market research.

Mind Map by 12shrimplina, updated more than 1 year ago
Created by 12shrimplina over 6 years ago


mindmap form

Resource summary

market research.
  1. the 4P's
    1. Price
      1. product
        1. promotion
          1. place
          2. primary research
            1. research that gives new answers.
              1. unique results
                1. types of research
                  1. questionaires
                    1. surveys
                      1. phone calls
                        1. in depth interviews
                          1. observations
                        2. secondary research
                          1. questions that have previously been asked
                            1. results already recieved
                              1. the internet
                                1. newspapers and magazines
                                  1. national and local government.
                                  2. definition:the action or activity of gathering information about consumers' needs and preferences
                                    Show full summary Hide full summary


                                    B1.1.1 Diet and Exercise Flash Cards
                                    Marketing Research and Information Systems
                                    Snezha Hristova
                                    Pliny the Elder
                                    Kukua Blankson
                                    BTEC Business Finance Notes - Unit 2
                                    Population Change
                                    John Ditchburn
                                    Weimar Germany 1919-1933
                                    Evangeline Taylor
                                    Weimar Germany 1919-1933
                                    Bella Twilight
                                    Business Unit 1-Marketing
                                    Dina Hamed
                                    Chapter 43: Market Research
                                    Flash Cards for Section3: What was the nature of Stalin's dictatorship? - Russia GCSE
                                    Shannon R
                                    Life in Nazi Germany
                                    Evangeline Taylor