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Audience theories

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Flashcards on Audience theories, created by pauldearden on 02/10/2013.
pauldearden
Flashcards by pauldearden, updated more than 1 year ago
pauldearden
Created by pauldearden over 10 years ago
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Question Answer
Who coined the term 'Hypodermic needle' theory? Herbert Blumer
What active audience theory was created by Katz & Larsasfeld? The Uses & Gratifications theory
What does the P stand for in the PIES mnemonic? Personal identity
What video game was cited in the murder case of Stefan Pakeerah? Manhunt
Who conducted the Bobo doll experiment? Albert Bandura
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