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entorno y mercado

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Mind Map on entorno y mercado, created by sonia Bendaña on 12/12/2017.
sonia Bendaña
Mind Map by sonia Bendaña, updated more than 1 year ago
sonia Bendaña
Created by sonia Bendaña over 6 years ago
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Resource summary

entorno y mercado
  1. análisis del entorno
    1. cambiante?
      1. integrado?
        1. Hostil?
          1. dinámico?
            1. DAFO
              1. definición estrategias
            2. mercado
              1. competencia
                1. clientes
                  1. productos sustitutivos
                    1. características proveedores
                    2. Posicionamiento del producto
                      1. plan marketing
                        1. producto
                          1. precio
                            1. promoción
                              1. distribución
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