e","generic_study_aid_presenter":{"id":12966460,"title":"Marketing Capítulo 1- Phillip Kotler/Gary Amstrong","study_aid_type":"mind_map","clazz":"MindMap","type":"Mapa Mental","icon":"icon_mind_map.png","icon_small":"icon_tilesmall_mind_map.png","icon_large":"icon_large_mind_map.png","average_rating":0,"total_ratings":0,"author_avatar":"\u003cimg alt=\"Paula Vásquez Torres\" title=\"Paula Vásquez Torres\" src=\"https://secure.gravatar.com/avatar/ba26616279e70059a84601b631850850?default=retro\u0026rating=PG\u0026size=33\" width=\"33\" height=\"33\" /\u003e","author_avatar_url":"https://secure.gravatar.com/avatar/ba26616279e70059a84601b631850850?default=retro\u0026rating=PG\u0026size=40","url":"/mapamental/12966460/marketing-capitulo-1-phillip-kotler-gary-amstrong","author_url":"\u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/5487023\"\u003ePaula Vásquez Torres\u003c/a\u003e","author_profile_url":"/es/profiles/5487023","description":null,"short_description":null,"author_name":"Paula Vásquez Torres","last_updated":"Actualizado por última vez hace alrededor de 6 años","created_at":"2018-03-23T01:22:26Z","created_by_at":" hace alrededor de 6 años por \u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/5487023\"\u003ePaula Vásquez Torres\u003c/a\u003e","created_by":"por \u003ca class=\"user_link tex2jax_ignore \" href=\"/es/profiles/5487023\"\u003ePaula Vásquez Torres\u003c/a\u003e","created_time_ago":" hace alrededor de 6 años","updated_at":"2018-03-23T02:51:23Z","updated_time_ago":" hace alrededor de 6 años","private":false,"private_label":false,"tag_list":["marketing","empresa","estrategia","etapas del marketing","kotler","amstrong"],"has_tags":true,"tag_count":6,"is_deleted":false,"is_copy":false,"play_tooltip":"Iniciar","info_tooltip":"Info","stats_tooltip":"Estadísticas de Rendimiento","private_tooltip":"Privado","actions_tooltip":"Acciones","state_icon":"\u003cimg class=\"resource_state_icon tile_tooltip nav-tooltip\" alt=\"Publicado (puede ser copiado)\" title=\"Publicado (puede ser copiado)\" data-study-aid-id=\"12966460\" src=\"https://cdn.goconqr.com/assets/icon_state_published_copyable.png\" /\u003e","study_aid_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","study_aid_small_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","edit_url":"/es/mind_maps/12966460/edit","teams_share_info":{"class":"teams-share-button","target":"_blank","rel":"noopener noreferrer","title":"Compartir en MS Teams","data-href":"https://teams.microsoft.com/l/stage/e5e5c455-c92a-46b7-adbc-da0f9a3e787f/0?context={\"contentUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fp%2F12966460%3Fframe%3Dtrue%26ms_teams%3D1%26stage_view%3D1\",\"websiteUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fmapamental%2F12966460%2Fmarketing-capitulo-1-phillip-kotler-gary-amstrong\",\"name\":\"Marketing+Cap%C3%ADtulo+1-+Phillip+Kotler%2FGary+Amstrong\"}","data-icon-px-size":"60","data-preview":true},"icon_tile_pin":"\u003cspan class=\"icon_pin tile_tooltip sprite bg-icon-pin\" title=\"Pineado\"\u003e\u003c/span\u003e","icon_tile_private":"\u003cspan class=\"icon_private tile_tooltip sprite bg-icon-lock\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tile_play":"\u003cspan class=\"sprite bg-icon-control_ellipse\" title=\"Iniciar\"\u003e\u003c/span\u003e","icon_tile_edit":"\u003cimg alt=\"Editar\" title=\"Editar\" src=\"https://cdn.goconqr.com/assets/icon_tile_edit-1411fc30cba8264fb64922d37af54a7a9049521652929ecc1046879fcc294b90.png\" /\u003e","icon_tile_info":"\u003cimg alt=\"Info\" title=\"Info\" src=\"https://cdn.goconqr.com/assets/icon_tile_info-0f315233c266bb17f7f5e32169a05b16618e31b11994218cc26dfaf3904d4b31.png\" /\u003e","icon_tile_stats":"\u003cimg alt=\"Estadísticas de Rendimiento\" title=\"Estadísticas de Rendimiento\" src=\"https://cdn.goconqr.com/assets/icon_tile_stats-e7223b9f739318f03d937c42115a405b11497f0a45e5ed3dedf645e4844597a6.png\" /\u003e","icon_tile_view":"\u003cspan class=\"icon_view tile_icon spite bg-icon-eye\" title=\"Visitas\"\u003e\u003c/span\u003e","icon_tile_pin_small":"\u003cspan class=\"tile_icon sprite bg-icon-pin_small\" title=\"Pins\"\u003e\u003c/span\u003e","icon_tile_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tile_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","icon_tile_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_quiz-8cfbec76382a70d62332c24976d9118103546841e534ca8a12023619df17c2de.png\" /\u003e","icon_tile_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_note-16a089701666e3584952ac598c3118bf155baab43f3dec2e01aa0315285d8d89.png\" /\u003e","icon_tile_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_slide_set-be23b92bd892bf8fd291d4203f8dc30ecb814312042ad9775a9d4aafd7f8bd35.png\" /\u003e","icon_tile_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tilesmall_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_tilesmall_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","icon_tilesmall_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_quiz-44c8b3a78599e8a0fbf8c3aec470e90250d31309e7597c539b86c4159e7d9c79.png\" /\u003e","icon_tilesmall_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_note-b431a9ec3545ef46039d97aa9f26f00f2676402a12035570e93b7ba81038e585.png\" /\u003e","icon_tilesmall_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_slide_set-8423100c2ff41f919ef96607b431707c463c2d426a623abff566706bb3bfd006.png\" /\u003e","icon_tilesmall_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_large_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_large_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_large_flash_card_deck-d617baa132acfa20dfa654bc47eff80992da0a965ef550a0a9ff8697ee5e973e.png\" /\u003e","icon_large_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_large_quiz-f4bdd38561c50948e253432116425f04d622fc539ddc366be0702e883a90f90c.png\" /\u003e","icon_large_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_large_note-32e96f618d5330c58e910558efaf12e7d0eb043fc753b13bfb36fa13c9c9333a.png\" /\u003e","icon_large_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_large_slide_set-52db34816e5fed43d5b36d5619a7bfc3215a577e24fbfb10e62eaa9377863f38.png\" /\u003e","icon_large_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_tilesmall_private":"\u003cspan class=\"icon_tilesmall_private sprite bg-icon-lock_small\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tilesmall_pin":"\u003cspan class=\"icon_tilesmall_pin sprite bg-icon-pin_small\" title=\"Translation missing: es-CR.general.tooltips.study_aid.pin\"\u003e\u003c/span\u003e"},"permissions":["read","share"],"subject_id":13636154,"subject":"Sin asignar","subject_icon":"icon-question-sign","pinned_count":0,"view_count":345,"public":true,"published":true,"copyable":true,"show_checkbox":false,"pinned_by":false,"authored_by":false,"has_data_capture_form":false,"logged_in":false,"new_share":false,"edit_tooltip":"No se puede copiar","edit_clazz":"switch_to_edit disabled","edit_image":"lock.png","edit_mode_html_markup":"span","institution_member":false},{"id":15392583,"title":"Mercadotecnia","study_aid_type":"mind_map","clazz":"MindMap","type":"Mapa Mental","icon":"icon_mind_map.png","icon_small":"icon_tilesmall_mind_map.png","icon_large":"icon_large_mind_map.png","average_rating":0,"total_ratings":0,"author_avatar":"\u003cimg alt=\"Michel Rivera\" title=\"Michel Rivera\" src=\"https://secure.gravatar.com/avatar/cec0f3a60944754ee20522233cf68689?default=retro\u0026rating=PG\u0026size=33\" width=\"33\" height=\"33\" /\u003e","author_avatar_url":"https://secure.gravatar.com/avatar/cec0f3a60944754ee20522233cf68689?default=retro\u0026rating=PG\u0026size=40","url":"/mapamental/15392583/mercadotecnia","author_url":"\u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/6409045\"\u003eMichel Rivera\u003c/a\u003e","author_profile_url":"/es/profiles/6409045","description":"Fidelización","short_description":"Fidelización","author_name":"Michel Rivera","last_updated":"Actualizado por última vez hace más de 5 años","created_at":"2018-10-02T16:03:11Z","created_by_at":" hace más de 5 años por \u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/6409045\"\u003eMichel Rivera\u003c/a\u003e","created_by":"por \u003ca class=\"user_link tex2jax_ignore \" href=\"/es/profiles/6409045\"\u003eMichel Rivera\u003c/a\u003e","created_time_ago":" hace más de 5 años","updated_at":"2018-10-02T22:41:20Z","updated_time_ago":" hace más de 5 años","private":false,"private_label":false,"tag_list":["kotler"],"has_tags":true,"tag_count":1,"is_deleted":false,"is_copy":false,"play_tooltip":"Iniciar","info_tooltip":"Info","stats_tooltip":"Estadísticas de Rendimiento","private_tooltip":"Privado","actions_tooltip":"Acciones","state_icon":"\u003cimg class=\"resource_state_icon tile_tooltip nav-tooltip\" alt=\"Publicado (puede ser copiado)\" title=\"Publicado (puede ser copiado)\" data-study-aid-id=\"15392583\" src=\"https://cdn.goconqr.com/assets/icon_state_published_copyable.png\" /\u003e","study_aid_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","study_aid_small_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","edit_url":"/es/mind_maps/15392583/edit","teams_share_info":{"class":"teams-share-button","target":"_blank","rel":"noopener noreferrer","title":"Compartir en MS Teams","data-href":"https://teams.microsoft.com/l/stage/e5e5c455-c92a-46b7-adbc-da0f9a3e787f/0?context={\"contentUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fp%2F15392583%3Fframe%3Dtrue%26ms_teams%3D1%26stage_view%3D1\",\"websiteUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fmapamental%2F15392583%2Fmercadotecnia\",\"name\":\"Mercadotecnia\"}","data-icon-px-size":"60","data-preview":true},"icon_tile_pin":"\u003cspan class=\"icon_pin tile_tooltip sprite bg-icon-pin\" title=\"Pineado\"\u003e\u003c/span\u003e","icon_tile_private":"\u003cspan class=\"icon_private tile_tooltip sprite bg-icon-lock\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tile_play":"\u003cspan class=\"sprite bg-icon-control_ellipse\" title=\"Iniciar\"\u003e\u003c/span\u003e","icon_tile_edit":"\u003cimg alt=\"Editar\" title=\"Editar\" src=\"https://cdn.goconqr.com/assets/icon_tile_edit-1411fc30cba8264fb64922d37af54a7a9049521652929ecc1046879fcc294b90.png\" /\u003e","icon_tile_info":"\u003cimg alt=\"Info\" title=\"Info\" src=\"https://cdn.goconqr.com/assets/icon_tile_info-0f315233c266bb17f7f5e32169a05b16618e31b11994218cc26dfaf3904d4b31.png\" /\u003e","icon_tile_stats":"\u003cimg alt=\"Estadísticas de Rendimiento\" title=\"Estadísticas de Rendimiento\" src=\"https://cdn.goconqr.com/assets/icon_tile_stats-e7223b9f739318f03d937c42115a405b11497f0a45e5ed3dedf645e4844597a6.png\" /\u003e","icon_tile_view":"\u003cspan class=\"icon_view tile_icon spite bg-icon-eye\" title=\"Visitas\"\u003e\u003c/span\u003e","icon_tile_pin_small":"\u003cspan class=\"tile_icon sprite