Bower and Springston (1970)

Mind Map by charlotteupham, updated more than 1 year ago
Created by charlotteupham about 5 years ago


Aim, method, conclusion and results of Bower and Springston (1970) study

Resource summary

Bower and Springston (1970)
1 Aim
1.1 To test the effects of chunking
2 Method
2.1 Two groups of participants
2.1.1 Control group was presented with letters like FB, IPH, DTW, AIB and M Experimental group: same letters, but grouped differently: FBI, PHD, CIA, IBM
3 Results
3.1 Experimental group recalled more letters than the control group
4 Conclusion
4.1 Chunking increases the capacity of the short-term memory. When the letters are arranged, we already know what it stands for i.e. FBI - Federal Bureau of Investigation
4.1.1 It is already stored in our long-term memory
5 Evaluation
5.1 Easy to replicate because of lab setting
5.1.1 Researchers can gather quantitive date - easily analysed
5.2 Artificial setting - lacks ecological validity because the results aren't generated in a daily life situation
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