Have more
conservative values
about their faith.
They're strict followers
of the teachings in the
Vedas.
They want to protect India from outside
cultures to preserve Hindu customs. They
value things like: -Traditional Hindu customs
and traditions should be followed -Protecting
India from the influences of other religions
(eg Christianity, Islam) and western values.
-Following strict dietary traditions (eg no
beef.)
Capitalist
When people believe that things
(e.g. property) should be owned by
people or an individual, not by a
government or communities
Believe that people should work for
money so that they can buy things
they want (e.g. food.) Capitalism
mostly has a 'free market' economy,
meaning people should buy and sell
things by their own judgement
Social Processes
Globalisation
Globalisation is the process of sharing ideas,
culture, people, technology and products across the
globe. Globalisation has resulted in the world being
increasingly inter-connected. This has resulted in
increased levels of trade and exchange.
Advantages and Disadvantages
ADVANTAGES -Goods and people transported with
more ease- Global mass media connects all people-
Spread of democracy - Jobs for more
minority/discriminated groups in workforce -Increased
use of cars, radio, telephones and computers globally
DISADVANTAGES -Outsourcing leads to fewer jobs
in richer countries -Economic problems occurring in
one country can affect the entire world economy -More
control over the media as it is controlled by a smaller
number of MNCs -Spread of consumerism -Possible
exploitation of workers as MNCs control wages
India to sell Western consumer goods and household
electronics, as well as fresh fruits, vegetables, chicken,
fish and dairy in places such as Bharti Walmart
(operating as Best Price India.) First branch opened in
Amritsar in May 2009. There are now 19 locations
across India. No beef or pork products are sold in
Walmart India
Protest
Protest is a series of actions
undertaken to show disapproval or
opposition to an issue in society.
Groups such as Shiv Sena and the BJP Party have a strong
traditional ideology. They often try to shape society by protesting.
Groups have protested against MNCs like McDonalds. -In OCtober
2010, Shiv Sena protested in Mumbai calling for a ban on Muslim
burqas -In December 2009, Shiv Sena youth protested by pulling off
headgear of catholic nuns -In February 2013, Shiv Sena attacked
several couples celebrating valentines day in a restaurant in Mai
Mandi
Changes
in capitalism due to globalisation
-Blending of Indian and Western culture in India. Some Indian culture is changing or disappearing
because of capitalism -With more American products on sale, Indians are dressing and eating
differently and celebrating Western holidays (eg. Indians now spend 50billion rupees on
Valentines Day products each year) -Globalising MNCs such as Walmart sell American brand
clothing in India -Other companies are creating a blended style of clothing known as
'Indo-Western' wear by combining traditional items such as the Kurti with jeans -Miniskirts,
dresses and shorts are commonly worn by urban women in India today -More jobs created from
capitalism. Capitalism brings more jobs to India through globalisation. The MNCs setting up
business in India create more employment. Major MNCs have created 6-10million new jobs
worldwide. Unemployment has dropped from 8.3% to 6.6% from 2005 to 2010
In traditional Hinduism due to protest
-Divide between liberal and traditional Hindus widening
-Fewer Indians supporting protesters, many facebook
groups such as "Ban Shiv Sena" has 37400 members.
-Shiv Sena and BJP labelled 'terrorist organisations.'
Government minister Chintar Shiva claimed that "we have
reports that BJP camps are promoting Hindu terror in the
country." -Hindu and their protests have slowed change by
resisting MNCs -KFC outlets closed because of Shiv Sena
protests (New Delhi KFC shut down in July 2012.) -2012
protests prevented Walmart and McDonalds stores from
opening near religious sites in Katra
Point of View
Amit Jatia (owner of McDonalds in West and South India)
Believes that globalising India with brands like McDonalds has a
positive effect by creating long term jobs and helping the Indian
economy. He believes that McDonalds is a popular and
expanding company in India. He believes this because he values
the expansion of the Indian economy and creating business and
employment opportunities for the Indian people. He says that
"McDonalds has successfully mastered the art of globalisation.
