1.1 Introduction and brief
history of social media
1.1.1 1971: First mail. Both computers
where next to each other.
188.8.131.52 1998: First blogger platform
184.108.40.206 2000: the .com bubble bursts
220.127.116.11 2003: MySpace
18.104.22.168.1 2005: Youtube
22.214.171.124.1.1 2006: Twitter.
126.96.36.199.1.1.1 2007: Apple presents Iphone
1.1.2 1994: World Wide Web available to the public
1.1.3 1994: GeoCities was created , one of the
first social networks of the Internet
1.1.4 1995: TheGlobe.com gives their users the possibility to
customize theIr own experiences online publishing their own
1.1.5 2002:. Friendster, pioneer in the
online connection of "real friends".
1.1.6 2004: Facebook, started as a platform
to connect college students.
188.8.131.52 A blog its a web site in which one or several
authors publish chronological texts or articles.
184.108.40.206.1 The blog articles are usually
accompanied by photographs,
videos, sounds and even
animations and graphics that
illustrate better the subject.
220.127.116.11.1.1 Blogs are the 3rd most
influential digital resource
according to consumers.
18.104.22.168.1.1.1 They are easy to create:
1.2 Social Media
1.2.1 What is Social Media? and How they work?
22.214.171.124 Social media sites are web applications that
promote contact between individuals. These people
may previously know or do so through the network.
126.96.36.199.1 Types of social media: 1. Generic social Media:
They are the most numerous and well known.
(Facebook, Instagram and Twitter.
188.8.131.52.1.1 2. Professional Social Media: Its
members are related workforce. The
best known are LinkedIn and Viadeo.
184.108.40.206.1.1.1 3. Thematic Social Networking: They are based on a particular
topic. They can link people with the same hobby or the same
role. The most famous are Flickr, Pinterest and YouTube.
1.2.2 Public and private domain
220.127.116.11 Social networks of public
domain, are those in which
everyone, regardless of profile,
social group or interest can open
an account for them and create
their own profile (Facebook,
Twitter, Vine, Instagram, etc.).
18.104.22.168.1 The private social networks are those
created for certain communities,
where only certain people can belong
to this community and they are the
only ones that can access. (businesses
Social networks , educational
institutions, intranets, etc.). Google
Sites is a good tool to create these
types of sites that bind a community.
22.214.171.124 Generals and niche market
126.96.36.199.1 Generic Social media:
they don’t have a specific
topic, they are used to
share and publish photos,
link people from all types
of hobbies, activities,
countries, etc. (Facebook,
twitter, Google+. blogs)
188.8.131.52.1.1 Niche market social media: they
have a specific topic and
function. They link people with
same activities, purposes,
hobbies, roles, etc. Flickr,
Pinterest, Instagram, Youtube,
Tinder, Myspace, LinkedIn.
1.3 Social Media Marketing
1.3.1 The social media marketing includes
reputation management, and always
considering it is based on a dialogue
between the company and users, be
they customers or not.
184.108.40.206 It is used for the
220.127.116.11.1 Create awareness of
something online. Create
a group of followers.
customers or prospects.
18.104.22.168.2 It is a completely new system for
feedback and advice, for the
people to the companies and vice
versa. This is totally new and
interactive, compared to
traditional marketing, which
relegates the consumer to a mere
spectator watching advertising
22.214.171.124.2.1 Leveraging the power of content and
social media marketing can help
elevate your audience and customer
base in a dramatic way.
126.96.36.199.2.1.1 The Social Media Marketing
Internet offers consumers a voice.