bg-icon-pin_small\" title=\"Pins\"\u003e\u003c/span\u003e","icon_tile_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tile_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","icon_tile_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_quiz-8cfbec76382a70d62332c24976d9118103546841e534ca8a12023619df17c2de.png\" /\u003e","icon_tile_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_note-16a089701666e3584952ac598c3118bf155baab43f3dec2e01aa0315285d8d89.png\" /\u003e","icon_tile_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_slide_set-be23b92bd892bf8fd291d4203f8dc30ecb814312042ad9775a9d4aafd7f8bd35.png\" /\u003e","icon_tile_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tilesmall_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_tilesmall_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","icon_tilesmall_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_quiz-44c8b3a78599e8a0fbf8c3aec470e90250d31309e7597c539b86c4159e7d9c79.png\" /\u003e","icon_tilesmall_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_note-b431a9ec3545ef46039d97aa9f26f00f2676402a12035570e93b7ba81038e585.png\" /\u003e","icon_tilesmall_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_slide_set-8423100c2ff41f919ef96607b431707c463c2d426a623abff566706bb3bfd006.png\" /\u003e","icon_tilesmall_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_large_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_large_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_large_flash_card_deck-d617baa132acfa20dfa654bc47eff80992da0a965ef550a0a9ff8697ee5e973e.png\" /\u003e","icon_large_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_large_quiz-f4bdd38561c50948e253432116425f04d622fc539ddc366be0702e883a90f90c.png\" /\u003e","icon_large_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_large_note-32e96f618d5330c58e910558efaf12e7d0eb043fc753b13bfb36fa13c9c9333a.png\" /\u003e","icon_large_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_large_slide_set-52db34816e5fed43d5b36d5619a7bfc3215a577e24fbfb10e62eaa9377863f38.png\" /\u003e","icon_large_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_tilesmall_private":"\u003cspan class=\"icon_tilesmall_private sprite bg-icon-lock_small\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tilesmall_pin":"\u003cspan class=\"icon_tilesmall_pin sprite bg-icon-pin_small\" title=\"Translation missing: es-CR.general.tooltips.study_aid.pin\"\u003e\u003c/span\u003e","generic_study_aid_presenter":{"id":15392583,"title":"Mercadotecnia","study_aid_type":"mind_map","clazz":"MindMap","type":"Mapa Mental","icon":"icon_mind_map.png","icon_small":"icon_tilesmall_mind_map.png","icon_large":"icon_large_mind_map.png","average_rating":0,"total_ratings":0,"author_avatar":"\u003cimg alt=\"Michel Rivera\" title=\"Michel Rivera\" src=\"https://secure.gravatar.com/avatar/cec0f3a60944754ee20522233cf68689?default=retro\u0026rating=PG\u0026size=33\" width=\"33\" height=\"33\" /\u003e","author_avatar_url":"https://secure.gravatar.com/avatar/cec0f3a60944754ee20522233cf68689?default=retro\u0026rating=PG\u0026size=40","url":"/mapamental/15392583/mercadotecnia","author_url":"\u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/6409045\"\u003eMichel Rivera\u003c/a\u003e","author_profile_url":"/es/profiles/6409045","description":"Fidelización","short_description":"Fidelización","author_name":"Michel Rivera","last_updated":"Actualizado por última vez hace más de 5 años","created_at":"2018-10-02T16:03:11Z","created_by_at":" hace más de 5 años por \u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/6409045\"\u003eMichel Rivera\u003c/a\u003e","created_by":"por \u003ca class=\"user_link tex2jax_ignore \" href=\"/es/profiles/6409045\"\u003eMichel Rivera\u003c/a\u003e","created_time_ago":" hace más de 5 años","updated_at":"2018-10-02T22:41:20Z","updated_time_ago":" hace más de 5 años","private":false,"private_label":false,"tag_list":["kotler"],"has_tags":true,"tag_count":1,"is_deleted":false,"is_copy":false,"play_tooltip":"Iniciar","info_tooltip":"Info","stats_tooltip":"Estadísticas de Rendimiento","private_tooltip":"Privado","actions_tooltip":"Acciones","state_icon":"\u003cimg class=\"resource_state_icon tile_tooltip nav-tooltip\" alt=\"Publicado (puede ser copiado)\" title=\"Publicado (puede ser copiado)\" data-study-aid-id=\"15392583\" src=\"https://cdn.goconqr.com/assets/icon_state_published_copyable.png\" /\u003e","study_aid_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","study_aid_small_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","edit_url":"/es/mind_maps/15392583/edit","teams_share_info":{"class":"teams-share-button","target":"_blank","rel":"noopener noreferrer","title":"Compartir en MS Teams","data-href":"https://teams.microsoft.com/l/stage/e5e5c455-c92a-46b7-adbc-da0f9a3e787f/0?context={\"contentUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fp%2F15392583%3Fframe%3Dtrue%26ms_teams%3D1%26stage_view%3D1\",\"websiteUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fmapamental%2F15392583%2Fmercadotecnia\",\"name\":\"Mercadotecnia\"}","data-icon-px-size":"60","data-preview":true},"icon_tile_pin":"\u003cspan class=\"icon_pin tile_tooltip sprite bg-icon-pin\" title=\"Pineado\"\u003e\u003c/span\u003e","icon_tile_private":"\u003cspan class=\"icon_private tile_tooltip sprite bg-icon-lock\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tile_play":"\u003cspan class=\"sprite bg-icon-control_ellipse\" title=\"Iniciar\"\u003e\u003c/span\u003e","icon_tile_edit":"\u003cimg alt=\"Editar\" title=\"Editar\" src=\"https://cdn.goconqr.com/assets/icon_tile_edit-1411fc30cba8264fb64922d37af54a7a9049521652929ecc1046879fcc294b90.png\" /\u003e","icon_tile_info":"\u003cimg alt=\"Info\" title=\"Info\" src=\"https://cdn.goconqr.com/assets/icon_tile_info-0f315233c266bb17f7f5e32169a05b16618e31b11994218cc26dfaf3904d4b31.png\" /\u003e","icon_tile_stats":"\u003cimg alt=\"Estadísticas de Rendimiento\" title=\"Estadísticas de Rendimiento\" src=\"https://cdn.goconqr.com/assets/icon_tile_stats-e7223b9f739318f03d937c42115a405b11497f0a45e5ed3dedf645e4844597a6.png\" /\u003e","icon_tile_view":"\u003cspan class=\"icon_view tile_icon spite bg-icon-eye\" title=\"Visitas\"\u003e\u003c/span\u003e","icon_tile_pin_small":"\u003cspan class=\"tile_icon sprite bg-icon-pin_small\" title=\"Pins\"\u003e\u003c/span\u003e","icon_tile_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tile_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","icon_tile_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_quiz-8cfbec76382a70d62332c24976d9118103546841e534ca8a12023619df17c2de.png\" /\u003e","icon_tile_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_note-16a089701666e3584952ac598c3118bf155baab43f3dec2e01aa0315285d8d89.png\" /\u003e","icon_tile_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_slide_set-be23b92bd892bf8fd291d4203f8dc30ecb814312042ad9775a9d4aafd7f8bd35.png\" /\u003e","icon_tile_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tilesmall_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_tilesmall_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","icon_tilesmall_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_quiz-44c8b3a78599e8a0fbf8c3aec470e90250d31309e7597c539b86c4159e7d9c79.png\" /\u003e","icon_tilesmall_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_note-b431a9ec3545ef46039d97aa9f26f00f2676402a12035570e93b7ba81038e585.png\" /\u003e","icon_tilesmall_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_slide_set-8423100c2ff41f919ef96607b431707c463c2d426a623abff566706bb3bfd006.png\" /\u003e","icon_tilesmall_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_large_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_large_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_large_flash_card_deck-d617baa132acfa20dfa654bc47eff80992da0a965ef550a0a9ff8697ee5e973e.png\" /\u003e","icon_large_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_large_quiz-f4bdd38561c50948e253432116425f04d622fc539ddc366be0702e883a90f90c.png\" /\u003e","icon_large_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_large_note-32e96f618d5330c58e910558efaf12e7d0eb043fc753b13bfb36fa13c9c9333a.png\" /\u003e","icon_large_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_large_slide_set-52db34816e5fed43d5b36d5619a7bfc3215a577e24fbfb10e62eaa9377863f38.png\" /\u003e","icon_large_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_tilesmall_private":"\u003cspan class=\"icon_tilesmall_private sprite bg-icon-lock_small\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tilesmall_pin":"\u003cspan class=\"icon_tilesmall_pin sprite bg-icon-pin_small\" title=\"Translation missing: es-CR.general.tooltips.study_aid.pin\"\u003e\u003c/span\u003e"},"permissions":["read","share"],"subject_id":17117782,"subject":"Sin asignar","subject_icon":"icon-question-sign","pinned_count":0,"view_count":11,"public":true,"published":true,"copyable":true,"show_checkbox":false,"pinned_by":false,"authored_by":false,"has_data_capture_form":false,"logged_in":false,"new_share":false,"edit_tooltip":"No se puede copiar","edit_clazz":"switch_to_edit disabled","edit_image":"lock.png","edit_mode_html_markup":"span","institution_member":false},{"id":16215432,"title":"DEFINICIÓN DE MARKETING Y PROCESO DE MARKETING","study_aid_type":"mind_map","clazz":"MindMap","type":"Mapa Mental","icon":"icon_mind_map.png","icon_small":"icon_tilesmall_mind_map.png","icon_large":"icon_large_mind_map.png","average_rating":0,"total_ratings":0,"author_avatar":"\u003cimg alt=\"Jese Quiroga Rivero\" title=\"Jese Quiroga Rivero\" src=\"https://secure.gravatar.com/avatar/ea313548f12e6db01449d63b1b144bc7?default=retro\u0026rating=PG\u0026size=33\" width=\"33\" height=\"33\" /\u003e","author_avatar_url":"https://secure.gravatar.com/avatar/ea313548f12e6db01449d63b1b144bc7?default=retro\u0026rating=PG\u0026size=40","url":"/mapamental/16215432/definicion-de-marketing-y-proceso-de-marketing","author_url":"\u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/6693324\"\u003eJese Quiroga Rivero\u003c/a\u003e","author_profile_url":"/es/profiles/6693324","description":"REFERENCIA BIBLIOGRÁFICA \"Kotler, P. \u0026 Armstrong, G. (2007). PARTE 1 Definición de marketing y el proceso de marketing. En: MARKETING para Latinoamérica (pp. 2-36). México: PEARSON EDUCACIÓN\".","short_description":"REFERENCIA BIBLIOGRÁFICA \u0026quot;Kotler, P. \u0026amp; Armstrong, G. (2007). PARTE 1 Definición de marketing y el proceso de marketing. En: MARKETING para Latinoamérica (pp. 2-36). México: PEARSON EDUCACIÓN\u0026quot;.","author_name":"Jese Quiroga Rivero","last_updated":"Actualizado por última vez hace más de 5 años","created_at":"2018-11-30T20:49:58Z","created_by_at":" hace más de 5 años por \u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/6693324\"\u003eJese Quiroga Rivero\u003c/a\u003e","created_by":"por \u003ca class=\"user_link tex2jax_ignore \" href=\"/es/profiles/6693324\"\u003eJese Quiroga Rivero\u003c/a\u003e","created_time_ago":" hace más de 5 años","updated_at":"2018-11-30T20:50:48Z","updated_time_ago":" hace más de 5 años","private":false,"private_label":false,"tag_list":["marketing","clientes","relaciones","administracion","kotler","proceso","definicion"],"has_tags":true,"tag_count":7,"is_deleted":false,"is_copy":true,"play_tooltip":"Iniciar","info_tooltip":"Info","stats_tooltip":"Estadísticas