2709021
Description
Mind Map by 12shrimplina, updated more than 1 year ago
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Created by 12shrimplina
almost 9 years ago
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market research.
- the 4P's
- Price
- product
- promotion
- place
- Price
- primary research
- research that gives new answers.
- unique results
- types of research
- questionaires
- surveys
- phone calls
- in depth interviews
- observations
- questionaires
- research that gives new answers.
- secondary research
- questions that have previously been asked
- results already recieved
- the internet
- newspapers and magazines
- national and local government.
- questions that have previously been asked
- definition:the action or activity of
gathering information about consumers'
needs and preferences
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