film marketing

Heidi  Barber
Flashcards by Heidi Barber, updated more than 1 year ago
Heidi  Barber
Created by Heidi Barber over 5 years ago
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flash cards explaining types of film marketing.
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Examples of FILM MARKETING Film promotion is the practice of promotion specifically in the film industry, and usually occurs in coordination with the process of film distribution.
FILM TRAILERS A trailer or preview is an advertisement or a commercial for a feature film that will be exhibited in the future at a cinema. The term "trailer" comes from their having originally been shown at the end of a feature film screening.
FILM REVIEWS Film criticism is the analysis and evaluation of films and the film medium. In general, it can be divided into journalistic criticism such as appears regularly in newspapers and other popular, mass-media outlets and academic criticism by film scholars that is informed by film theory and published in academic journals.
MEDIA ADVERTISING Advertising media selection is the process of choosing the most cost-effective media for advertising, to achieve the required coverage and number of exposures in a target audience.
THE INTERNET social media is a global institution that is used not only personally by people but is a prime opportunity to promote anything especially films and movies.
PROMOTIONS From a marketing perspective, publicity is one component of promotion which is one component of marketing. The other elements of the promotional mix are advertising, sales promotion, direct marketing and personal selling.
MERCHINDISING At a retail in-store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase. In terms of movies merchindise is normally done for franchises and movie franchises e.g. star wars, the hunger games, high school musical and harry potter etc. mercerising is a form of media ownership and synergy and convergence.
PREMIERES the first performance of a musical or theatrical work or the first showing of a film.
FILM FESTIVALS A film festival is an organized, extended presentation of films in one or more cinemas or screening venues, usually in a single city or region.
MOVIE POSTERS A film poster is a poster used to advertise a film. Studios often print several posters that vary in size and content for various domestic and international markets. They normally contain an image with text. Today's posters often feature photographs of the main actors.
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