How effective is the
combination of your main
product and ancillary texts?
1 An outline of my brand concept
1.1 The initial concept I aimed for with my brand was to get a
sort of 'Grungy' messy and dark feel, this can be understood
through the uses of mise-en-scene throughout my music
video. It can also be linked towards the logo of my brand
which has a sort of 'messy' drawing concept towards it. The
main character's clothing is the colour of black adding
towards the 'Grungy' and 'Dark' concept I am aiming for.
2 The logo concept
2.1 I designed the brand's logo with the use of
Photoshop, I purposely gave the typography a
'Messy handwriting' feel that it will fit into the
stereotypes of the rock genre, this works well with
my audience as they will mostly consist of 'Rock'
3 I maintained the continuity of my products across all of my products by following
the same theme. The theme that I followed was a 'Dark' atmosphere, which I did
follow in all my products, my CD digipack has a dark background, my
mise-en-scene within my music video has dark clothing and atmosphere at points.
I deliberately made it so that my CD front cover gives a serious attitude and look
whereas my music video will seem like a more light hearted perspective. I made it
so that these two link towards the Levi Straus's theory of binary oppositions, the
oppositions being "Light hearted and Serious"
4 Personalised messages
4.1 I have added into both my website and also my CD Digipack
personalised messages, this will give the feel of the 'Star'
theory giving the idea that the audience is interacting with the
star, I think this benefits my products because if a person
becomes more personalised towards something they are more
likely to 'Bond' better with it, evidentially supporting the artist
in which they feel like they're connecting with.
5 Website and CD Digipack
5.1 In both my website and also my CD digipack I have
followed the same colour schemes of having a dark feel,
this synergy between the two works because the
audience are able to identify the genre instantly from
the look of both of the products, since there is
synergy between the two products it gives them a more
'Organised' look onto it.