Media

Media

Commercial Versus Independent Film and Television
1. Conventions Of Commercial/Mainstream FIlms
  1. Makes you Laugh
  2. Makes you cry
  3. Is associated with commercial success
  4. Film as escapist entertainment
  5. Audiences mostly consume commercial films
  6. Celebritys in them
  7. Higher production values
  8. Targets youth audiences
  9. Has saturated cross media campains
  10. Shown at multiolex cinemas - highley accessible
2. Distribution
  1. Refers to marketing and circulation of movies in theaters and for home veiwing
    1. Usually in cinema first then to dvd. Although some are directly to dvd
  2. Film Industry is a business
  3. Vertically Integrated
    1. Hollywood companies will own a number of stages
    2. production company (production stage, the distributer, and sometime the cinema
  4. Film Distributers
    1. Independent Company - acts as a final agent between a film production and a film exhibitor
      1. Responsblie for
        FInding exhibitors to screen the film
        Ensuring there are enough copies of the film produced for the cinema release and all the cinemas have them
        Providing the advertising material to ensure the film receives the highest audience possible and making sure they are with the exhibitors in time for the release date.
        A film will usually have a different distributor for dvd releases.
        Different distributor for different countries. Eg for subtitles or languages
3. The 'big six' film companies
  1. Paramount, Warner Bros, Sony Pictures, Walt Disney, Universal, 20th Century Fox.
4. Conventions of Independent Films
  1. Makes you think
  2. Makes you ask questions
  3. Film more as art and cultural expression
  4. Limited Distribution
  5. Rarely shown at multiplex cinemas (you have to look for it)
  6. Tend to have limited star marketing (no famous people) and lower production values
  7. Tends to target stereotypically an older target audience
  8. Find it difficult to find a distributor
  9. Commercial films have a distributor before filming. Independent films have to complete film then find a distributor
  10. Distributor will buy independent film, either for a set fee (producers receive none of the profit) or offer the film-makers a cut of the film’s profits.
  11. The process of a distributor buying a film is called Acquisition.
  12. Key Features
    1. Low production values
    2. Limited star marketing
    3. Realist genres
    4. Less escapist representations
    5. Critical success
    6. Limited commercial success
    7. Intended to challenge, provoke
    8. Inform and educate
    9. Exploration of narrative themes, often open ended
    10. On location shooting
    11. Niche, older, more educated target audience
    12. Desaturated colour palette, natural lighting, often a more grainy mise en scene, more diegetic sound
    13. Less entertainment values
Media Influence and communication Theories
1. Media Communication Theories
  1. The effect the media has on an audience
2. Effect Theories
  1. Hyperthermic theory
    1. No individual difference
    2. Passive audience
    3. developed in the 20s and 30s
    4. Two Step Flow Theory
      1. Opinion leaders absorb message. Then sent to social networks.
      2. Two stages
      3. And effects of the role of audience interpretation
      4. Recognition of nature
  2. Uses and Gratification Theory
    1. Audience has control of what they want to watch and believe
Advertising Theory and Production
1. Visual Hierachy
  1. The visual organization of elements within a design for man to establish focal points based on their importance to the message to be communicated.
  2. Visual hierarchy is the most import principle of design. All great designers are masters at structuring their information.
  3. Establishing an order of elements, a visual structure, to help a viewer absorb the information provided by a design is a crucial part of the design process.
2. Elements for Advertising
  1. Visual - the main image.
  2. Line - the main verbal message, often referred to as a headline. Looked at second in the photo.
  3. Body copy - the text narrative that explains the advertising concept. Usually looked at third.
  4. Claim - also known as the tagline or slogan.
  5. Sign off - this is usually the logo of the product or service advertised.
3. An introduction to persuasive advertising vs informative advertising Marketers know that if they want to persuade an audience, they need to evoke an emotional response from them. The carrot and The Stick - Humans are hardwired to move towards pleasure and move away from pain. The Scarcity Principle - People value objects and experiences that are rare, having something that most people want, but can’t have, boosts our sense of self-worth and power. Words such as “exclusive offer” or “limited availability”. One Message per Advertisement - to immediately hook people and persuade them to read or watch the rest of the advertisement, companies try sticking to only one message. Write in the second Person - since a company’s prospects preliminary care about how you can help them, pronouns like “you and “your” can engage an audience on a personal level and help them. Give your audience a sense of Control - people have to fee.’l like they have control over their lines. Companies use phrases l
Film Analysis
1. Mise En Scene Visual information in front of the camera 5 elements: Settings and props Costume, hair and makeup Facial expressions and body language Lighting and colour Positioning of character/objects within the frame Each aspect has hidden meanings within the film that send signals to the audience about how we are supposed to feel at a certain point Film analysis: analysing narrative structure Dystopia - a community or society that is undesirable or frightening Tyranny - cruel and oppressive government rule Chaos - complete disorder and confusion
  1. P - point E - evidence E - explanation Point: State the main idea for your paragraph. Provide information specific to the film. Evidence: Using P.E.E paragraph structure enables you to support your claims with evidence. Explanation: Explain how the evidence supports your main point.
2. Hunger Games
  1. The hunger games is a film that focuses on action. The action is very important to the plot as if there were not any action the movie would be boring and nobody would finish it. The hunger games is a action war film as they rely mostly on action to get through the movie. It explores a game where people have to kill each other and the effects of people who witness and go through games. The war affect comes when everyone tries to kill each other. The film explores the tyranny and chaos of Panem. The hunger games is an entertainment for the citizens of the capital as the get to watch people die. The capital using the games to kill people instead of just killing them as it gives them hope of what is to come. This genre is shown when they first enter the games and have to run to weapons or away from the weapons to survive. It shows that people want to survive to show there district that they have hope that people from there district can survive. The movie ends when the games end as there is

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	Created by Jeremy Bendel about 7 years ago