Business aims and objectives

Description

Cambridge IGCSE ict (Chapter 2 Business aims and objectives) Mind Map on Business aims and objectives, created by jamesboylan_28 on 10/09/2013.
jamesboylan_28
Mind Map by jamesboylan_28, updated more than 1 year ago
jamesboylan_28
Created by jamesboylan_28 over 10 years ago
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Resource summary

Business aims and objectives
  1. what is a mission statement
    1. a mission statement is a statement of the purpose of a company or person
    2. what are aims
      1. a aim is something you have to achieve
      2. what are objectives
        1. an objective is statement of what the business is trying to achieve
        2. what is maximising profits
          1. getting more money of the products
          2. what is maximising market share
            1. make a new product, lower the price of your products
            2. what is survival
              1. make sure the company is still running
              2. what is breaking even
                1. not making any money at the end of the year but not losing any money
                2. what is market growth
                  1. increase in the demand for a product service over time
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