market research.

12shrimplina
Mind Map by 12shrimplina, updated more than 1 year ago
12shrimplina
Created by 12shrimplina over 6 years ago
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mindmap form

Resource summary

market research.
  1. the 4P's
    1. Price
      1. product
        1. promotion
          1. place
          2. primary research
            1. research that gives new answers.
              1. unique results
                1. types of research
                  1. questionaires
                    1. surveys
                      1. phone calls
                        1. in depth interviews
                          1. observations
                        2. secondary research
                          1. questions that have previously been asked
                            1. results already recieved
                              1. the internet
                                1. newspapers and magazines
                                  1. national and local government.
                                  2. definition:the action or activity of gathering information about consumers' needs and preferences
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