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2838238
BASES Y ESTRATEGIAS DE PRECIOS
Description
Mind Map on BASES Y ESTRATEGIAS DE PRECIOS, created by Hazel Gar on 28/05/2015.
Mind Map by
Hazel Gar
, updated more than 1 year ago
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Created by
SantiiFortanell
almost 9 years ago
Copied by
Hazel Gar
almost 9 years ago
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Resource summary
BASES Y ESTRATEGIAS DE PRECIOS
¿Precio?
Lo entregado a cambio de tiempo y esfuerzo
Factores de decisión sobre el Precio
Internos
Externos
PRECIO
COSTO DEL BIEN O DEL SERVICIO
DEMANDA DEL BIEN O DEL SERVICIO
Determinación del precio final
Comprender como se establece el precios final de marketing
Punto de EQUILIBRIO
DENTIFICACIÓN DE MERCADO
DEMANDA
Elástica,
Inelástica
Unitaria
Facotres que afectan la demanda por lo tanto el precio
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