3.1 Why does a business seek international markets?

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Topic 1 of A2 Business Studies Edexcel Course

Resource summary

3.1 Why does a business seek international markets?
1 Push Factors
1.1 Saturated Domestic Market
1.2 Fierce Competition in the domestic Market
1.3 Competition from Imports
1.4 Product declining or mature stage of PLC
2 Pull Factors
2.1 Potential For Increased sales and profits
2.2 Economies of Scale
2.3 Risk Spreading
2.4 Global Sourcing
2.5 Increasing trade Liberalisation
2.6 Expending Trade Blocs
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