Social Media Marketing (3)

Question	Answer
Medium	Communication travels using a medium (or channel) such as word-of-mouth, television, radio, newspaper, magazine, signage, Internet, direct mail, or telephone.
Meetups	Meetups occur when members of an online network arrange to meet in a physical location.
Meme	A meme is a snippet of cultural information that spreads person to person until eventually it enters the general consciousness.
Message boards	Message boards are channels in the social community zone that emphasize individual contributions in the context of a community, communication and conversation, and collaboration.
Message control	Message control means brands accept a risk that the brand’s message will be shared or manipulated in ways that the brand would rather not have happen.
Message internalization	Message internalization is the process by which a consumer adopts a brand belief as his or her own.
Message strategy	Message strategy refers to the creative approach a company would use throughout its advertising campaign.
Meta tag	A meta tag is a code embedded in a web page. Meta tags are visible to site visitors but only by viewing the source code for the page.
Microblogging sites	Microblogging sites work much like blogs except that there is a limit to the length of the content you can post.

Resource summary

	Created by Sarina Strahm over 7 years ago