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660044
ESTRATEGIAS DE MARKETING_1
Description
Mind Map on ESTRATEGIAS DE MARKETING_1, created by galo_gallardo on 21/03/2014.
Mind Map by
galo_gallardo
, updated more than 1 year ago
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Created by
galo_gallardo
about 10 years ago
Copied by
galo_gallardo
about 10 years ago
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Resource summary
ESTRATEGIAS DE MARKETING_1
De Desarrollo
De crecimiento
Intensivo
Annotations:
Matriz Producto - Mercado de Deming
Penetración
Annotations:
Los productos actuales para los mercados actuales
Desarrollo de Productos
Annotations:
Nuevos Productoas para los Mercados Actuales
Desarrollo de Mercados
Annotations:
Nuevos Mercados con los Productos Actuales
Diversificación
Annotations:
Nuevos Productos para Nuevos Mercados
Integrativo
Hacia arriba (con los proveedores)
Horizontal (con la competencia)
Hacia Abajo (con los Distribuidores)
Diversificado
Basicas
Diversificación
Liderazgo en Costos
De Nicho
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