14226985
Description
Flashcards by Carley O'Connor, updated more than 1 year ago
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Created by Carley O'Connor
almost 6 years ago
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| Question | Answer |
| Boston Consulting Group (BCG) Growth- Share Matrix | Strategy planning tool that visually represents an organization's products or services across two market dimensions: 1)Overall growth of the market 2)Organization's share of the market Four types: 1) Cash Cows 2) Stars 3) Question Marks 4) Dogs |
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