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14342205
Competitive marketing strategies inaction
Description
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Mind Map by
Itzel Ramos Garcia
, updated more than 1 year ago
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Created by
Itzel Ramos Garcia
almost 6 years ago
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Resource summary
Competitive marketing strategies inaction
Strategy defined for business
actions
achieve objectives
strategy
coordinating means
achieve ends
actions
achieve
long term objectives
First
coordinate
company resources
implement
company strategies
Second
existing markets
existing products
operates
department
business unit
division
product-line
expanding into new markets
developing new products
Third
Budgetary process
Shorter Time
Business plan
tactics
precise actions
advertising media
pricing
discounts
Internet
sales force deployment
copyt themes
Human factors in strategy
marketing
counter unpredictable human response
role
strategy
avoid
confrontations
with competitions
Physical Disruption
series
upset
competition plans
pinpointed actions
Develop plans
cancel any advantage
competitor
making on time deliveries
matching/exceeding
timing
cancelling
advantage
effect
physical move
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