8231264
Description
Flashcards by Rob Winners, updated more than 1 year ago
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Created by Rob Winners
about 7 years ago
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| Question | Answer |
| what is the purpose of a URL builder? | to generate a URL with tracking parameters Why? The URL builder allows us to create URLs that append referrer data in the form of URL parameters. This enables us to collect source, medium, term, content, and campaign name tracking data. |
| Which of the following is a valid tagged custom campaign? Select all that apply. | www.example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1 www.example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign=spring&utm_term=backpacks www.example.com?utm_medium=referral&utm_source=example&utm_campaign=winter www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring Why? Source, medium, name (campaign) are all required to track a custom campaign |
| You should add Analytics tracking code to your site when... | after implementation planning Your approach to analytics should be cyclical. When planning your analytics infrastructure, begin by: defining your measurement plan, then document your technical infrastructure, create an implementation plan, implement your tracking code. Next, maintain and refine it and continue the cycle repeatedly over time. |
| Channel X has an Assisted/Last Interaction Conversions value of exactly 1. Which of the following is true? | Channel X equally initiates and assists conversions |
| Which of the following questions can be answered using the goal flow report? | Is there a place in my funnel where traffic loops back to the beginning of the conversion process Are there any steps in my conversion process that don’t perform well on mobile devices compared to desktop devices? Are there a lot of unexpected exits from a step in the middle of my conversion funnel? Do visitors usually start my conversion process from the first step or somewhere in the middle? |
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