Intl. Mktg.: Eclectic Paradigm

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Mind Map on Intl. Mktg.: Eclectic Paradigm, created by bamezcuan on 07/22/2013.
bamezcuan
Mind Map by bamezcuan, updated more than 1 year ago
bamezcuan
Created by bamezcuan over 11 years ago
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Intl. Mktg.: Eclectic Paradigm
  1. First proposition of Eclectic framework which incorporates LOCATION Theory and PROPERTY RIGHTS Theory into International Firm Theory (Calvet, 1981)
    1. To analyze, interpret and rationalyze firms' strategy, growth and entry modes look at Ownership, Location and Internalization (OLI) (Dunning, 1988)
      1. Reestate OLI integrating value from alliances and interdependence (Dunning, 1995)
        1. There are 4 methods of entry: Export, Joint Venture, Sole Venture, and Licensing; and three elements that dictate which to choose: Ownership advantages (firm size, experience and ability to develop differentiated products) Location advantages (market potential and risk), and Internalization advantages (Agarwal & Rasmawami, 1992).
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