Business Marketing

Question	Answer
Augmented Product	The product has 'extras' that make it more desirable
CORE PRODUCT	It is the basic product
MARKETING MIX	is the way in which a firm puts into practice is marketing strategy
EXTENSION STRATEGY	A plan to revive sales by adapting a product or lunching in new market
PRODUCT LIFE CYCLE	The different stages through which a product passes and the levels of sales experienced at each stage
UNIQUE SELLING POINT (USP)	Is the key aspect of the product that makes it different or special. It set the product a part from it competitors
What is 4 P's	Price,PLace,Product,Promotion
PRODUCT	What shall we sell?
PRICE	what shall we charge?
PLACE	Where shall we sell it?
PROMOTION	How will our customers know about it?

Resource summary

	Created by s1500782 over 8 years ago

	Copied by EMI D almost 4 years ago