Characteristics of Good Goals (SMART)

Resource summary

Question Answer
S.M.A.R.T Smart Measurable Attainable Relevant Time-Limited
SPECIFIC Clearly and precisely defined
MEASURABLE Expressed in quantitative terms (Eg: to have an increase of 30% in sales)
ATTAINABLE but realistic Challenging but not unreasonably difficult to achieve
RELEVANT Covers key result areas/responsibility which are activities that contribute most to the organisation's performance and competitiveness
TIME-LIMITED Should specify time period over which they will be achieved (Eg: to have ____ by 31 Dec 2015) (acts as a deadline for goals)
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