de Rendimiento","private_tooltip":"Privado","actions_tooltip":"Acciones","state_icon":"\u003cimg class=\"resource_state_icon tile_tooltip nav-tooltip\" alt=\"Publicado (puede ser copiado)\" title=\"Publicado (puede ser copiado)\" data-study-aid-id=\"16215432\" src=\"https://cdn.goconqr.com/assets/icon_state_published_copyable.png\" /\u003e","study_aid_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","study_aid_small_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","edit_url":"/es/mind_maps/16215432/edit","teams_share_info":{"class":"teams-share-button","target":"_blank","rel":"noopener noreferrer","title":"Compartir en MS Teams","data-href":"https://teams.microsoft.com/l/stage/e5e5c455-c92a-46b7-adbc-da0f9a3e787f/0?context={\"contentUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fp%2F16215432%3Fframe%3Dtrue%26ms_teams%3D1%26stage_view%3D1\",\"websiteUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fmapamental%2F16215432%2Fdefinicion-de-marketing-y-proceso-de-marketing\",\"name\":\"DEFINICI%C3%93N+DE+MARKETING+Y+PROCESO+DE+MARKETING\"}","data-icon-px-size":"60","data-preview":true},"icon_tile_pin":"\u003cspan class=\"icon_pin tile_tooltip sprite bg-icon-pin\" title=\"Pineado\"\u003e\u003c/span\u003e","icon_tile_private":"\u003cspan class=\"icon_private tile_tooltip sprite bg-icon-lock\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tile_play":"\u003cspan class=\"sprite bg-icon-control_ellipse\" title=\"Iniciar\"\u003e\u003c/span\u003e","icon_tile_edit":"\u003cimg alt=\"Editar\" title=\"Editar\" src=\"https://cdn.goconqr.com/assets/icon_tile_edit-1411fc30cba8264fb64922d37af54a7a9049521652929ecc1046879fcc294b90.png\" /\u003e","icon_tile_info":"\u003cimg alt=\"Info\" title=\"Info\" src=\"https://cdn.goconqr.com/assets/icon_tile_info-0f315233c266bb17f7f5e32169a05b16618e31b11994218cc26dfaf3904d4b31.png\" /\u003e","icon_tile_stats":"\u003cimg alt=\"Estadísticas de Rendimiento\" title=\"Estadísticas de Rendimiento\" src=\"https://cdn.goconqr.com/assets/icon_tile_stats-e7223b9f739318f03d937c42115a405b11497f0a45e5ed3dedf645e4844597a6.png\" /\u003e","icon_tile_view":"\u003cspan class=\"icon_view tile_icon spite bg-icon-eye\" title=\"Visitas\"\u003e\u003c/span\u003e","icon_tile_pin_small":"\u003cspan class=\"tile_icon sprite bg-icon-pin_small\" title=\"Pins\"\u003e\u003c/span\u003e","icon_tile_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tile_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","icon_tile_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_quiz-8cfbec76382a70d62332c24976d9118103546841e534ca8a12023619df17c2de.png\" /\u003e","icon_tile_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_note-16a089701666e3584952ac598c3118bf155baab43f3dec2e01aa0315285d8d89.png\" /\u003e","icon_tile_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_slide_set-be23b92bd892bf8fd291d4203f8dc30ecb814312042ad9775a9d4aafd7f8bd35.png\" /\u003e","icon_tile_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tilesmall_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_tilesmall_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","icon_tilesmall_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_quiz-44c8b3a78599e8a0fbf8c3aec470e90250d31309e7597c539b86c4159e7d9c79.png\" /\u003e","icon_tilesmall_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_note-b431a9ec3545ef46039d97aa9f26f00f2676402a12035570e93b7ba81038e585.png\" /\u003e","icon_tilesmall_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_slide_set-8423100c2ff41f919ef96607b431707c463c2d426a623abff566706bb3bfd006.png\" /\u003e","icon_tilesmall_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_large_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_large_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_large_flash_card_deck-d617baa132acfa20dfa654bc47eff80992da0a965ef550a0a9ff8697ee5e973e.png\" /\u003e","icon_large_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_large_quiz-f4bdd38561c50948e253432116425f04d622fc539ddc366be0702e883a90f90c.png\" /\u003e","icon_large_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_large_note-32e96f618d5330c58e910558efaf12e7d0eb043fc753b13bfb36fa13c9c9333a.png\" /\u003e","icon_large_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_large_slide_set-52db34816e5fed43d5b36d5619a7bfc3215a577e24fbfb10e62eaa9377863f38.png\" /\u003e","icon_large_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_tilesmall_private":"\u003cspan class=\"icon_tilesmall_private sprite bg-icon-lock_small\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tilesmall_pin":"\u003cspan class=\"icon_tilesmall_pin sprite bg-icon-pin_small\" title=\"Translation missing: es-CR.general.tooltips.study_aid.pin\"\u003e\u003c/span\u003e","generic_study_aid_presenter":{"id":16215432,"title":"DEFINICIÓN DE MARKETING Y PROCESO DE MARKETING","study_aid_type":"mind_map","clazz":"MindMap","type":"Mapa Mental","icon":"icon_mind_map.png","icon_small":"icon_tilesmall_mind_map.png","icon_large":"icon_large_mind_map.png","average_rating":0,"total_ratings":0,"author_avatar":"\u003cimg alt=\"Jese Quiroga Rivero\" title=\"Jese Quiroga Rivero\" src=\"https://secure.gravatar.com/avatar/ea313548f12e6db01449d63b1b144bc7?default=retro\u0026rating=PG\u0026size=33\" width=\"33\" height=\"33\" /\u003e","author_avatar_url":"https://secure.gravatar.com/avatar/ea313548f12e6db01449d63b1b144bc7?default=retro\u0026rating=PG\u0026size=40","url":"/mapamental/16215432/definicion-de-marketing-y-proceso-de-marketing","author_url":"\u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/6693324\"\u003eJese Quiroga Rivero\u003c/a\u003e","author_profile_url":"/es/profiles/6693324","description":"REFERENCIA BIBLIOGRÁFICA \"Kotler, P. \u0026 Armstrong, G. (2007). PARTE 1 Definición de marketing y el proceso de marketing. En: MARKETING para Latinoamérica (pp. 2-36). México: PEARSON EDUCACIÓN\".","short_description":"REFERENCIA BIBLIOGRÁFICA \u0026quot;Kotler, P. \u0026amp; Armstrong, G. (2007). PARTE 1 Definición de marketing y el proceso de marketing. En: MARKETING para Latinoamérica (pp. 2-36). México: PEARSON EDUCACIÓN\u0026quot;.","author_name":"Jese Quiroga Rivero","last_updated":"Actualizado por última vez hace más de 5 años","created_at":"2018-11-30T20:49:58Z","created_by_at":" hace más de 5 años por \u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/6693324\"\u003eJese Quiroga Rivero\u003c/a\u003e","created_by":"por \u003ca class=\"user_link tex2jax_ignore \" href=\"/es/profiles/6693324\"\u003eJese Quiroga Rivero\u003c/a\u003e","created_time_ago":" hace más de 5 años","updated_at":"2018-11-30T20:50:48Z","updated_time_ago":" hace más de 5 años","private":false,"private_label":false,"tag_list":["marketing","clientes","relaciones","administracion","kotler","proceso","definicion"],"has_tags":true,"tag_count":7,"is_deleted":false,"is_copy":true,"play_tooltip":"Iniciar","info_tooltip":"Info","stats_tooltip":"Estadísticas de Rendimiento","private_tooltip":"Privado","actions_tooltip":"Acciones","state_icon":"\u003cimg class=\"resource_state_icon tile_tooltip nav-tooltip\" alt=\"Publicado (puede ser copiado)\" title=\"Publicado (puede ser copiado)\" data-study-aid-id=\"16215432\" src=\"https://cdn.goconqr.com/assets/icon_state_published_copyable.png\" /\u003e","study_aid_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","study_aid_small_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","edit_url":"/es/mind_maps/16215432/edit","teams_share_info":{"class":"teams-share-button","target":"_blank","rel":"noopener noreferrer","title":"Compartir en MS Teams","data-href":"https://teams.microsoft.com/l/stage/e5e5c455-c92a-46b7-adbc-da0f9a3e787f/0?context={\"contentUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fp%2F16215432%3Fframe%3Dtrue%26ms_teams%3D1%26stage_view%3D1\",\"websiteUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fmapamental%2F16215432%2Fdefinicion-de-marketing-y-proceso-de-marketing\",\"name\":\"DEFINICI%C3%93N+DE+MARKETING+Y+PROCESO+DE+MARKETING\"}","data-icon-px-size":"60","data-preview":true},"icon_tile_pin":"\u003cspan class=\"icon_pin tile_tooltip sprite bg-icon-pin\" title=\"Pineado\"\u003e\u003c/span\u003e","icon_tile_private":"\u003cspan class=\"icon_private tile_tooltip sprite bg-icon-lock\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tile_play":"\u003cspan class=\"sprite bg-icon-control_ellipse\" title=\"Iniciar\"\u003e\u003c/span\u003e","icon_tile_edit":"\u003cimg alt=\"Editar\" title=\"Editar\" src=\"https://cdn.goconqr.com/assets/icon_tile_edit-1411fc30cba8264fb64922d37af54a7a9049521652929ecc1046879fcc294b90.png\" /\u003e","icon_tile_info":"\u003cimg alt=\"Info\" title=\"Info\" src=\"https://cdn.goconqr.com/assets/icon_tile_info-0f315233c266bb17f7f5e32169a05b16618e31b11994218cc26dfaf3904d4b31.png\" /\u003e","icon_tile_stats":"\u003cimg alt=\"Estadísticas de Rendimiento\" title=\"Estadísticas de Rendimiento\" src=\"https://cdn.goconqr.com/assets/icon_tile_stats-e7223b9f739318f03d937c42115a405b11497f0a45e5ed3dedf645e4844597a6.png\" /\u003e","icon_tile_view":"\u003cspan class=\"icon_view tile_icon spite bg-icon-eye\" title=\"Visitas\"\u003e\u003c/span\u003e","icon_tile_pin_small":"\u003cspan class=\"tile_icon sprite bg-icon-pin_small\" title=\"Pins\"\u003e\u003c/span\u003e","icon_tile_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tile_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","icon_tile_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_quiz-8cfbec76382a70d62332c24976d9118103546841e534ca8a12023619df17c2de.png\" /\u003e","icon_tile_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_note-16a089701666e3584952ac598c3118bf155baab43f3dec2e01aa0315285d8d89.png\" /\u003e","icon_tile_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_slide_set-be23b92bd892bf8fd291d4203f8dc30ecb814312042ad9775a9d4aafd7f8bd35.png\" /\u003e","icon_tile_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tilesmall_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_tilesmall_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","icon_tilesmall_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_quiz-44c8b3a78599e8a0fbf8c3aec470e90250d31309e7597c539b86c4159e7d9c79.png\" /\u003e","icon_tilesmall_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_note-b431a9ec3545ef46039d97aa9f26f00f2676402a12035570e93b7ba81038e585.png\" /\u003e","icon_tilesmall_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_slide_set-8423100c2ff41f919ef96607b431707c463c2d426a623abff566706bb3bfd006.png\" /\u003e","icon_tilesmall_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_large_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_large_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_large_flash_card_deck-d617baa132acfa20dfa654bc47eff80992da0a965ef550a0a9ff8697ee5e973e.png\" /\u003e","icon_large_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_large_quiz-f4bdd38561c50948e253432116425f04d622fc539ddc366be0702e883a90f90c.png\" /\u003e","icon_large_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_large_note-32e96f618d5330c58e910558efaf12e7d0eb043fc753b13bfb36fa13c9c9333a.png\" /\u003e","icon_large_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_large_slide_set-52db34816e5fed43d5b36d5619a7bfc3215a577e24fbfb10e62eaa9377863f38.png\" /\u003e","icon_large_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_tilesmall_private":"\u003cspan