Agents of Travel and Tourism

Annotations:

• private sector 

1. private sector
   1. Hotel developers
      1. In destinations where tourism development is taking place it is essential for all major hotel groups to keep up with the competition and build hotels in order to gain market share
         1. Many hotel groups continually change ownership and name but their objectives are the same- to attract and keep as many guests as possible
            1. There are many reward schemes and partnership schemes that encourage guests to stay in partner hotels
               1. This is a good method of ensuring that client satisfaction is monitored and that business is guaranteed
   2. Landowners
      1. Landowners often choose to use their land for tourism development purposes and also to generate income to preserve their assets for the future
         1. Many landowners act as guardians in the preservation and conservation of land
   3. Development companies
      1. Development companies are often responsible for the infrastructure of a region such as new airport and transport terminals as well as new hotels and resorts
         1. They work closely with public and private sector in planning strategies for new developments
            1. This is very important as new developments can often lead to conflict
   4. consultancies
      1. consultancies bring specialised technical knowledge and experience
         1. Their role is: * To liaise with all interested parties in the planning and management of projects *To deal with legal matters in relation to planning permission and local authority regulations *To analyse consumer trends and market needs of new facilities and developments
   5. Sponsors
      1. The benefits to the sponsor include * Increased free advertising *Improved image and company profile * Enhanced awareness and perception of product *Increased sales and income
         1. For the destination or event that is being sponsored the benefits can include * Increased customer awareness *Financial backing *Improved profile of area * Donations from intrested parties
   6. Retail
      1. Many of the shopping outlets are promoted by local and regional tourist boards as they bring visitors and income to the area and other local attractions and service providers can benefit as a result
         1. Large purpose shopping malls such as Trafford centre in Manchester have won awards for their contribution to the tourism industry. They not only attract domestic visitors but also tourists overseas
   7. Entertainment and leisure organisations
      1. for example nightclubs, theatres, amusements, arcades, sports venues and attractions such as sea life centres
2. public sector
   1. National governments
      1. supports hotel development and subsidising the state airlines
         1. It provides financial assistance through government agencies which make grants available to regional and local authorities.
            1. It does this through the department of culture, media, and sport (DCMS) it encourages and helps the tourism industry to improve what it has to offer for all visitors and to promote a positive image abroad.
               1. It is also responsible for the listing of historic buildings and scheduling of ancient monuments
   2. National tourist boards
      1. Their role are primarily to market and promote their countries on a domestic and international level. For example VisitBritain
   3. Local authorities
      1. Tourism is recognised as a major contributor towards local economies. Therefore most of the local authorities have established tourism teams that focus their attention on developing tourism within the area
   4. Regional tourist boards
      1. Promote their area through support and development but on a small scale. They often work with private sector through the promotion of attractions, facilities and accommodation
   5. Tourist information centre
      1. The role of the tourist information centres is to give information and advice to tourists. The link with the private sector is important not only to generate income but also promote the area
   6. English heritage
      1. This is the governments statutory adviser on the historic environment. It works with central government departments, local authorities, voluntary bodies and the private sector:
         1. To conserve and enhance the historic environment * To broaden public access to the heritage *To increase peoples understanding of the past
   7. UNESCO
3. Voluntary sector
   1. community groups
      1. community groups often work to campaign for changes that will benefit and improve the life of the community
   2. Pressure Groups
      1. Their role is to influence plans made my national and local governments, they are usually concerned with the negative impact that tourism can have on the environment. This can lead to conflict between pressure groups and developers in the private sector. For example private developers often wish to use land to build tourist facilities while local people wish to enjoy the land its natural state. Some pressure groups are : Greenpeace, friends of the earth
   3. Conservation organisations
      1. National trust: is the largest conservation organisation in Britain * is a registered charity *protects and opens to the public over 200 historic houses and gardens and 49 industrial monuments and mills
         1. Tourism concern: work with local communities to reduce social and environmental problems connected to tourism. It issues news bulletins, sells resources such as books and T-shirts to raise funds and raise awareness.
         2. World wide fund for nature ( WWF): The WWF campaigns to protect habitat and wildlife around the world