McDonalds has recreated it's image to suit India and the benefits
are obvious." This is shaped by his capitalist ideology, which
favours making profit and creating business and investment
opportunities to improve the economy
Bal Thackeray (leader of Shiv Sena)
Believes that controversy and conflict are necessary to slow
down the changes and modernisation of India. Without action,
India will become too Westernised and traditional values will be
lost. He believes this because he values the old ways of life in
India and the teachings of the Vedas. He values India as
belonging to only the Hindu people and all Hindus should share
a common behaviour and language. He states that "All Hindus
should love and respect the traditions and history of the nation."
This is shaped by his traditional Hindu ideology, which aims to
keep Hindu values from being changed by outside influences. It
is the view that Hinduism should remain mono-cultural to be
preserved
Reasons
How/Why Capitalism shapes Indian society
- India is a developing economy, 4th largest economy in the world
with a population of 1.2billion. Average income of Indians expected to
grow by 13% by 2020. MNCs want to invest in largely populated
countries with growing incomes. In a developing country, food and
clothing are most in demand, MNCs like McDonalds and Walmart
have come to India to meet this need. -Outsourcing to India for it's
lower paid workers. Globalisation works by taking advantage of
cheap labour costs to set up factories and operating centres. Labour
costs in India are 1/3 of what they are in the UK. 2011: 700000
technology degree university graduates in India. India has the largest
pool of technically skilled graduates in the world. -Globalisation
exposes Indians to international brands through the internet, media
and travel. India now has 120million internet users and there were
6.2million tourist arrivals in India in 2011. -English now domnant
language with only 30% speaking Hindi, allows people...
...from different cultural backgrounds to connect
with and share their values. -India is one of the
largest and fastest growing economies=growing
consumerism in India. 5th largest retail
market=Indians expect to buy the same brands as
the rest of the world , many Indians prefer Western
brands and see them as a status symbol. 2002:
most Indian youth (14-25) perceive the Western
world as modern and sophisticated (the youth
market is the largest consumer market in India.)
Traditional Hinduism is a way of life and anything
that goes against these values must be met
protest. MNCs are associated with non-traditional
values, McDonalds supports cow slaughter (67000
a day worldwide.) Therefore, McDonalds has
become a target for traditional Hindus because
they consider the cow sacred.
How/Why traditional Hinduism shapes Indian society
-Protests allow traditional Hindus to express traditional views and
establish their aims, they express their core values as being the most
pure and authentic in society. They believe in keeping Indian society
mono-cultural and free of Western influences. Keeping India
mono-cultural means that Tradition Hindu try to preserve the following
beliefs:-The cow is sacred and a descendant from the God
Kamadenhu. Vegetarianism is an important aspect of being Hindu.
-Behaviour and dress should be conservative (especially in women),
this helps a person fulfill their dharma. -Gods should be worshipped
and customs and traditions (eg. visiting the temple) should be
followed. Traditional Hindus must live a pure life to fulfill their dharma
(duty.) They believe that actions such as eating meat can generate
bad kharma. If they do not fulfill their duty, they will not reach Moksha.
They shape society through protest to preserve these ideas and
ensure that they will reach enlightenment
Evaluate
Impact of Capitalism shaping India
-Improving Indian economy, average 8% annual GDP
growth, 11th largest economy in the world. -Ranked 2nd
place behind China as fastest growing economy=positive
future for businesses and career prospects of India's
4million youth. -Creating a greater gap between rich and
poor, changes coming too quickly=jobs created out of reach
for majority low-skilled workers in rural areas. Number or
billionaires living in India has risen to 49 from only 3 in 1999,
29.8% of population still live below poverty line. -Global fast
food brands contribute to 20% increase in obesity, however
16% still suffer malnutrition. Growing gap between rich and
poor placed India 136/186 of Human Rights index.
-Weakening traditional values: fewer arranged marriages,
caste system outlawed, more Indians changing diets and
eating meat. Author Anand Giridharadas: India is
"experiencing a huge cultural shift."
Impact of Traditional Hinduism in shaping India
-Slowing down change and preserving Hindu
customs for the future. It's impact is smaller
than the impact caused by capitalism
because India is becoming more
Westernised. Since 2003, the consumption of
meat in India has doubled. Traditional Hindu
ideology is also having a negative impact on
Indian society because there is growing
extremism in India. In a desperate attempt to
slow changes in society and prevent India
from becoming Westernised. Traditional
Hindus are shifting to have more extremist
ideologies known as Saffron Terror. There are
now an estimated 800 terrorist cells operating
in India which pose a significant threat.