class=\"icon_tilesmall_private sprite bg-icon-lock_small\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tilesmall_pin":"\u003cspan class=\"icon_tilesmall_pin sprite bg-icon-pin_small\" title=\"Translation missing: es-CR.general.tooltips.study_aid.pin\"\u003e\u003c/span\u003e"},"permissions":["read","share"],"subject_id":18153848,"subject":"Sin asignar","subject_icon":"icon-question-sign","pinned_count":0,"view_count":1,"public":true,"published":true,"copyable":true,"show_checkbox":false,"pinned_by":false,"authored_by":false,"has_data_capture_form":false,"logged_in":false,"new_share":false,"edit_tooltip":"No se puede copiar","edit_clazz":"switch_to_edit disabled","edit_image":"lock.png","edit_mode_html_markup":"span","institution_member":false},{"id":17960732,"title":"Empresa y Estrategias de Marketing","study_aid_type":"mind_map","clazz":"MindMap","type":"Mapa Mental","icon":"icon_mind_map.png","icon_small":"icon_tilesmall_mind_map.png","icon_large":"icon_large_mind_map.png","average_rating":0,"total_ratings":0,"author_avatar":"\u003cimg width=\"33\" height=\"33\" alt=\"Sebastian Torres\" title=\"Sebastian Torres\" src=\"https://lh5.googleusercontent.com/-G_iRBZ8OVkQ/AAAAAAAAAAI/AAAAAAAACfk/x6hOWG4MXVs/photo.jpg?sz=33\" /\u003e","author_avatar_url":"https://lh5.googleusercontent.com/-G_iRBZ8OVkQ/AAAAAAAAAAI/AAAAAAAACfk/x6hOWG4MXVs/photo.jpg?sz=40","url":"/mapamental/17960732/empresa-y-estrategias-de-marketing","author_url":"\u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/5640878\"\u003eSebastian Torres\u003c/a\u003e","author_profile_url":"/es/profiles/5640878","description":null,"short_description":null,"author_name":"Sebastian Torres","last_updated":"Actualizado por última vez hace alrededor de 5 años","created_at":"2019-05-05T12:47:41Z","created_by_at":" hace alrededor de 5 años por \u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/5640878\"\u003eSebastian Torres\u003c/a\u003e","created_by":"por \u003ca class=\"user_link tex2jax_ignore \" href=\"/es/profiles/5640878\"\u003eSebastian Torres\u003c/a\u003e","created_time_ago":" hace alrededor de 5 años","updated_at":"2019-05-05T13:04:11Z","updated_time_ago":" hace alrededor de 5 años","private":false,"private_label":false,"tag_list":["markting","estrategias de marketing","kotler"],"has_tags":true,"tag_count":3,"is_deleted":false,"is_copy":false,"play_tooltip":"Iniciar","info_tooltip":"Info","stats_tooltip":"Estadísticas de Rendimiento","private_tooltip":"Privado","actions_tooltip":"Acciones","state_icon":"\u003cimg class=\"resource_state_icon tile_tooltip nav-tooltip\" alt=\"Publicado (puede ser copiado)\" title=\"Publicado (puede ser copiado)\" data-study-aid-id=\"17960732\" src=\"https://cdn.goconqr.com/assets/icon_state_published_copyable.png\" /\u003e","study_aid_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","study_aid_small_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","edit_url":"/es/mind_maps/17960732/edit","teams_share_info":{"class":"teams-share-button","target":"_blank","rel":"noopener noreferrer","title":"Compartir en MS Teams","data-href":"https://teams.microsoft.com/l/stage/e5e5c455-c92a-46b7-adbc-da0f9a3e787f/0?context={\"contentUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fp%2F17960732%3Fframe%3Dtrue%26ms_teams%3D1%26stage_view%3D1\",\"websiteUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fmapamental%2F17960732%2Fempresa-y-estrategias-de-marketing\",\"name\":\"Empresa+y+Estrategias+de+Marketing\"}","data-icon-px-size":"60","data-preview":true},"icon_tile_pin":"\u003cspan class=\"icon_pin tile_tooltip sprite bg-icon-pin\" title=\"Pineado\"\u003e\u003c/span\u003e","icon_tile_private":"\u003cspan class=\"icon_private tile_tooltip sprite bg-icon-lock\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tile_play":"\u003cspan class=\"sprite bg-icon-control_ellipse\" title=\"Iniciar\"\u003e\u003c/span\u003e","icon_tile_edit":"\u003cimg alt=\"Editar\" title=\"Editar\" src=\"https://cdn.goconqr.com/assets/icon_tile_edit-1411fc30cba8264fb64922d37af54a7a9049521652929ecc1046879fcc294b90.png\" /\u003e","icon_tile_info":"\u003cimg alt=\"Info\" title=\"Info\" src=\"https://cdn.goconqr.com/assets/icon_tile_info-0f315233c266bb17f7f5e32169a05b16618e31b11994218cc26dfaf3904d4b31.png\" /\u003e","icon_tile_stats":"\u003cimg alt=\"Estadísticas de Rendimiento\" title=\"Estadísticas de Rendimiento\" src=\"https://cdn.goconqr.com/assets/icon_tile_stats-e7223b9f739318f03d937c42115a405b11497f0a45e5ed3dedf645e4844597a6.png\" /\u003e","icon_tile_view":"\u003cspan class=\"icon_view tile_icon spite bg-icon-eye\" title=\"Visitas\"\u003e\u003c/span\u003e","icon_tile_pin_small":"\u003cspan class=\"tile_icon sprite bg-icon-pin_small\" title=\"Pins\"\u003e\u003c/span\u003e","icon_tile_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tile_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","icon_tile_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_quiz-8cfbec76382a70d62332c24976d9118103546841e534ca8a12023619df17c2de.png\" /\u003e","icon_tile_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_note-16a089701666e3584952ac598c3118bf155baab43f3dec2e01aa0315285d8d89.png\" /\u003e","icon_tile_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_slide_set-be23b92bd892bf8fd291d4203f8dc30ecb814312042ad9775a9d4aafd7f8bd35.png\" /\u003e","icon_tile_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tilesmall_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_tilesmall_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","icon_tilesmall_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_quiz-44c8b3a78599e8a0fbf8c3aec470e90250d31309e7597c539b86c4159e7d9c79.png\" /\u003e","icon_tilesmall_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_note-b431a9ec3545ef46039d97aa9f26f00f2676402a12035570e93b7ba81038e585.png\" /\u003e","icon_tilesmall_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_slide_set-8423100c2ff41f919ef96607b431707c463c2d426a623abff566706bb3bfd006.png\" /\u003e","icon_tilesmall_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_large_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_large_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_large_flash_card_deck-d617baa132acfa20dfa654bc47eff80992da0a965ef550a0a9ff8697ee5e973e.png\" /\u003e","icon_large_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_large_quiz-f4bdd38561c50948e253432116425f04d622fc539ddc366be0702e883a90f90c.png\" /\u003e","icon_large_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_large_note-32e96f618d5330c58e910558efaf12e7d0eb043fc753b13bfb36fa13c9c9333a.png\" /\u003e","icon_large_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_large_slide_set-52db34816e5fed43d5b36d5619a7bfc3215a577e24fbfb10e62eaa9377863f38.png\" /\u003e","icon_large_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_tilesmall_private":"\u003cspan class=\"icon_tilesmall_private sprite bg-icon-lock_small\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tilesmall_pin":"\u003cspan class=\"icon_tilesmall_pin sprite bg-icon-pin_small\" title=\"Translation missing: es-CR.general.tooltips.study_aid.pin\"\u003e\u003c/span\u003e","generic_study_aid_presenter":{"id":17960732,"title":"Empresa y Estrategias de Marketing","study_aid_type":"mind_map","clazz":"MindMap","type":"Mapa Mental","icon":"icon_mind_map.png","icon_small":"icon_tilesmall_mind_map.png","icon_large":"icon_large_mind_map.png","average_rating":0,"total_ratings":0,"author_avatar":"\u003cimg width=\"33\" height=\"33\" alt=\"Sebastian Torres\" title=\"Sebastian Torres\" src=\"https://lh5.googleusercontent.com/-G_iRBZ8OVkQ/AAAAAAAAAAI/AAAAAAAACfk/x6hOWG4MXVs/photo.jpg?sz=33\" /\u003e","author_avatar_url":"https://lh5.googleusercontent.com/-G_iRBZ8OVkQ/AAAAAAAAAAI/AAAAAAAACfk/x6hOWG4MXVs/photo.jpg?sz=40","url":"/mapamental/17960732/empresa-y-estrategias-de-marketing","author_url":"\u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/5640878\"\u003eSebastian Torres\u003c/a\u003e","author_profile_url":"/es/profiles/5640878","description":null,"short_description":null,"author_name":"Sebastian Torres","last_updated":"Actualizado por última vez hace alrededor de 5 años","created_at":"2019-05-05T12:47:41Z","created_by_at":" hace alrededor de 5 años por \u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/5640878\"\u003eSebastian Torres\u003c/a\u003e","created_by":"por \u003ca class=\"user_link tex2jax_ignore \" href=\"/es/profiles/5640878\"\u003eSebastian Torres\u003c/a\u003e","created_time_ago":" hace alrededor de 5 años","updated_at":"2019-05-05T13:04:11Z","updated_time_ago":" hace alrededor de 5 años","private":false,"private_label":false,"tag_list":["markting","estrategias de marketing","kotler"],"has_tags":true,"tag_count":3,"is_deleted":false,"is_copy":false,"play_tooltip":"Iniciar","info_tooltip":"Info","stats_tooltip":"Estadísticas de Rendimiento","private_tooltip":"Privado","actions_tooltip":"Acciones","state_icon":"\u003cimg class=\"resource_state_icon tile_tooltip nav-tooltip\" alt=\"Publicado (puede ser copiado)\" title=\"Publicado (puede ser copiado)\" data-study-aid-id=\"17960732\" src=\"https://cdn.goconqr.com/assets/icon_state_published_copyable.png\" /\u003e","study_aid_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","study_aid_small_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","edit_url":"/es/mind_maps/17960732/edit","teams_share_info":{"class":"teams-share-button","target":"_blank","rel":"noopener noreferrer","title":"Compartir en MS Teams","data-href":"https://teams.microsoft.com/l/stage/e5e5c455-c92a-46b7-adbc-da0f9a3e787f/0?context={\"contentUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fp%2F17960732%3Fframe%3Dtrue%26ms_teams%3D1%26stage_view%3D1\",\"websiteUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fmapamental%2F17960732%2Fempresa-y-estrategias-de-marketing\",\"name\":\"Empresa+y+Estrategias+de+Marketing\"}","data-icon-px-size":"60","data-preview":true},"icon_tile_pin":"\u003cspan class=\"icon_pin tile_tooltip sprite bg-icon-pin\" title=\"Pineado\"\u003e\u003c/span\u003e","icon_tile_private":"\u003cspan class=\"icon_private tile_tooltip sprite bg-icon-lock\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tile_play":"\u003cspan class=\"sprite bg-icon-control_ellipse\" title=\"Iniciar\"\u003e\u003c/span\u003e","icon_tile_edit":"\u003cimg alt=\"Editar\" title=\"Editar\" src=\"https://cdn.goconqr.com/assets/icon_tile_edit-1411fc30cba8264fb64922d37af54a7a9049521652929ecc1046879fcc294b90.png\" /\u003e","icon_tile_info":"\u003cimg