Film Marketing

Question	Answer
Owned Marketing Paid Marketing Earned Marketing	Owned marketing - Website/social media channels Paid marketing - Advertising, Pay per click/adverts Earned marketing - Posts, shares, reviews
Selling Point (USP)	The important message that goes into all marketing materials, which helps attract an audience.
Audience Participation in Marketing	Watching streams Q&A Sharing the video so it can go Viral (Viral marketing) Charity events Games based on the film (Star Wars)
Marketing Budgets - Indies & Conglomerate	Indie: Low cost Uses a niche audience The national lottery Conglomerates: High cost Package helps gain recognition/profit Competes in the mass market
Word of Mouth & Social Media	People talk about a film and recommend it to one another, social media is used to amplify this (digital word of mouth)
Viral & Guerilla Marketing	Guerilla - Low cost, Unconventional, innovative technique, stand out and grab attention. Viral - consumers are encouraged to share information about the company on the internet
Franchise	Based off the original property Uses the success of its other films in the franchise to gain publicity

Resource summary

	Created by Cameron Taylor about 7 years ago