GOODWILL

michelle trujillo
Mind Map by michelle trujillo, updated more than 1 year ago
michelle trujillo
Created by michelle trujillo almost 2 years ago
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Mind Map on GOODWILL, created by michelle trujillo on 11/17/2018.
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Resource summary

GOODWILL
1 is the immaterial value derived from factors
1.1 customers, efficiency, organization, credits, prestige, experience, and the position of the enterprise or business before third parties
1.2 a good location, quality merchandise or services, good relationships with the workers, labor stability, and the trust achieved in the financial sector because of good management
2 it enhances the possibility to obtain new clients, suppliers, credits and places
3 Proctor and Gamble purchased Gillette in 63 billion dollars in 2005
3.1 the intangible assets were valued in 55 billion dollars, of which 35 billion corresponded to goodwill
4 Walt Disney paid 7.5 billion dollars for the Pixar digital animation studio
4.1 the goodwill assets were valued in 5.6 billion dollars
5 In 2006, Google purchased YouTube for 1.2 billion dollars
5.1 only 200 million were attributed to the identified intangible assets and 83.4 % to goodwill
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