alt=\"Info\" title=\"Info\" src=\"https://cdn.goconqr.com/assets/icon_tile_info-0f315233c266bb17f7f5e32169a05b16618e31b11994218cc26dfaf3904d4b31.png\" /\u003e","icon_tile_stats":"\u003cimg alt=\"Estadísticas de Rendimiento\" title=\"Estadísticas de Rendimiento\" src=\"https://cdn.goconqr.com/assets/icon_tile_stats-e7223b9f739318f03d937c42115a405b11497f0a45e5ed3dedf645e4844597a6.png\" /\u003e","icon_tile_view":"\u003cspan class=\"icon_view tile_icon spite bg-icon-eye\" title=\"Visitas\"\u003e\u003c/span\u003e","icon_tile_pin_small":"\u003cspan class=\"tile_icon sprite bg-icon-pin_small\" title=\"Pins\"\u003e\u003c/span\u003e","icon_tile_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tile_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","icon_tile_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_quiz-8cfbec76382a70d62332c24976d9118103546841e534ca8a12023619df17c2de.png\" /\u003e","icon_tile_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_note-16a089701666e3584952ac598c3118bf155baab43f3dec2e01aa0315285d8d89.png\" /\u003e","icon_tile_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_slide_set-be23b92bd892bf8fd291d4203f8dc30ecb814312042ad9775a9d4aafd7f8bd35.png\" /\u003e","icon_tile_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tilesmall_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_tilesmall_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","icon_tilesmall_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_quiz-44c8b3a78599e8a0fbf8c3aec470e90250d31309e7597c539b86c4159e7d9c79.png\" /\u003e","icon_tilesmall_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_note-b431a9ec3545ef46039d97aa9f26f00f2676402a12035570e93b7ba81038e585.png\" /\u003e","icon_tilesmall_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_slide_set-8423100c2ff41f919ef96607b431707c463c2d426a623abff566706bb3bfd006.png\" /\u003e","icon_tilesmall_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_large_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_large_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_large_flash_card_deck-d617baa132acfa20dfa654bc47eff80992da0a965ef550a0a9ff8697ee5e973e.png\" /\u003e","icon_large_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_large_quiz-f4bdd38561c50948e253432116425f04d622fc539ddc366be0702e883a90f90c.png\" /\u003e","icon_large_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_large_note-32e96f618d5330c58e910558efaf12e7d0eb043fc753b13bfb36fa13c9c9333a.png\" /\u003e","icon_large_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_large_slide_set-52db34816e5fed43d5b36d5619a7bfc3215a577e24fbfb10e62eaa9377863f38.png\" /\u003e","icon_large_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_tilesmall_private":"\u003cspan class=\"icon_tilesmall_private sprite bg-icon-lock_small\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tilesmall_pin":"\u003cspan class=\"icon_tilesmall_pin sprite bg-icon-pin_small\" title=\"Translation missing: es-CR.general.tooltips.study_aid.pin\"\u003e\u003c/span\u003e"},"permissions":["read","share"],"subject_id":20458000,"subject":"MARKETING","subject_icon":"examtime-icon-art","pinned_count":0,"view_count":5,"public":true,"published":true,"copyable":true,"show_checkbox":false,"pinned_by":false,"authored_by":false,"has_data_capture_form":false,"logged_in":false,"new_share":false,"edit_tooltip":"No se puede copiar","edit_clazz":"switch_to_edit disabled","edit_image":"lock.png","edit_mode_html_markup":"span","institution_member":false},{"id":17960805,"title":"Creación de Valor para clientes Meta","study_aid_type":"mind_map","clazz":"MindMap","type":"Mapa Mental","icon":"icon_mind_map.png","icon_small":"icon_tilesmall_mind_map.png","icon_large":"icon_large_mind_map.png","average_rating":0,"total_ratings":0,"author_avatar":"\u003cimg width=\"33\" height=\"33\" alt=\"Sebastian Torres\" title=\"Sebastian Torres\" src=\"https://lh5.googleusercontent.com/-G_iRBZ8OVkQ/AAAAAAAAAAI/AAAAAAAACfk/x6hOWG4MXVs/photo.jpg?sz=33\" /\u003e","author_avatar_url":"https://lh5.googleusercontent.com/-G_iRBZ8OVkQ/AAAAAAAAAAI/AAAAAAAACfk/x6hOWG4MXVs/photo.jpg?sz=40","url":"/mapamental/17960805/creacion-de-valor-para-clientes-meta","author_url":"\u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/5640878\"\u003eSebastian Torres\u003c/a\u003e","author_profile_url":"/es/profiles/5640878","description":null,"short_description":null,"author_name":"Sebastian Torres","last_updated":"Actualizado por última vez hace alrededor de 5 años","created_at":"2019-05-05T13:07:49Z","created_by_at":" hace alrededor de 5 años por \u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/5640878\"\u003eSebastian Torres\u003c/a\u003e","created_by":"por \u003ca class=\"user_link tex2jax_ignore \" href=\"/es/profiles/5640878\"\u003eSebastian Torres\u003c/a\u003e","created_time_ago":" hace alrededor de 5 años","updated_at":"2019-05-05T14:04:54Z","updated_time_ago":" hace alrededor de 5 años","private":false,"private_label":false,"tag_list":["marketing","kotler"],"has_tags":true,"tag_count":2,"is_deleted":false,"is_copy":false,"play_tooltip":"Iniciar","info_tooltip":"Info","stats_tooltip":"Estadísticas de Rendimiento","private_tooltip":"Privado","actions_tooltip":"Acciones","state_icon":"\u003cimg class=\"resource_state_icon tile_tooltip nav-tooltip\" alt=\"Publicado (puede ser copiado)\" title=\"Publicado (puede ser copiado)\" data-study-aid-id=\"17960805\" src=\"https://cdn.goconqr.com/assets/icon_state_published_copyable.png\" /\u003e","study_aid_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","study_aid_small_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","edit_url":"/es/mind_maps/17960805/edit","teams_share_info":{"class":"teams-share-button","target":"_blank","rel":"noopener noreferrer","title":"Compartir en MS Teams","data-href":"https://teams.microsoft.com/l/stage/e5e5c455-c92a-46b7-adbc-da0f9a3e787f/0?context={\"contentUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fp%2F17960805%3Fframe%3Dtrue%26ms_teams%3D1%26stage_view%3D1\",\"websiteUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fmapamental%2F17960805%2Fcreacion-de-valor-para-clientes-meta\",\"name\":\"Creaci%C3%B3n+de+Valor+para+clientes+Meta\"}","data-icon-px-size":"60","data-preview":true},"icon_tile_pin":"\u003cspan class=\"icon_pin tile_tooltip sprite bg-icon-pin\" title=\"Pineado\"\u003e\u003c/span\u003e","icon_tile_private":"\u003cspan class=\"icon_private tile_tooltip sprite bg-icon-lock\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tile_play":"\u003cspan class=\"sprite bg-icon-control_ellipse\" title=\"Iniciar\"\u003e\u003c/span\u003e","icon_tile_edit":"\u003cimg alt=\"Editar\" title=\"Editar\" src=\"https://cdn.goconqr.com/assets/icon_tile_edit-1411fc30cba8264fb64922d37af54a7a9049521652929ecc1046879fcc294b90.png\" /\u003e","icon_tile_info":"\u003cimg alt=\"Info\" title=\"Info\" src=\"https://cdn.goconqr.com/assets/icon_tile_info-0f315233c266bb17f7f5e32169a05b16618e31b11994218cc26dfaf3904d4b31.png\" /\u003e","icon_tile_stats":"\u003cimg alt=\"Estadísticas de Rendimiento\" title=\"Estadísticas de Rendimiento\" src=\"https://cdn.goconqr.com/assets/icon_tile_stats-e7223b9f739318f03d937c42115a405b11497f0a45e5ed3dedf645e4844597a6.png\" /\u003e","icon_tile_view":"\u003cspan class=\"icon_view tile_icon spite bg-icon-eye\" title=\"Visitas\"\u003e\u003c/span\u003e","icon_tile_pin_small":"\u003cspan class=\"tile_icon sprite bg-icon-pin_small\" title=\"Pins\"\u003e\u003c/span\u003e","icon_tile_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tile_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","icon_tile_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_quiz-8cfbec76382a70d62332c24976d9118103546841e534ca8a12023619df17c2de.png\" /\u003e","icon_tile_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_note-16a089701666e3584952ac598c3118bf155baab43f3dec2e01aa0315285d8d89.png\" /\u003e","icon_tile_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_slide_set-be23b92bd892bf8fd291d4203f8dc30ecb814312042ad9775a9d4aafd7f8bd35.png\" /\u003e","icon_tile_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tilesmall_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_tilesmall_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","icon_tilesmall_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_quiz-44c8b3a78599e8a0fbf8c3aec470e90250d31309e7597c539b86c4159e7d9c79.png\" /\u003e","icon_tilesmall_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_note-b431a9ec3545ef46039d97aa9f26f00f2676402a12035570e93b7ba81038e585.png\" /\u003e","icon_tilesmall_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_slide_set-8423100c2ff41f919ef96607b431707c463c2d426a623abff566706bb3bfd006.png\" /\u003e","icon_tilesmall_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_large_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_large_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_large_flash_card_deck-d617baa132acfa20dfa654bc47eff80992da0a965ef550a0a9ff8697ee5e973e.png\" /\u003e","icon_large_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_large_quiz-f4bdd38561c50948e253432116425f04d622fc539ddc366be0702e883a90f90c.png\" /\u003e","icon_large_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_large_note-32e96f618d5330c58e910558efaf12e7d0eb043fc753b13bfb36fa13c9c9333a.png\" /\u003e","icon_large_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_large_slide_set-52db34816e5fed43d5b36d5619a7bfc3215a577e24fbfb10e62eaa9377863f38.png\" /\u003e","icon_large_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_tilesmall_private":"\u003cspan class=\"icon_tilesmall_private sprite bg-icon-lock_small\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tilesmall_pin":"\u003cspan class=\"icon_tilesmall_pin sprite bg-icon-pin_small\" title=\"Translation missing: es-CR.general.tooltips.study_aid.pin\"\u003e\u003c/span\u003e","generic_study_aid_presenter":{"id":17960805,"title":"Creación de Valor para clientes Meta","study_aid_type":"mind_map","clazz":"MindMap","type":"Mapa Mental","icon":"icon_mind_map.png","icon_small":"icon_tilesmall_mind_map.png","icon_large":"icon_large_mind_map.png","average_rating":0,"total_ratings":0,"author_avatar":"\u003cimg width=\"33\" height=\"33\" alt=\"Sebastian Torres\" title=\"Sebastian Torres\" src=\"https://lh5.googleusercontent.com/-G_iRBZ8OVkQ/AAAAAAAAAAI/AAAAAAAACfk/x6hOWG4MXVs/photo.jpg?sz=33\" /\u003e","author_avatar_url":"https://lh5.googleusercontent.com/-G_iRBZ8OVkQ/AAAAAAAAAAI/AAAAAAAACfk/x6hOWG4MXVs/photo.jpg?sz=40","url":"/mapamental/17960805/creacion-de-valor-para-clientes-meta","author_url":"\u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/5640878\"\u003eSebastian Torres\u003c/a\u003e","author_profile_url":"/es/profiles/5640878","description":null,"short_description":null,"author_name":"Sebastian Torres","last_updated":"Actualizado por última vez hace alrededor de 5 años","created_at":"2019-05-05T13:07:49Z","created_by_at":" hace alrededor de 5 años por \u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/5640878\"\u003eSebastian Torres\u003c/a\u003e","created_by":"por \u003ca class=\"user_link tex2jax_ignore \" href=\"/es/profiles/5640878\"\u003eSebastian Torres\u003c/a\u003e","created_time_ago":" hace alrededor de 5 años","updated_at":"2019-05-05T14:04:54Z","updated_time_ago":" hace alrededor de 5 años","private":false,"private_label":false,"tag_list":["marketing","kotler"],"has_tags":true,"tag_count":2,"is_deleted":false,"is_copy":false,"play_tooltip":"Iniciar","info_tooltip":"Info","stats_tooltip":"Estadísticas de Rendimiento","private_tooltip":"Privado","actions_tooltip":"Acciones","state_icon":"\u003cimg class=\"resource_state_icon tile_tooltip nav-tooltip\" alt=\"Publicado (puede ser copiado)\" title=\"Publicado (puede ser copiado)\" data-study-aid-id=\"17960805\" src=\"https://cdn.goconqr.com/assets/icon_state_published_copyable.png\" /\u003e","study_aid_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","study_aid_small_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","edit_url":"/es/mind_maps/17960805/edit","teams_share_info":{"class":"teams-share-button","target":"_blank","rel":"noopener noreferrer","title":"Compartir en MS Teams","data-href":"https://teams.microsoft.com/l/stage/e5e5c455-c92a-46b7-adbc-da0f9a3e787f/0?context={\"contentUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fp%2F17960805%3Fframe%3Dtrue%26ms_teams%3D1%26stage_view%3D1\",\"websiteUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fmapamental%2F17960805%2Fcreacion-de-valor-para-clientes-meta\",\"name\":\"Creaci%C3%B3n+de+Valor+para+clientes+Meta\"}","data-icon-px-size":"60","data-preview":true},"icon_tile_pin":"\u003cspan class=\"icon_pin tile_tooltip sprite bg-icon-pin\" title=\"Pineado\"\u003e\u003c/span\u003e","icon_tile_private":"\u003cspan class=\"icon_private tile_tooltip sprite bg-icon-lock\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tile_play":"\u003cspan class=\"sprite bg-icon-control_ellipse\" title=\"Iniciar\"\u003e\u003c/span\u003e","icon_tile_edit":"\u003cimg alt=\"Editar\" title=\"Editar\" src=\"https://cdn.goconqr.com/assets/icon_tile_edit-1411fc30cba8264fb64922d37af54a7a9049521652929ecc1046879fcc294b90.png\" /\u003e","icon_tile_info":"\u003cimg alt=\"Info\" title=\"Info\" src=\"https://cdn.goconqr.com/assets/icon_tile_info-0f315233c266bb17f7f5e32169a05b16618e31b11994218cc26dfaf3904d4b31.png\" /\u003e","icon_tile_stats":"\u003cimg alt=\"Estadísticas de Rendimiento\" title=\"Estadísticas de Rendimiento\" src=\"https://cdn.goconqr.com/assets/icon_tile_stats-e7223b9f739318f03d937c42115a405b11497f0a45e5ed3dedf645e4844597a6.png\" /\u003e","icon_tile_view":"\u003cspan class=\"icon_view tile_icon spite bg-icon-eye\" title=\"Visitas\"\u003e\u003c/span\u003e","icon_tile_pin_small":"\u003cspan class=\"tile_icon sprite bg-icon-pin_small\" title=\"Pins\"\u003e\u003c/span\u003e","icon_tile_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tile_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","icon_tile_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_quiz-8cfbec76382a70d62332c24976d9118103546841e534ca8a12023619df17c2de.png\" /\u003e","icon_tile_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_note-16a089701666e3584952ac598c3118bf155baab43f3dec2e01aa0315285d8d89.png\" /\u003e","icon_tile_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_slide_set-be23b92bd892bf8fd291d4203f8dc30ecb814312042ad9775a9d4aafd7f8bd35.png\" /\u003e","icon_tile_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tilesmall_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_tilesmall_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","icon_tilesmall_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_quiz-44c8b3a78599e8a0fbf8c3aec470e90250d31309e7597c539b86c4159e7d9c79.png\" /\u003e","icon_tilesmall_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_note-b431a9ec3545ef46039d97aa9f26f00f2676402a12035570e93b7ba81038e585.png\" /\u003e","icon_tilesmall_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_slide_set-8423100c2ff41f919ef96607b431707c463c2d426a623abff566706bb3bfd006.png\" /\u003e","icon_tilesmall_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_large_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_large_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_large_flash_card_deck-d617baa132acfa20dfa654bc47eff80992da0a965ef550a0a9ff8697ee5e973e.png\" /\u003e","icon_large_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_large_quiz-f4bdd38561c50948e253432116425f04d622fc539ddc366be0702e883a90f90c.png\" /\u003e","icon_large_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_large_note-32e96f618d5330c58e910558efaf12e7d0eb043fc753b13bfb36fa13c9c9333a.png\" /\u003e","icon_large_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_large_slide_set-52db34816e5fed43d5b36d5619a7bfc3215a577e24fbfb10e62eaa9377863f38.png\" /\u003e","icon_large_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_tilesmall_private":"\u003cspan class=\"icon_tilesmall_private sprite bg-icon-lock_small\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tilesmall_pin":"\u003cspan class=\"icon_tilesmall_pin sprite bg-icon-pin_small\" title=\"Translation missing: es-CR.general.tooltips.study_aid.pin\"\u003e\u003c/span\u003e"},"permissions":["read","share"],"subject_id":20458000,"subject":"MARKETING","subject_icon":"examtime-icon-art","pinned_count":0,"view_count":0,"public":true,"published":true,"copyable":true,"show_checkbox":false,"pinned_by":false,"authored_by":false,"has_data_capture_form":false,"logged_in":false,"new_share":false,"edit_tooltip":"No se puede copiar","edit_clazz":"switch_to_edit disabled","edit_image":"lock.png","edit_mode_html_markup":"span","institution_member":false},{"id":18171136,"title":"Mercado de consumo","study_aid_type":"mind_map","clazz":"MindMap","type":"Mapa Mental","icon":"icon_mind_map.png","icon_small":"icon_tilesmall_mind_map.png","icon_large":"icon_large_mind_map.png","average_rating":0,"total_ratings":0,"author_avatar":"\u003cimg width=\"33\" height=\"33\" alt=\"Luis Sebastian Axel Torres Pirca\" title=\"Luis Sebastian Axel Torres Pirca\" src=\"https://lh3.googleusercontent.com/-539uxwBrI1M/AAAAAAAAAAI/AAAAAAAAAAA/APUIFaPoyr5TbUAOAgzhWQxPkSrw2bJpRw/mo/photo.jpg?sz=33\" /\u003e","author_avatar_url":"https://lh3.googleusercontent.com/-539uxwBrI1M/AAAAAAAAAAI/AAAAAAAAAAA/APUIFaPoyr5TbUAOAgzhWQxPkSrw2bJpRw/mo/photo.jpg?sz=40","url":"/mapamental/18171136/mercado-de-consumo","author_url":"\u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/6292647\"\u003eLuis Sebastian Axel Torres Pirca\u003c/a\u003e","author_profile_url":"/es/profiles/6292647","description":null,"short_description":null,"author_name":"Luis Sebastian Axel Torres Pirca","last_updated":"Actualizado por última vez hace casi 5 años","created_at":"2019-05-19T23:51:31Z","created_by_at":" hace casi 5 años por \u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/6292647\"\u003eLuis Sebastian Axel Torres Pirca\u003c/a\u003e","created_by":"por \u003ca class=\"user_link tex2jax_ignore \" href=\"/es/profiles/6292647\"\u003eLuis Sebastian Axel Torres Pirca\u003c/a\u003e","created_time_ago":" hace casi 5 años","updated_at":"2019-05-20T00:26:26Z","updated_time_ago":" hace casi 5 años","private":false,"private_label":false,"tag_list":["kotler","marketing"],"has_tags":true,"tag_count":2,"is_deleted":false,"is_copy":false,"play_tooltip":"Iniciar","info_tooltip":"Info","stats_tooltip":"Estadísticas de Rendimiento","private_tooltip":"Privado","actions_tooltip":"Acciones","state_icon":"\u003cimg class=\"resource_state_icon tile_tooltip nav-tooltip\" alt=\"Publicado (puede ser copiado)\" title=\"Publicado (puede ser copiado)\" data-study-aid-id=\"18171136\" src=\"https://cdn.goconqr.com/assets/icon_state_published_copyable.png\" /\u003e","study_aid_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","study_aid_small_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","edit_url":"/es/mind_maps/18171136/edit","teams_share_info":{"class":"teams-share-button","target":"_blank","rel":"noopener noreferrer","title":"Compartir en MS Teams","data-href":"https://teams.microsoft.com/l/stage/e5e5c455-c92a-46b7-adbc-da0f9a3e787f/0?context={\"contentUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fp%2F18171136%3Fframe%3Dtrue%26ms_teams%3D1%26stage_view%3D1\",\"websiteUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fmapamental%2F18171136%2Fmercado-de-consumo\",\"name\":\"Mercado+de+consumo\"}","data-icon-px-size":"60","data-preview":true},"icon_tile_pin":"\u003cspan class=\"icon_pin tile_tooltip sprite bg-icon-pin\" title=\"Pineado\"\u003e\u003c/span\u003e","icon_tile_private":"\u003cspan class=\"icon_private tile_tooltip sprite bg-icon-lock\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tile_play":"\u003cspan class=\"sprite bg-icon-control_ellipse\" title=\"Iniciar\"\u003e\u003c/span\u003e","icon_tile_edit":"\u003cimg alt=\"Editar\" title=\"Editar\" src=\"https://cdn.goconqr.com/assets/icon_tile_edit-1411fc30cba8264fb64922d37af54a7a9049521652929ecc1046879fcc294b90.png\" /\u003e","icon_tile_info":"\u003cimg alt=\"Info\" title=\"Info\" src=\"https://cdn.goconqr.com/assets/icon_tile_info-0f315233c266bb17f7f5e32169a05b16618e31b11994218cc26dfaf3904d4b31.png\" /\u003e","icon_tile_stats":"\u003cimg alt=\"Estadísticas de Rendimiento\" title=\"Estadísticas de Rendimiento\" src=\"https://cdn.goconqr.com/assets/icon_tile_stats-e7223b9f739318f03d937c42115a405b11497f0a45e5ed3dedf645e4844597a6.png\" /\u003e","icon_tile_view":"\u003cspan class=\"icon_view tile_icon spite bg-icon-eye\" title=\"Visitas\"\u003e\u003c/span\u003e","icon_tile_pin_small":"\u003cspan class=\"tile_icon sprite bg-icon-pin_small\" title=\"Pins\"\u003e\u003c/span\u003e","icon_tile_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tile_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","icon_tile_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_quiz-8cfbec76382a70d62332c24976d9118103546841e534ca8a12023619df17c2de.png\" /\u003e","icon_tile_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_note-16a089701666e3584952ac598c3118bf155baab43f3dec2e01aa0315285d8d89.png\" /\u003e","icon_tile_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_slide_set-be23b92bd892bf8fd291d4203f8dc30ecb814312042ad9775a9d4aafd7f8bd35.png\" /\u003e","icon_tile_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tilesmall_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_tilesmall_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","icon_tilesmall_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_quiz-44c8b3a78599e8a0fbf8c3aec470e90250d31309e7597c539b86c4159e7d9c79.png\" /\u003e","icon_tilesmall_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_note-b431a9ec3545ef46039d97aa9f26f00f2676402a12035570e93b7ba81038e585.png\" /\u003e","icon_tilesmall_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_slide_set-8423100c2ff41f919ef96607b431707c463c2d426a623abff566706bb3bfd006.png\" /\u003e","icon_tilesmall_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_large_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_large_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_large_flash_card_deck-d617baa132acfa20dfa654bc47eff80992da0a965ef550a0a9ff8697ee5e973e.png\" /\u003e","icon_large_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_large_quiz-f4bdd38561c50948e253432116425f04d622fc539ddc366be0702e883a90f90c.png\" /\u003e","icon_large_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_large_note-32e96f618d5330c58e910558efaf12e7d0eb043fc753b13bfb36fa13c9c9333a.png\" /\u003e","icon_large_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_large_slide_set-52db34816e5fed43d5b36d5619a7bfc3215a577e24fbfb10e62eaa9377863f38.png\" /\u003e","icon_large_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_tilesmall_private":"\u003cspan