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1176486
ARMANDO YELA
Description
MAPA MENTAL MERCADEO BASICO
No tags specified
mercadeo basico
Mind Map by
erika_jaki
, updated more than 1 year ago
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Created by
erika_jaki
over 8 years ago
25
0
0
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Resource summary
MERCADEO BASICO
CONCEPTO DE MERCADEO
proceso administrativo donde las personas ofertan y demandan productos y servicios.
mediante procesos
como
LA NEGOCIACION
CLIENTE
clientes actuales
clientes potenciales
clientes que comparten un interés necesidad o deseo
EMPRESAS
que es una persona u orgnizacion
que tiene productos o servicios o ideas que vender
MERCADOS
consumidores
institucionales
gubernamentales
extrangeros
TERMINOS DEL MERCADEO
marketing
mercadotecnia
mercadizacion
mercadeo
comercializacion
distribucion
EL CUAL ESTA ENFOCADO AL
MERCADO
donde intervienen factores como
CONSUMIDOR, COSTUMBRES Y VALORES
CAPACIDAD ECONOMICA Y TENDENCIAS
SEGMENTACION Y DISTRIBUCION GEOGRAFICA
CANALES DE DISTRIBUCION Y COBERTURA
VOLUMEN Y VALOR DE PRODUCTOS Y SERVICIOS
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