CMA Exam- Strategy

Carley O'Connor
Flashcards by Carley O'Connor, updated more than 1 year ago
Carley O'Connor
Created by Carley O'Connor over 2 years ago
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Description

Strategy Tools Section

Resource summary

Question Answer
Boston Consulting Group (BCG) Growth- Share Matrix Strategy planning tool that visually represents an organization's products or services across two market dimensions: 1)Overall growth of the market 2)Organization's share of the market Four types: 1) Cash Cows 2) Stars 3) Question Marks 4) Dogs
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