class=\"icon_tilesmall_private sprite bg-icon-lock_small\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tilesmall_pin":"\u003cspan class=\"icon_tilesmall_pin sprite bg-icon-pin_small\" title=\"Translation missing: es-CR.general.tooltips.study_aid.pin\"\u003e\u003c/span\u003e","generic_study_aid_presenter":{"id":18171136,"title":"Mercado de consumo","study_aid_type":"mind_map","clazz":"MindMap","type":"Mapa Mental","icon":"icon_mind_map.png","icon_small":"icon_tilesmall_mind_map.png","icon_large":"icon_large_mind_map.png","average_rating":0,"total_ratings":0,"author_avatar":"\u003cimg width=\"33\" height=\"33\" alt=\"Luis Sebastian Axel Torres Pirca\" title=\"Luis Sebastian Axel Torres Pirca\" src=\"https://lh3.googleusercontent.com/-539uxwBrI1M/AAAAAAAAAAI/AAAAAAAAAAA/APUIFaPoyr5TbUAOAgzhWQxPkSrw2bJpRw/mo/photo.jpg?sz=33\" /\u003e","author_avatar_url":"https://lh3.googleusercontent.com/-539uxwBrI1M/AAAAAAAAAAI/AAAAAAAAAAA/APUIFaPoyr5TbUAOAgzhWQxPkSrw2bJpRw/mo/photo.jpg?sz=40","url":"/mapamental/18171136/mercado-de-consumo","author_url":"\u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/6292647\"\u003eLuis Sebastian Axel Torres Pirca\u003c/a\u003e","author_profile_url":"/es/profiles/6292647","description":null,"short_description":null,"author_name":"Luis Sebastian Axel Torres Pirca","last_updated":"Actualizado por última vez hace casi 5 años","created_at":"2019-05-19T23:51:31Z","created_by_at":" hace casi 5 años por \u003ca class=\"tex2jax_ignore \" href=\"/es/profiles/6292647\"\u003eLuis Sebastian Axel Torres Pirca\u003c/a\u003e","created_by":"por \u003ca class=\"user_link tex2jax_ignore \" href=\"/es/profiles/6292647\"\u003eLuis Sebastian Axel Torres Pirca\u003c/a\u003e","created_time_ago":" hace casi 5 años","updated_at":"2019-05-20T00:26:26Z","updated_time_ago":" hace casi 5 años","private":false,"private_label":false,"tag_list":["kotler","marketing"],"has_tags":true,"tag_count":2,"is_deleted":false,"is_copy":false,"play_tooltip":"Iniciar","info_tooltip":"Info","stats_tooltip":"Estadísticas de Rendimiento","private_tooltip":"Privado","actions_tooltip":"Acciones","state_icon":"\u003cimg class=\"resource_state_icon tile_tooltip nav-tooltip\" alt=\"Publicado (puede ser copiado)\" title=\"Publicado (puede ser copiado)\" data-study-aid-id=\"18171136\" src=\"https://cdn.goconqr.com/assets/icon_state_published_copyable.png\" /\u003e","study_aid_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","study_aid_small_image_tag":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","edit_url":"/es/mind_maps/18171136/edit","teams_share_info":{"class":"teams-share-button","target":"_blank","rel":"noopener noreferrer","title":"Compartir en MS Teams","data-href":"https://teams.microsoft.com/l/stage/e5e5c455-c92a-46b7-adbc-da0f9a3e787f/0?context={\"contentUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fp%2F18171136%3Fframe%3Dtrue%26ms_teams%3D1%26stage_view%3D1\",\"websiteUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fmapamental%2F18171136%2Fmercado-de-consumo\",\"name\":\"Mercado+de+consumo\"}","data-icon-px-size":"60","data-preview":true},"icon_tile_pin":"\u003cspan class=\"icon_pin tile_tooltip sprite bg-icon-pin\" title=\"Pineado\"\u003e\u003c/span\u003e","icon_tile_private":"\u003cspan class=\"icon_private tile_tooltip sprite bg-icon-lock\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tile_play":"\u003cspan class=\"sprite bg-icon-control_ellipse\" title=\"Iniciar\"\u003e\u003c/span\u003e","icon_tile_edit":"\u003cimg alt=\"Editar\" title=\"Editar\" src=\"https://cdn.goconqr.com/assets/icon_tile_edit-1411fc30cba8264fb64922d37af54a7a9049521652929ecc1046879fcc294b90.png\" /\u003e","icon_tile_info":"\u003cimg alt=\"Info\" title=\"Info\" src=\"https://cdn.goconqr.com/assets/icon_tile_info-0f315233c266bb17f7f5e32169a05b16618e31b11994218cc26dfaf3904d4b31.png\" /\u003e","icon_tile_stats":"\u003cimg alt=\"Estadísticas de Rendimiento\" title=\"Estadísticas de Rendimiento\" src=\"https://cdn.goconqr.com/assets/icon_tile_stats-e7223b9f739318f03d937c42115a405b11497f0a45e5ed3dedf645e4844597a6.png\" /\u003e","icon_tile_view":"\u003cspan class=\"icon_view tile_icon spite bg-icon-eye\" title=\"Visitas\"\u003e\u003c/span\u003e","icon_tile_pin_small":"\u003cspan class=\"tile_icon sprite bg-icon-pin_small\" title=\"Pins\"\u003e\u003c/span\u003e","icon_tile_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tile_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","icon_tile_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_quiz-8cfbec76382a70d62332c24976d9118103546841e534ca8a12023619df17c2de.png\" /\u003e","icon_tile_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_note-16a089701666e3584952ac598c3118bf155baab43f3dec2e01aa0315285d8d89.png\" /\u003e","icon_tile_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_slide_set-be23b92bd892bf8fd291d4203f8dc30ecb814312042ad9775a9d4aafd7f8bd35.png\" /\u003e","icon_tile_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tilesmall_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_tilesmall_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","icon_tilesmall_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_quiz-44c8b3a78599e8a0fbf8c3aec470e90250d31309e7597c539b86c4159e7d9c79.png\" /\u003e","icon_tilesmall_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_note-b431a9ec3545ef46039d97aa9f26f00f2676402a12035570e93b7ba81038e585.png\" /\u003e","icon_tilesmall_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_slide_set-8423100c2ff41f919ef96607b431707c463c2d426a623abff566706bb3bfd006.png\" /\u003e","icon_tilesmall_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_large_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_large_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_large_flash_card_deck-d617baa132acfa20dfa654bc47eff80992da0a965ef550a0a9ff8697ee5e973e.png\" /\u003e","icon_large_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_large_quiz-f4bdd38561c50948e253432116425f04d622fc539ddc366be0702e883a90f90c.png\" /\u003e","icon_large_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_large_note-32e96f618d5330c58e910558efaf12e7d0eb043fc753b13bfb36fa13c9c9333a.png\" /\u003e","icon_large_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_large_slide_set-52db34816e5fed43d5b36d5619a7bfc3215a577e24fbfb10e62eaa9377863f38.png\" /\u003e","icon_large_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_tilesmall_private":"\u003cspan class=\"icon_tilesmall_private sprite bg-icon-lock_small\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tilesmall_pin":"\u003cspan class=\"icon_tilesmall_pin sprite bg-icon-pin_small\" title=\"Translation missing: es-CR.general.tooltips.study_aid.pin\"\u003e\u003c/span\u003e"},"permissions":["read","share"],"subject_id":16695708,"subject":"Administración de Empresas","subject_icon":"icon-adjust","pinned_count":0,"view_count":2,"public":true,"published":true,"copyable":true,"show_checkbox":false,"pinned_by":false,"authored_by":false,"has_data_capture_form":false,"logged_in":false,"new_share":false,"edit_tooltip":"No se puede copiar","edit_clazz":"switch_to_edit disabled","edit_image":"lock.png","edit_mode_html_markup":"span","institution_member":false},{"id":36442603,"title":"MKT 1","study_aid_type":"flash_card_deck","clazz":"FlashCardDeck","type":"Conjunto de Fichas","icon":"icon_flash_card_deck.png","icon_small":"icon_tilesmall_flash_card_deck.png","icon_large":"icon_large_flash_card_deck.png","average_rating":0,"total_ratings":0,"author_avatar":"\u003cimg width=\"33\" height=\"33\" alt=\"MYRNA ANDREA CISNEROS FAJARDO\" title=\"MYRNA ANDREA CISNEROS FAJARDO\" src=\"https://lh3.googleusercontent.com/a-/AOh14GgptkFs2Xu1b18m2xpaL8AxjrrfFFiXAe2svzej=s96-c?sz=33\" /\u003e","author_avatar_url":"https://lh3.googleusercontent.com/a-/AOh14GgptkFs2Xu1b18m2xpaL8AxjrrfFFiXAe2svzej=s96-c?sz=40","url":"/ficha/36442603/mkt-1","author_url":"\u003ca class=\"tex2jax_ignore ubadge ubadge-educator \" href=\"/es/profiles/12990477\"\u003eMYRNA ANDREA CISNEROS FAJARDO\u003c/a\u003e","author_profile_url":"/es/profiles/12990477","description":"adivina las etapas del marketing","short_description":"adivina las etapas del marketing","author_name":"MYRNA ANDREA CISNEROS FAJARDO","last_updated":"Actualizado por última vez hace alrededor de 2 años","created_at":"2022-04-28T21:24:11Z","created_by_at":" hace alrededor de 2 años por \u003ca class=\"tex2jax_ignore ubadge ubadge-educator \" href=\"/es/profiles/12990477\"\u003eMYRNA ANDREA CISNEROS FAJARDO\u003c/a\u003e","created_by":"por \u003ca class=\"user_link tex2jax_ignore ubadge ubadge-educator \" href=\"/es/profiles/12990477\"\u003eMYRNA ANDREA CISNEROS FAJARDO\u003c/a\u003e","created_time_ago":" hace alrededor de 2 años","updated_at":"2022-04-28T21:32:10Z","updated_time_ago":" hace alrededor de 2 años","private":false,"private_label":false,"tag_list":["kotler"],"has_tags":true,"tag_count":1,"is_deleted":false,"is_copy":false,"play_tooltip":"Iniciar","info_tooltip":"Info","stats_tooltip":"Estadísticas de Rendimiento","private_tooltip":"Privado","actions_tooltip":"Acciones","state_icon":"\u003cimg class=\"resource_state_icon tile_tooltip nav-tooltip\" alt=\"Publicado (puede ser copiado)\" title=\"Publicado (puede ser copiado)\" data-study-aid-id=\"36442603\" src=\"https://cdn.goconqr.com/assets/icon_state_published_copyable.png\" /\u003e","study_aid_image_tag":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","study_aid_small_image_tag":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","edit_url":"/es/flash_card_decks/36442603/edit","teams_share_info":{"class":"teams-share-button","target":"_blank","rel":"noopener noreferrer","title":"Compartir en MS Teams","data-href":"https://teams.microsoft.com/l/stage/e5e5c455-c92a-46b7-adbc-da0f9a3e787f/0?context={\"contentUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fp%2F36442603%3Fframe%3Dtrue%26ms_teams%3D1%26stage_view%3D1\",\"websiteUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fficha%2F36442603%2Fmkt-1\",\"name\":\"MKT+1\"}","data-icon-px-size":"60","data-preview":true},"icon_tile_pin":"\u003cspan class=\"icon_pin tile_tooltip sprite bg-icon-pin\" title=\"Pineado\"\u003e\u003c/span\u003e","icon_tile_private":"\u003cspan class=\"icon_private tile_tooltip sprite bg-icon-lock\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tile_play":"\u003cspan class=\"sprite