Marketing Mix - 4Ps

Description

P1 - IA Environment Mind Map on Marketing Mix - 4Ps, created by cammcd28 on 08/27/2014.
cammcd28
Mind Map by cammcd28, updated more than 1 year ago
cammcd28
Created by cammcd28 over 10 years ago
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Resource summary

Marketing Mix - 4Ps
  1. Products
    1. What is your product?
      1. Is it what customers want?
        1. What brand have you got?
          1. What's the presentation of the product?
          2. Place
            1. Where is the product available?
              1. Is it easily accessible?
                1. where customers want it?
                2. Can customers get to it in a variety of ways?
                3. Promotion
                  1. How do customers get to hear about the product?
                    1. What sort of advertising / promotion are you doing?
                    2. Price
                      1. Is the cost acceptable to customers?
                        1. Is the cost competitive?
                          1. Are you offering discounts to make it more attractive?
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