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Marketing & Customers

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Mind Map on Marketing & Customers, created by calum.mcdonald on 01/12/2015.
calum.mcdonald
Mind Map by calum.mcdonald, updated more than 1 year ago
calum.mcdonald
Created by calum.mcdonald about 11 years ago
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Resource summary

Marketing & Customers
  1. The Role of Marketing
    1. Approaches to Marketing
      1. Differentiated vs. undifferentiated
        1. Product vs. Market Orientated
          1. + (Market Orientated)
        2. Types of Market
          1. Consumer
            1. Industrial
            2. Market Segmentation
              1. Methods
                1. Niche Marketing
                  1. Market Share / Growth
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