bg-icon-control_ellipse\" title=\"Iniciar\"\u003e\u003c/span\u003e","icon_tile_edit":"\u003cimg alt=\"Editar\" title=\"Editar\" src=\"https://cdn.goconqr.com/assets/icon_tile_edit-1411fc30cba8264fb64922d37af54a7a9049521652929ecc1046879fcc294b90.png\" /\u003e","icon_tile_info":"\u003cimg alt=\"Info\" title=\"Info\" src=\"https://cdn.goconqr.com/assets/icon_tile_info-0f315233c266bb17f7f5e32169a05b16618e31b11994218cc26dfaf3904d4b31.png\" /\u003e","icon_tile_stats":"\u003cimg alt=\"Estadísticas de Rendimiento\" title=\"Estadísticas de Rendimiento\" src=\"https://cdn.goconqr.com/assets/icon_tile_stats-e7223b9f739318f03d937c42115a405b11497f0a45e5ed3dedf645e4844597a6.png\" /\u003e","icon_tile_view":"\u003cspan class=\"icon_view tile_icon spite bg-icon-eye\" title=\"Visitas\"\u003e\u003c/span\u003e","icon_tile_pin_small":"\u003cspan class=\"tile_icon sprite bg-icon-pin_small\" title=\"Pins\"\u003e\u003c/span\u003e","icon_tile_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tile_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","icon_tile_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_quiz-8cfbec76382a70d62332c24976d9118103546841e534ca8a12023619df17c2de.png\" /\u003e","icon_tile_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_note-16a089701666e3584952ac598c3118bf155baab43f3dec2e01aa0315285d8d89.png\" /\u003e","icon_tile_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_slide_set-be23b92bd892bf8fd291d4203f8dc30ecb814312042ad9775a9d4aafd7f8bd35.png\" /\u003e","icon_tile_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tilesmall_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_tilesmall_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","icon_tilesmall_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_quiz-44c8b3a78599e8a0fbf8c3aec470e90250d31309e7597c539b86c4159e7d9c79.png\" /\u003e","icon_tilesmall_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_note-b431a9ec3545ef46039d97aa9f26f00f2676402a12035570e93b7ba81038e585.png\" /\u003e","icon_tilesmall_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_slide_set-8423100c2ff41f919ef96607b431707c463c2d426a623abff566706bb3bfd006.png\" /\u003e","icon_tilesmall_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_large_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_large_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_large_flash_card_deck-d617baa132acfa20dfa654bc47eff80992da0a965ef550a0a9ff8697ee5e973e.png\" /\u003e","icon_large_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_large_quiz-f4bdd38561c50948e253432116425f04d622fc539ddc366be0702e883a90f90c.png\" /\u003e","icon_large_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_large_note-32e96f618d5330c58e910558efaf12e7d0eb043fc753b13bfb36fa13c9c9333a.png\" /\u003e","icon_large_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_large_slide_set-52db34816e5fed43d5b36d5619a7bfc3215a577e24fbfb10e62eaa9377863f38.png\" /\u003e","icon_large_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_tilesmall_private":"\u003cspan class=\"icon_tilesmall_private sprite bg-icon-lock_small\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tilesmall_pin":"\u003cspan class=\"icon_tilesmall_pin sprite bg-icon-pin_small\" title=\"Translation missing: es-CR.general.tooltips.study_aid.pin\"\u003e\u003c/span\u003e","generic_study_aid_presenter":{"id":36442603,"title":"MKT 1","study_aid_type":"flash_card_deck","clazz":"FlashCardDeck","type":"Conjunto de Fichas","icon":"icon_flash_card_deck.png","icon_small":"icon_tilesmall_flash_card_deck.png","icon_large":"icon_large_flash_card_deck.png","average_rating":0,"total_ratings":0,"author_avatar":"\u003cimg width=\"33\" height=\"33\" alt=\"MYRNA ANDREA CISNEROS FAJARDO\" title=\"MYRNA ANDREA CISNEROS FAJARDO\" src=\"https://lh3.googleusercontent.com/a-/AOh14GgptkFs2Xu1b18m2xpaL8AxjrrfFFiXAe2svzej=s96-c?sz=33\" /\u003e","author_avatar_url":"https://lh3.googleusercontent.com/a-/AOh14GgptkFs2Xu1b18m2xpaL8AxjrrfFFiXAe2svzej=s96-c?sz=40","url":"/ficha/36442603/mkt-1","author_url":"\u003ca class=\"tex2jax_ignore ubadge ubadge-educator \" href=\"/es/profiles/12990477\"\u003eMYRNA ANDREA CISNEROS FAJARDO\u003c/a\u003e","author_profile_url":"/es/profiles/12990477","description":"adivina las etapas del marketing","short_description":"adivina las etapas del marketing","author_name":"MYRNA ANDREA CISNEROS FAJARDO","last_updated":"Actualizado por última vez hace alrededor de 2 años","created_at":"2022-04-28T21:24:11Z","created_by_at":" hace alrededor de 2 años por \u003ca class=\"tex2jax_ignore ubadge ubadge-educator \" href=\"/es/profiles/12990477\"\u003eMYRNA ANDREA CISNEROS FAJARDO\u003c/a\u003e","created_by":"por \u003ca class=\"user_link tex2jax_ignore ubadge ubadge-educator \" href=\"/es/profiles/12990477\"\u003eMYRNA ANDREA CISNEROS FAJARDO\u003c/a\u003e","created_time_ago":" hace alrededor de 2 años","updated_at":"2022-04-28T21:32:10Z","updated_time_ago":" hace alrededor de 2 años","private":false,"private_label":false,"tag_list":["kotler"],"has_tags":true,"tag_count":1,"is_deleted":false,"is_copy":false,"play_tooltip":"Iniciar","info_tooltip":"Info","stats_tooltip":"Estadísticas de Rendimiento","private_tooltip":"Privado","actions_tooltip":"Acciones","state_icon":"\u003cimg class=\"resource_state_icon tile_tooltip nav-tooltip\" alt=\"Publicado (puede ser copiado)\" title=\"Publicado (puede ser copiado)\" data-study-aid-id=\"36442603\" src=\"https://cdn.goconqr.com/assets/icon_state_published_copyable.png\" /\u003e","study_aid_image_tag":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","study_aid_small_image_tag":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","edit_url":"/es/flash_card_decks/36442603/edit","teams_share_info":{"class":"teams-share-button","target":"_blank","rel":"noopener noreferrer","title":"Compartir en MS Teams","data-href":"https://teams.microsoft.com/l/stage/e5e5c455-c92a-46b7-adbc-da0f9a3e787f/0?context={\"contentUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fp%2F36442603%3Fframe%3Dtrue%26ms_teams%3D1%26stage_view%3D1\",\"websiteUrl\":\"https%3A%2F%2Fwww.goconqr.com%2Fficha%2F36442603%2Fmkt-1\",\"name\":\"MKT+1\"}","data-icon-px-size":"60","data-preview":true},"icon_tile_pin":"\u003cspan class=\"icon_pin tile_tooltip sprite bg-icon-pin\" title=\"Pineado\"\u003e\u003c/span\u003e","icon_tile_private":"\u003cspan class=\"icon_private tile_tooltip sprite bg-icon-lock\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tile_play":"\u003cspan class=\"sprite bg-icon-control_ellipse\" title=\"Iniciar\"\u003e\u003c/span\u003e","icon_tile_edit":"\u003cimg alt=\"Editar\" title=\"Editar\" src=\"https://cdn.goconqr.com/assets/icon_tile_edit-1411fc30cba8264fb64922d37af54a7a9049521652929ecc1046879fcc294b90.png\" /\u003e","icon_tile_info":"\u003cimg alt=\"Info\" title=\"Info\" src=\"https://cdn.goconqr.com/assets/icon_tile_info-0f315233c266bb17f7f5e32169a05b16618e31b11994218cc26dfaf3904d4b31.png\" /\u003e","icon_tile_stats":"\u003cimg alt=\"Estadísticas de Rendimiento\" title=\"Estadísticas de Rendimiento\" src=\"https://cdn.goconqr.com/assets/icon_tile_stats-e7223b9f739318f03d937c42115a405b11497f0a45e5ed3dedf645e4844597a6.png\" /\u003e","icon_tile_view":"\u003cspan class=\"icon_view tile_icon spite bg-icon-eye\" title=\"Visitas\"\u003e\u003c/span\u003e","icon_tile_pin_small":"\u003cspan class=\"tile_icon sprite bg-icon-pin_small\" title=\"Pins\"\u003e\u003c/span\u003e","icon_tile_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tile_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_flash_card_deck-a186d9ffee28c9ff8ea9d2a4214f3a839865d2f9ed3fdd80cd22501d47791b65.png\" /\u003e","icon_tile_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_quiz-8cfbec76382a70d62332c24976d9118103546841e534ca8a12023619df17c2de.png\" /\u003e","icon_tile_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_note-16a089701666e3584952ac598c3118bf155baab43f3dec2e01aa0315285d8d89.png\" /\u003e","icon_tile_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_slide_set-be23b92bd892bf8fd291d4203f8dc30ecb814312042ad9775a9d4aafd7f8bd35.png\" /\u003e","icon_tile_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_mind_map-298c487d22bd9a34ee4eb7c54adde0562acb5e3a0a8048c9dd635695837fc540.png\" /\u003e","icon_tilesmall_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_tilesmall_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_flash_card_deck-41acb89b261dcd73e0c5427b71910668271ef2361e88a4a4e2993f257ccd36e8.png\" /\u003e","icon_tilesmall_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_quiz-44c8b3a78599e8a0fbf8c3aec470e90250d31309e7597c539b86c4159e7d9c79.png\" /\u003e","icon_tilesmall_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_note-b431a9ec3545ef46039d97aa9f26f00f2676402a12035570e93b7ba81038e585.png\" /\u003e","icon_tilesmall_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_slide_set-8423100c2ff41f919ef96607b431707c463c2d426a623abff566706bb3bfd006.png\" /\u003e","icon_tilesmall_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_tilesmall_mind_map-164864e65d892ef441a383a25f34ca9789501a4a17ad1690df2da998724d2c50.png\" /\u003e","icon_large_mind_map":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_large_flash_card_deck":"\u003cimg alt=\"Conjunto de Fichas\" title=\"Conjunto de Fichas\" src=\"https://cdn.goconqr.com/assets/icon_large_flash_card_deck-d617baa132acfa20dfa654bc47eff80992da0a965ef550a0a9ff8697ee5e973e.png\" /\u003e","icon_large_quiz":"\u003cimg alt=\"Test\" title=\"Test\" src=\"https://cdn.goconqr.com/assets/icon_large_quiz-f4bdd38561c50948e253432116425f04d622fc539ddc366be0702e883a90f90c.png\" /\u003e","icon_large_note":"\u003cimg alt=\"Apunte\" title=\"Apunte\" src=\"https://cdn.goconqr.com/assets/icon_large_note-32e96f618d5330c58e910558efaf12e7d0eb043fc753b13bfb36fa13c9c9333a.png\" /\u003e","icon_large_slide_set":"\u003cimg alt=\"Conjunto de Diapositivas\" title=\"Conjunto de Diapositivas\" src=\"https://cdn.goconqr.com/assets/icon_large_slide_set-52db34816e5fed43d5b36d5619a7bfc3215a577e24fbfb10e62eaa9377863f38.png\" /\u003e","icon_large_flowchart":"\u003cimg alt=\"Mapa Mental\" title=\"Mapa Mental\" src=\"https://cdn.goconqr.com/assets/icon_large_mind_map-90097aa9669c1a711b680551430f1dabf039c8c71b84c57406dba12435553b88.png\" /\u003e","icon_tilesmall_private":"\u003cspan class=\"icon_tilesmall_private sprite bg-icon-lock_small\" title=\"Privado\"\u003e\u003c/span\u003e","icon_tilesmall_pin":"\u003cspan class=\"icon_tilesmall_pin sprite bg-icon-pin_small\" title=\"Translation missing: es-CR.general.tooltips.study_aid.pin\"\u003e\u003c/span\u003e"},"permissions":["read","share"],"subject_id":43085928,"subject":"Publicidad y Comunicación","subject_icon":"icon-question-sign","pinned_count":0,"view_count":3,"public":true,"published":true,"copyable":true,"show_checkbox":false,"pinned_by":false,"authored_by":false,"has_data_capture_form":false,"logged_in":false,"new_share":false,"edit_tooltip":"No se puede copiar","edit_clazz":"switch_to_edit disabled","edit_image":"lock.png","edit_mode_html_markup":"span","institution_member":false}]