Market Share Projection Tips for Small Businesses

OBJETIVE
1. Increase sales
2. Grow market share
3. Tools
  1. Market Share Projection
    1. Gap analysis
    2. Sales projections
  2. Sales territory
  3. Future Market Share
    1. Several sources of information
Market Size
1. Fundamental principle
  1. Potential consumption
  2. Potential business
  3. Understanding how much customers could actually purchase within a given year
    1. Dividing current business
      1. Total market size
      2. The remaining business
        The company can steal from its competition
        Using price to steal business
    2. New business (units)
      1. Small business diagnosis
        Questions small businesses
        Advantages
        Different circumstances
2. small business
Sales & marketing
1. Marketing is everything
  1. The small business does to increase its sales
Growth rate
1. Projected to grow
2. Different approaches

Resource summary

	Created by Luz Yeimer Moreno Montero about 6 years ago