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Naturaleza e importancia de la mercadotecnia

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Mind Map on Naturaleza e importancia de la mercadotecnia, created by Niisa Ochooiitha on 11/25/2014.
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Mind Map by Niisa Ochooiitha, updated more than 1 year ago
Created by Niisa Ochooiitha over 8 years ago
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Resource summary

Naturaleza e importancia de la mercadotecnia
  1. 7 "P"
    1. Precio
      1. producto
        1. promoción
          1. plaza o distribución
            1. Proceso
              1. personas
                1. evidencia fisica
                2. Campo
                  1. Bienes
                    1. servicios
                      1. experiencias
                        1. eventos
                        2. Tendencias
                          1. Marketing 3.0
                            1. Redes sociales
                              1. Tecnología
                                1. internet
                              2. Ambientes
                                1. MACRO A. Externo
                                  1. Demografía
                                    1. Condiciones económicas
                                      1. Competencia
                                        1. F. Sociales y culturales
                                          1. F. Politicas y Juridícas
                                            1. tecnología
                                            2. Micro A. externo
                                              1. Clientes
                                                1. proovedores
                                                  1. Intermediarios
                                                    1. Público
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