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Business Unit 2 (2)

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Mind Map on Business Unit 2 (2), created by Will Lowe on 05/31/2015.
Will Lowe
Mind Map by Will Lowe, updated more than 1 year ago
Will Lowe
Created by Will Lowe over 10 years ago
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Resource summary

Business Unit 2 (2)
  1. Marketing
    1. Price
      1. Product
        1. USPs
          1. Is a unique characteristic of the product that makes it satnd out from the rest of the competition
            1. How it can be made?
          2. Place
            1. Promotion
              1. Influences on the marketing mix
                1. Finance
                  1. Needs of the customer
                    1. Competitors
                      1. Technology
                    2. Finance
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