(2) Why did labour win the 1945 General elction?

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A level British History (Labour, Attlee 1945-51) Mind Map on (2) Why did labour win the 1945 General elction?, created by Marcus Danvers on 09/12/2013.
Marcus  Danvers
Mind Map by Marcus Danvers, updated more than 1 year ago
Marcus  Danvers
Created by Marcus Danvers about 10 years ago
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(2) Why did labour win the 1945 General elction?
  1. The Conservative poor campaign
    1. WC argued that no socialist system could be established without some form of political police, a "British Gestapo"
      1. The Conservatives dismissed the BR as "dangerous optimism"
        1. Churchill said " the cottage home, to which the warrior will return, is 'blessed with modest but solid prosperity'. he is basic say that we should look after are self not the state.
          1. Marr Churchill war prim interested (Japan, Russia"
            1. "scare tactics"
              1. Privet train
              2. Labour's association with progressive feeling, especial the beverage report
                1. Clement Attlee: "All may help to create and share in an increasing material prosperity free from the fear of want."
                  1. It aimed to get ride of the five evils: WANT, DISEASE, IGNORANCE, SQUALOR, IDENESS.
                    1. 10,000 socialist pamphlets were distributed to troops
                      1. BR would give grants to ease financial hardship and would be based on insurance and would not be means tested.
                        1. Beveridge Report (BR) aimed at abolition of material want and suggested a 'UNIVERSAL SCHEME OF INSURANCE WHICH WOULD PROVIDE PROTECTION AGAINST THE DISTRESS THAT ACCOMPANIED SICKNESS, INJURY AND UNEMPLYMENT
                          1. The idea of the welfare state enshrined in the BR was not new, but was comprehensive.
                            1. Marr 8 speech a day, Own car transport
                            2. Progressive feeling
                              1. The Beveridge Report sold 100,000 copies within a month, eventually totalling 600,000.
                                1. 86% of population were in favour of the BR
                                  1. Marr "An almost utopian determination to build a more Christian country took root [as a result of war]
                                    1. Religious socialism
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