21649629
Description
Mind Map by Jesús Pérez, updated more than 1 year ago
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Created by Jesús Pérez
about 4 years ago
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Luxury Goods
- Authenticity Matters
- Authentic and Original Products
- Pride
- Pride
- Feeling
- Fake
- Real
- Fake
- Authentic and Original Products
- Self - Esteem an luxury goods
- Sense of Belonging
- Low self steem
- Sense of accomlishment for do a good job
- Feeling blue
- Sense of Belonging
- EMOTIONS
- APPEARANCES
- EXPENSIVE = QUALITY
- EXPENSIVE = QUALITY
- APPEARANCES
- The Irrational Consumer
- People don't behave rationally
- Apple is an example of that
- Each new product has many sales
- Each new product has many sales
- They will pay more for brand name products
- Some people believemat higher prices better quality
- they trent to ignore quality-price relation
- they trent to ignore quality-price relation
- Apple is an example of that
- People don't behave rationally
Media attachments
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