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Market Research

Description

Mind Map on Market Research, created by calum.mcdonald on 01/12/2015.

Mind Map by calum.mcdonald, updated more than 1 year ago

	Created by calum.mcdonald about 11 years ago

Resource summary

Market Research

Types of Information
1. Quantitative
2. Qualitative
Types of Research
1. Desk Research
  1. Methods of Desk Research
    1. Media
      1. +/-
    2. Company Documents
      1. +/-
    3. Government Statistics
      1. +/-
2. Field Research
  1. Surveys
    1. Telephone
      1. +/-
    2. Postal
      1. +/-
    3. Online
      1. +/-
  2. Personal Interview
    1. +/-
  3. Hall Test
    1. +/-
  4. Focus Group
    1. +/-
  5. EPOS
    1. +/-
  6. Consumer Audit
    1. +/-
  7. Test Marketing
    1. +/-
Sampling
1. Random
  1. +/-
2. Quota
  1. +/-
3. Snowball
  1. +/-
4. Systematic
  1. +/-

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