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11713187
Línea del tiempo YM & RM
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Anexo 1 de Trabajo final Modelos y Enfoques Metodológicos
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yield management
revenue management
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Yemine Vargas
, updated more than 1 year ago
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Created by
Yemine Vargas
over 6 years ago
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Finales de los años 1970 nace con American Airlines
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1978 Liberación de las tarifas Aéreas en USA. No más protección a "BIG SIX", principales líneas aéreas
1985 AA crea Tarifa "Ultimate Super Savers". Descuento de hasta 74%
Los 60´s AA & IBM Desarrollan sistema SABRE
1972 Kenneth Littlewood analista de British Airways "Forecasting & control of passenger Bookings"
1981 People Express Airline , primera línea Low Cost USA
1980 Robert Crandall presidente de AA Creo el concepto Yield Management
"Si en una ruta tengo 2,000 pasajeros, y 400 precios, obviamente me faltan 1,400 precios". Cliente= Precio.
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80´s Randall y JW Marriott llevan el Yield Management a la Hotelería y se transforma en Revenue Management.
80´s Robert G. Cross"RM es vender el producto correcto, al cliente correcto en el tiempo correcto".
80´s Creación de concepto: REVPAR Revenue Per Available Room. Tarifa Efectiva.
1996 Nacimiento OTA's On Line Travel Agents
2004 Lanzamiento de Meta Search. Trivago - KAYAK
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